3.Area Of Research.. . Social Media Platforms Were Few

One of the key roles of social media from a marketing perspective is the development of a client based platform. It is becoming an increasingly important part of any business’s marketing. Businesses can utilize existing online platforms to build networks of current and potential clients. By being active online allows businesses to connect with their customers in innovative ways to become a trusted source of information and convey the passion they have for their industry.

It is interesting how social media today is influencing the marketing role of many companies and how it’s playing a big role in their success. The more the company advertises on social media, the

Etsy and Macy’s have a strong social media presence in platforms such as Facebook, Twitter, Instagram and Pinterest. It allows followers to interact with these companies with a comment, like and/or share the new products or offers. Social media has become one of the easiest and most powerful tools when it comes to marketing. Is the “next big thing,” a temporary yet powerful fad that must be taken advantage of while it’s still in the spotlight. (Forbes, 2014) For small businesses such as Kurafuchi, social media is one of the best strategies to promote their product and increases their brand recognition by investing little or no money, where it allows the business to decrease their marketing costs.

Every social network have their own functionality or tools that allows a business to promote its identity and services. We need to understand that the development of the social media was primarily targeted to the casual internet users who are very much inclined in today’s technology and services such as creating information, content and other types of media such as text, photos and videos. As day goes by, developers are very much keen to enhance the experience of the social media, they were able to apply on how can a businesses to take advantage of the tools and functionality of a social media to the potential

Social media is an effective media of communication between the consumers and companies. The companies are using social media for improving consumer engagement and brand lift. This essay gives a brief overview of social media platforms and how effective they have been. It shows that the whole marketing concept has undergone radical transformation due to the social media interaction. The essay ends in conclusion depicting what marketers need to take care in order to have successful social media campaign.

Social media is capable of connecting a brand with its consumers and discover how they are being perceived, it also has the power to change perceptions and identify the key people within the business network. The unique feature of social media is that it can provide corporations and businesses solutions developed through operating with consumers and stakeholders. Basically, social media serves as a visible connection to one’s corporation and its stakeholders, consumers, suppliers, etc, who each have a defined role within the system to filter and regulate information. As mentioned earlier, the influence of social media is spreading in a proliferative pace that has resulted to an essential transformation in society, technology and business customs.

Social Media is a forum that is heavily influenced by consumers and has become a very poplar way of doing business and expanding it and making people aware of your business. According to Oxford Dictionary social media is “Websites and applications that enable users to create and share content or to participate in social networking.” (Oxford Dictionary, 2015)

Social media is a controversy topic in today’s society. Some people think that social media destroys human interaction and real life human relationships. While others think that social media is a bless to humanity. Social media makes human interaction much more convenient and much faster than real life human interaction, it makes globalization a reality, it gives a chance for introverted people to express themselves, and it also benefit develop international relationships whether its business or social.

Today, many businesses are experiencing the effects of social media. Government, businesses, and communities interact through social media and use it to access their investors and potential customers. According to Donovan (2016), “Most types of businesses today make use of different tactics and techniques to make a significant exposure of their website to its target customers.” The goal is to use social media to maximize their potential in order to be one of the strongest participants in the business world.

Social media is defined as a group of Internet-based applications which build on the platform of Web 2.0 and the contents of these applications can be modified by all users in a participatory and collaborative method (Kaplan and Haenlein, 2010). Social media creates a platform for companies to talk to their customers as a hybrid element of promotion mix. With the emergence of social media, the tools and strategies for companies to connect with customers have also changed (Mangold and Faulds, 2009). To adapt with the emergence of social media in the marketing, companies should have unique insights about these significances (Quan-Haase and Young, 2010). The significances of social media embody three main aspects which are technology, decision-making and purchase behaviors of customers.

In recent years, the world has changed by modern technological developments. People in these days are living real revolution and changes that affect in somehow their life. Social media has contributed to link parts of this wide world to each other, and paved the way for all people exchange views and ideas. In addition, social media sites are considered the most widespread on the Internet because of its characteristics that made it different from other websites. Because of social media, people has become living in small town. They do not need to travel in order to getting informations or news. Social media has created easier way to achieve communication between individuals and groups.Social media websites, such as Facebook, Twitter, MySpace , High Five, Tagged and YouTube have allowed people to exchange video clips, photos, share files and perform immediate talks and direct communication and interaction between the audience. Despite of advantages of social media that offer to its users, there are some disadvantages that may overcome those advantages. There are a lot of severe criticisms that social media faced because of its negative impact on individuals, families and society. Steal information, break the personal privacy, wasting a lot of time and isolation from people are some of problems that people have faced because of social media. People have divided into two group toward this issue. Some people think that social media has contributed to make their life better.

For this paper, assuming that I am a small business owner, I will examine the power of doing so through various means of social media. Each site I use will be broken down, and I will give an in-depth look as to what techniques and approaches used for promoting my brand. Let’s take a look, starting with the company and its mission.

In the last 15 years, social media platforms are perceiving as becoming various actual perspectives around the Arab world, and in particular, in Kuwait, it has been noticed that social media that enhance the quality of life of people moving it to another aspect where people use certain platforms for such need. In addition to Business profitability and governmental interaction with the society. Users do, However, the

In the last 15 years, social media platforms becoming as original and actual perspectives around the Arab world, and in particular, in Kuwait, it has been noticed that social media that enhance the quality of life of people moving it to another aspect where people use certain platforms for such need. They also impact business profitability and governmental interaction with society. The Arab Knowledge Economy Report in (2015,2016), stated that about 226 million of Internet users in the Arab world expected by 2018. Moreover, around the world, the expanding of Social Media transpiring every day. In contrast, the internet users use social media platforms over different types of devices, besides the social media affects all age group with much

Utilizing social network sites to market is extremely inexpensive as well as effective. Social media enables small businesses to overcome the challenges of limited budget, lack of expertise, and positioning against larger competitors. Small businesses are not the same as big businesses and therefore cannot be expected to have the same marketing resources. Competitive advantage often has to be sought from other sources and by other means. Several models of marketing exist that provide guidelines for businesses to survive and grow. However, marketing theory that a large organization uses cannot be generalized to a small business which has different characteristics and requirements. As a consequence, small firms are moving from conventional marketing practices towards more affordable, interactive, and integrated marketing.