1 Describe Your Company'S Position Within The Pillars Of

Netflix was founded in 1997 with the intent to revolutionize the way in which consumers watch movies and television shows. Their accomplishments both in innovation and in customer base for their service indicate that the firm has been, and continues to be, successful in doing so. Currently, the

Netflix is first provider of delivered DVDs by mail that became common way and convenience for customer. Netflix offers DVDs to customers with quick delivery, which is mostly within one day (Willy Shih, Stephen Kaufman & David Spinola, 2007). In addition, customers utilize good recommendation system provided by Netflix (Scoot Merrill, 2009). Besides, customers are able to be given good customer service support (Katie Hafner, 2009).

Netflix is focusing on the groups that need to relax after a hard day of work, or just groups that seek for relaxation. This group likes to watch series or movies for their relaxation. This identifies some end-users to have a life with need for relaxation. Another lifestyle that some end users may have is the one which are fans of some movies/series genre, they love to watch some specific genre and that is where the Netflix service is based upon.

“Netflix recognized that late fees were bringing in big bucks for Blockbuster – roughly $300 million annually – but the fees were alienating its customers.” (Smart advantage). They used this to create their signature business model, which is no limit on rental time and no late fees, for one low monthly fee. They also believed convenience was a top purchasing criteria of consumers, so they delivered DVDs right to your door, allowing customers to obtain any DVD with ease and without worry of being charged fees. “Netflix quickly developed a reputation for revolutionizing the movie rental market. As a result, Netflix dominated the market and enjoyed minimal direct competition,”(Smart Advantage 2012). They made their initial public offering in 2002 with just 600,000 members in the United States. Within 5 short years, Netflix grew to 4.2 million members. In order to continue to meet the needs of their customers, Netflix took its service to the next level in 2007 by introducing streaming. This allows members to watch movies and television shows instantly on their computers. “Netflix obtains content from various studios and other content providers through fixed-fee licenses, revenue sharing agreements and direct purchases”, which allows Netflix customers to stream any TV show or movie offered in the Netflix streaming library (Forbes). Within the next three years they took it one

Netflix has quickly become a household name by saturating the market with a new age way to rent movies. Established in 1998, Netflix geared its business to provide consumers with quick and easy access to their favorite movies without the need to leave their homes. As the business developed and other popular sites, such as YouTube, began to gain popularity Netflix entered the market of streaming online content. During the infancy of their instant service Netflix still relied heavily on mailing DVDs to offer their customers a wider range of movies and TV shows. However, as their steaming library grew the mindset of the company began to shift. As they transitioned away from their mailing movies, key

Netflix has been in the video rental industry since 1997. Beginning with the fourth quarter of 2011, Netflix has three operating segments: Domestic video streaming, International video streaming and Domestic DVD rentals.

Netflix is the largest online DVD rental service in the country. The company provides a monthly flat rate service for the rental of DVD movies, and most recently, video games. They founded the company in 1998, and have grown and maintained the largest portion of market share ever since. By the end of the third quarter of 2007, the company boasted a collection of over 90,000 titles, and had almost 7 million subscribers. On average, Netflix ships over 1.6 million discs a day, and has over 55 million in circulation. Netflix has continued to grow, and has watched as other companies enter the market, then quickly leave after not being able to penetrate the market.

Netflix is an online video rental provider in United States. The company provides a large amount of DVDs for customers to choose. Customers can reach film and TV content by PC, TV, iPad and iPhone. Netflix has a service of recommendation. Customers of Netflix can rate the content by 1 point to 5 points. Netflix would storage these rating. Then use the rating to analyze customer`s taste and preference to do recommendation. Now, Netflix also start content creation. For

The company has managed to do this by breaking free of its original 1990’s DVD distribution service by mail to becoming a national video streaming service in 2007. Since the switch, Netflix has left the cable industry lagging. Today, most households are looking to replace cable with a streaming service. This is a result of Netflix changing the way people receive media. For years the cable industry stood strong running channels generating revenue from both subscribers and advertiser broadcasting shows to mass audiences while Netflix continued to distribute DVD’s.

The video rental industry began with brick and mortar store that rented VSH tape. Enhanced internet commerce and the advent of the DVD provided a opportunity for a new avenue for securing movie rentals. In 1998 Netflix headquartered in Los Gatos California began operations as a regional online movie rental company. While the firm demonstrated that a market for online rentals existed, it was not financially successfully. Netflix lost over $11 million in 1998 and as a result significantly changed the business model in 2000. The new strategy included focusing on becoming a nationally based subscription model and focusing on enhancing the subscribers experience on their website. The change in

Netflix has been able to maintain their organisational goal of innovation by creating flexible programs, catering to consumer wants and needs, and continually keeping a global competitive advantage (Liu, Magjuka and Lee 2008, 77). Netflix has planned effectively as potential target markets would have been researched and finding of the how the

Netflix is an international provider of internet streaming media that serves all of the world the service of streaming and mailed DVD and Blu-Ray. Their company works by monthly subscriptions offering the consumers different streaming, DVD/Blu-Ray packages that would fulfilled their needs. The streaming packages gives the consumer the opportunity to view unlimited TV shows, series and movies from different devices like TV, computers, IPad and cellphones with the luxury that it can be accessed everywhere as long as there is a WIFI connection. As for the DVD/Blu-Ray packages it gives the consumer the option to choose how many DVD/Blu-Ray they would like to receive per month, once they are done with watching it they would return it, without any cost or late fee, and the company will send them the next DVD/Blu-Ray on their preference list to watch. The idea of a partnership was shut down by Blockbusters CEO which would later on result in the company’s bankruptcy.

When Netflix was established in 1998, it shook the whole video rental industry by delivering the services that customers actually wanted. It was not about the movies it had in stock, because these were the same with Blockbuster or any other established video rental business. To them it was about how customers can get the best out of what they had to offer.

Netflix, the online subscription-based DVD rental service aimed to better satisfy customer in a way competitors didn’t, customized and personalized service with unlimited monthly rentals from a great variety of film offerings. Now they want to leverage their strengths to enter into the Video on Demand market

A huge part of Netflix’s success can be attributed to their successful implementation of managerial information system. Netflix records data on content that consumers have watched in the past and bases suggested movies and TV shows based that particular consumer’s history. This provides the consumer with a highly personalized streaming experience that tailors showcases all the material Netflix has to offer that would actually interest that one customer.