NAME: ZOYA KHAN SUBJECT: MARKETING LECTURER: JULIE MCGOWAN DATE: 1ST APRIL2015 Article Critique Marking Guide Course number: CB206 Student name: ________________________________ Lecturer: _ Julie McGowan_______________________________ Possible mark Your mark Introduction • Gains the readers interest 5 Critique • author • main points of the article • links to theories of marketing • links to other commentators on current thinking about marketing – eg industry experts • assumptions • useful in a practical sense • issues the article raises eg for possible further research • gaps in the article 80 5 15 10 10 10 10 10 10 Conclusion • Reiterates the main points in the body 10 Format and Referencing • Professionally presented with correct spelling, format and grammar • Uses reference material to support assignment • Separate reference page is included • Correct APA referencing requirements • Minimum of 10 different references 10 2 2 2 2 2 Total marks: Weighting 105 20% Marked by: Julie McGowan Date: INTRODUCTION: Social Media is a forum that is heavily influenced by consumers and has become a very poplar way of doing business and expanding it and making people aware of your business. According to Oxford Dictionary social media is “Websites and applications that enable users to create and share content or to participate in social networking.” (Oxford Dictionary, 2015) In the following paper I will be critiquing the article “Tweet Me,
There are many ways you can use social media in a business setting. You can use it to advertise your products and to promote your business on social networks such as Facebook, Twitter and other media sites that are popular with the public. You can use it to interact one on one with your customers if they have any questions or want to know if you have a certain item. But as a business on social media you have to make sure you are going to be ready to respond to your customers wishes and needs. There is a lot of other competitor out there on the social media
Social media is ?forms of electronic communications (as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (such as videos).? (Merriam-Webster.com, 2018) Social media has developed into a platform that is effortlessly available to anybody that can log on the Internet. The ability for businesses to be able to communicate easily with customers promotes the company?s brand, makes the brand more visible, and, often makes customer service better. (Wikman & Cottrell,) The key social media platforms that are used today are: Facebook, Twitter, Instagram, Google+, LinkedIn, and Pinterest. (Standberry, 2017)
In the article “Language acquisition for deaf children: Reducing the harms of zero tolerance to the use of alternative approaches” the authors talked about children need regularly and meaningfully accessible to human language. Children that have not acquired a language in the early years might never speak fluently in any language. This critical period is for children to develop their first language skills. Most children that are born deaf in the developed countries have cochlear devices implanted, but these devices do not offer accessible language to many deaf children. This device might cause the child to miss the critical period that is needed for children.
Businesses use platforms such as Twitter, Instagram, and Facebook as a modern tool to share information with their customers. Facebook offers the option for businesses to create a fan page for their company or product. Twitter allows the use of 140-character posts that users can follow, tweet, or retweet. Blogs are less commonly used, but allow businesses to write in journal type format. YouTube offers a video-library to its users with millions of viewers around the world. There are many other types of social media but most of them follow similar general communication capabilities. Utilizing these
Social media has now become a part of our modern day society and has a huge impact on our lives on a daily basis. Social media is the use of web and mobile-based technology to support interactive content. This content tends to be user generated and then might be promoted by other users to a new outlet or audience. Social Networking is a great
The purpose of the research paper is to critique the article written by Arthur M.Langer (2002); which, studies the concept of reflecting on practice; and using learning journals in higher and continuing education by non-traditional students and traditional students. The review will discuss if there is a difference in the approach and comprehension of the non-traditional students and the traditional students as it relates to ‘technical’ computer class responded to the requirement for learning journals.
We cannot deny how big of an impact social media has on our lives now, not only on people but businesses too. It has opened a whole new door to the business world and given them a big opportunity to interact and attract a larger amount of customers. It’s given us a new and faster way of communication by exchanging pictures, stories, news, blogs, online discussions, etc. In exchange businesses have benefited by a long shot just by the click of a button. With the help of the Internet a company no longer is dependent on a particular customer base to survive because now it can reach out to a worldwide audience within seconds. It’s imaginable the countless business attributes of all social media to this day and still is growing. Social media
Even though the original intention and many conservative business people still see social media as only intended for connecting friends, it has grown to be an important tool in management of both business and customer information as well as a marketing tool. As a result, social media has been one of the best business innovations in transforming the way business is transacted. Regardless of the conservative lot mentioned above, majority of business leaders have taken up social media as a tool in management of employees, marketing and communication.
The term social media generally refers to communication technologies and interactive platform, such as Facebook, Instagram or Twitter. A further definition is given by Kaplan and Haenlein (2010) who described it as a group of Internet-based applications that allow the creation and exchange of User Generated Content, and emphasizes that any user of social media can be a content creator and can distribute to a network of users. In a broad term, social media is the social interaction via online information and communication technologies
In today’s business world, social media is being discussed on a daily basis. This phenomenon has taken over the marketing and advertising industries and has changed the way they handle their efforts to attract customers. There is a big misunderstanding that social media are only popular networking sites such as Facebook and Twitter, but as defined by the Merriam-Webster dictionary, social media are “forms of electronic communication (as Web sites for social networking and micro blogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos).” The rise of these online communities has given companies an opportunity to engage in conversations with their customers. This in
Evaluation is an important process required to determine the reliability and validity of information from various sources, such as journals, text books, and web pages (http://www.lib.berkeley.edu). The article in question looks at “the impact of early dementia an outdoor life”. Bennet (2001) is the framework that will be used to help structure the evaluation of this article, as it should then give an indication if the information is clearly justified or not. The study was carried out by four researchers: who have clearly stated their educational and professional back round in biographical notes Duggan et al (2008). The aim of the study was to determine if it is beneficial to sufferers of dementia to venture outdoors on a regular
Social media is out there to help us every day. People can use it to research nearly everything, for example things like communication and even business marketing. There are many channels of social media. A few examples are Facebook, Twitter, LinkedIn, and YouTube, just to name a few of the popular ones.
The marketing environment is continuously being shaped by the “irresistible force of technology-driven change and innovation” – Winston and Edelbach (2012). The technologies available today have altered the fundamental principles and the communication tools available to marketers. Further discussed by Baines, Fill and Page (2011), the advent of the internet has allowed for the development and adoption of digital resources, from mobile technologies to the social web; including blogs, social networking sites, and multimedia services etc. Meaning, companies can now compete anywhere on the globe, on multiple platforms, thanks to the internet. This has changed the ways entire industries compete and how they now offer, previously unimaginable, customer value and benefits (Capon 2012).
Hence if I were to investigate this topic further I would focus my research in this aspect and my principal research question will be “How social media and digital marketing reformed the culture of traditional marketing?” There are limited paper who has investigate to the same or similar purpose, for instance the work of Vinerean in 2013 has explored the effects of social media marketing instead of how the norm of social media marketing reforms the culture of the marketing industry. (Vinerean, 2013) As to a more similar research paper, Bashar in 2012 has provided a more identical approach, but again, it focuses on the aspect of using marketing as the tool and medium for stimulating sales, and whether social media is an effective way to promote a product and services, which differs from the research question I mentioned above. (Bashar, 2012) Moreover, many researches and investigations in this field are done decades ago, for example the work by Frederick in 1992, Harrison-Walker in 2002 and Henderson in 1984; which may suggest the data used may already be out of trend and not valid to apply on todays’ market structure. Also social media was not as popular back then; therefore these papers have very limited exploration between marketing and social media platforms such as Facebook, Twitter and Instagram. (Moore, 2007)
The first thing that we will be discussing is why business adopts to E-marketing. Why a huge number of companies are now transferring most of their advertising budget on online marketing or also known as E-marketing rather than that of the old traditional marketing in magazines, newspapers, and the like.