2.What Is Psychographics?. Psychographics Is The Study

According to Horner and Swarbrooke (2005: 39), Segmentation may be defined as the process of dividing a whole market into subgroups or segments for marketing management purposes. Market segmentation is the division of the overall market for a service into various categories with common characteristics. In response to different segments, organisations facilitate the available resources to achieve greater efficiency, in order to satisfy specific needs of customers.

* Predict: Offering predictions (or hypotheses) about how a given condition or set of conditions will affect

Segmentation describes the division of a population into more or less homogenous segments based on their acceptance and buying patterns of products or services. This JB market can be broken down into the following market segments and sub-segments.

This type of segmentation is about the buying behavior of the consumers. In this case, it is about how people behave in terms of entertainment and social interaction.

Psychographic or lifestyle – According to Bhasin (2017) psychographic segmentation is one which uses peoples lifestyle, their activities, interests as well as opinions to define a market segment. This market would be directed towards families that go to the movies, watch videos on the internet, and shows interest in videos.

The segmentation has been done on the basis of buying behavior of the customers. Knowledge of segment buying behavior can help redirect marketing resources for profit gain.

Among the various significant events whether in daily life, calendar festivals, or spectacular victories, an element of religious dining throughout emphasized the Roman people’s aptitude to include their gods in every aspect of their lives. Different forms of offering could be arranged depending on the occasion or elements associated with that god; some deities required a specific ritual in order to please their being and align with the needs of the people. The benefits of contributing to such divine auspices were mutual; by offering a proper sacrifice, the believer provided compensation and in return, initiated contact with a higher power. Through the offering of an animal, the Romans appealed to their gods as a commitment and in return, were

With psychographic segmentation, we use psychology and demographics to better understand consumers. Buyers are divided into different groups on the basis of psychological/personality traits, lifestyle

I will look at arson; the history, Georgia state statute, punishment, and changes to that may or may not need to be changed. Arson is defined as the willful and malicious burning or charring of property. There are many types of arson crimes, including setting fire to one's property with fraudulent intent--such as to collect insurance money. While the majority of arson crimes involve damage to buildings, arson can also be committed by a person who sets fire to forest land or a boat. Arson statutes typically classify arson as a felony due to the potential to cause injuries or death.

Relying purely on socio-economic and demographic data only provides a partial glimpse into the needs, preferences and wants of a given target market. Psychographic-based segmentation research is often used for determining how potential customers' self-assignment to groups, unique interests and preferences for retail products and services influence and often predict their purchasing behavior and long-term loyalty (Bearden, Teel, Durand, 1978). Psychographics is the study of how customers assign

International market segmentation is the dividing of market into segments, this allow marketers to effectively determine whether business can thrive in a particular area. Segmentation is based on four factor namely geographical, psychographic, demographic and lastly behavioral segmentation. Geographical segmentation refers to grouping markets geographically such as nations, states or cities. Psychographic segmentation is the dividing of buyers into groups based on lifestyle or social class/status. Demographic segmentation uses factors like age, gender, occupation and etc to separate markets into groups. Last but not least, behavioral segmentation, this kind of segmentation divides buyer into groups by their knowledge about particular

Segmentation is a tool; purpose is to choose target market.Segmentation comes prior to target market Many different tasks are involved other than segmentation when choosing target market Look at each segment on its own as an individual marketing opportunity. Potential worth of each segment To examine whether the whole market should be chosen or only few segments To find segments which are less satisfied in market from competitor brand.

Psychographic segmentation is consits of assumptions for example is customer purchases reflect the lifestyle or represent him or her characteristics. According to this information Volkswagen reachs to all groups through their products as Polo, Beetle, Passat, Passat CC, Toureg, Scirocco etc.

Psychographic segmentation is based on people’s personalities, interests, opinions and lifestyles (Perreault, Cannon & McCarthy, 2015). As a new Amazon customer, you are profile by your attitudes and psychographics so that they can determine your behavior profile. Amazon is concern on what you want to purchase so that they can match other products of similar interests and lifestyles.

The life style is reflected in the consumption patterns. different agencies and authors have identified differnet life style categories. McCann Erickson London identifed among British, Avant-Gardians, Pontificators, Chamelons and Sleepwalkers. The advertising agency, D'arcy, Masius, Benton & Bowles identified five categories among Russians, Kuptsi, Cossacks, Students, Business Executives, and Russian Souls.