preview

2012 Presidential Elections

Decent Essays

The results of both the 2004 and 2012 Presidential elections were the same as both incumbents were able to capitalize on the voters being comfortable with them. Additional, since both incumbents had access to national assets, four years of on the job training, and “insider information” they were able to speak in-depth on a wide range of issues both foreign and domestic. In 2004, the largest and most important issue to the nation was the war in Iraqi and in 2012 it was the nation’s economy. Given the incumbents access to firsthand information on the issues at large, they were able to weaken their opponents in the nation’s eyes by dismantling the candidate’s strategies on the issues. History has shown that nations trend to focus more on domestic …show more content…

Campaign Strategies used by the incumbents in both the 2004 and 2012 presidential elections were direct and aggressive, using media outlets to launch phased targeting to discredit candidates by highlighting indecisiveness and lacking of understand on controversial issues. In both elections the candidates that successful used the media were able to garnered support from nation as they were able to stay steps ahead of their opponents, forcing them to constantly defend themselves and legalize their campaigns. For example, President Obama used ads to undermine Mitt Romney’s time running the investment firm Bain Capital (strength of Romney’s campaign) against him, stating that because of Mitt Romney’s time at Bain he would be unable to relate to average. This forced Romney to alter his campaign strategy as more Americans began to question Romney stance on multiple issues, especially taxes, during an election in which the primary issue was the nation’s economy. Similar strategies were utilized in the 2004 and 2012 elections, giving the incumbents a huge advantage from day one. When you combine the election results and campaign strategy with the voter turnout with only a 2-5 percent difference in voting age population turnout, it is clear why both elections resulted in the incumbent being reelected. I believe that the nation applied the old saying, “if it is not broke, then don’t fix it” during both the 2004 and 2012 presidential

Get Access