Article Critique Of A Guide Essay

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NAME: ZOYA KHAN SUBJECT: MARKETING LECTURER: JULIE MCGOWAN DATE: 1ST APRIL2015 Article Critique Marking Guide Course number: CB206 Student name: ________________________________ Lecturer: _ Julie McGowan_______________________________ Possible mark Your mark Introduction • Gains the readers interest 5 Critique • author • main points of the article • links to theories of marketing • links to other commentators on current thinking about marketing – eg industry experts • assumptions • useful in a practical sense • issues the article raises eg for possible further research • gaps in the article 80 5 15 10 10 10 10 10 10 Conclusion • Reiterates the main points in the body 10 Format and Referencing • Professionally presented with correct spelling, format and grammar • Uses reference material to support assignment • Separate reference page is included • Correct APA referencing requirements • Minimum of 10 different references 10 2 2 2 2 2 Total marks: Weighting 105 20% Marked by: Julie McGowan Date: INTRODUCTION: Social Media is a forum that is heavily influenced by consumers and has become a very poplar way of doing business and expanding it and making people aware of your business. According to Oxford Dictionary social media is “Websites and applications that enable users to create and share content or to participate in social networking.” (Oxford Dictionary, 2015) In the following paper I will be critiquing the article “Tweet Me,
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