3. Area of research.
Social media platforms were few since it started to show in 1998, it grew extremely expeditious. Moreover, now, Facebook had 1.79 billion active users monthly while Instagram has 500 million active users answering the effectiveness of social media platforms in general. Also, in Kuwait, there is a rapid evolution regarding social media effect on small businesses and home businesses. Moreover, a great response from the customer 's side as well. Reaching the customers and targeting the new generation lead the marketers to utilise the benefits of social media. Building a name for a new brand meet some challenges, and the challenges of brand recognition with a small capital to start a new business, from an unused room in …show more content…
Also, the study aims to expand on the properties available on the social media platform Instagram. Besides, how the business owners use the features on Instagram to promote their accounts.
• Exploring and sorting the challenges experienced by retailing business owners using social media channels to promote their products and services. Also, the most engaging and efficient social media channels to both customers and the home business owners.
5. literature review
In this research the main areas are, to evaluate the effectiveness of using social media platforms as well as, the digital marketing methods utilised by the owners of the small retailing businesses and home business in the state of Kuwait. Also, to identify and classify the key issues for such e-commerce companies, and the Regulations from Ministry of Trade and Industry for this kind of online-stores.
• Common Social Media platforms used in the State of Kuwait
In the last 15 years, social media platforms are perceiving as becoming various actual perspectives around the Arab world, and in particular, in Kuwait, it has been noticed that social media that enhance the quality of life of people moving it to another aspect where people use certain platforms for such need. In addition to Business profitability and governmental interaction with the society. Users do, However, the
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Etsy and Macy’s have a strong social media presence in platforms such as Facebook, Twitter, Instagram and Pinterest. It allows followers to interact with these companies with a comment, like and/or share the new products or offers. Social media has become one of the easiest and most powerful tools when it comes to marketing. Is the “next big thing,” a temporary yet powerful fad that must be taken advantage of while it’s still in the spotlight. (Forbes, 2014) For small businesses such as Kurafuchi, social media is one of the best strategies to promote their product and increases their brand recognition by investing little or no money, where it allows the business to decrease their marketing costs.
Every social network have their own functionality or tools that allows a business to promote its identity and services. We need to understand that the development of the social media was primarily targeted to the casual internet users who are very much inclined in today’s technology and services such as creating information, content and other types of media such as text, photos and videos. As day goes by, developers are very much keen to enhance the experience of the social media, they were able to apply on how can a businesses to take advantage of the tools and functionality of a social media to the potential
Marketing is continuously changing and growing within the business field. Recently, social media is becoming one of the main marketing strategies used by companies, which is known as social media marketing. Twitter, Facebook, Instagram, YouTube, and blogs are some of the platforms used in this area of marketing. These types of social media allow consumers to be updated by following their favorite companies. It is not a surprise companies are starting to regularly use this form of marketing due to the role social media has in today's society. Social media does, however, impact a company in a multitude of ways. There is much debate on whether companies should or should not use social media to market themselves. Even though there are some flaws
Social media is an effective media of communication between the consumers and companies. The companies are using social media for improving consumer engagement and brand lift. This essay gives a brief overview of social media platforms and how effective they have been. It shows that the whole marketing concept has undergone radical transformation due to the social media interaction. The essay ends in conclusion depicting what marketers need to take care in order to have successful social media campaign.
Currently, the business world is rapidly changing due to technology advancement. Every company needs to catch up to the latest trends to be able to survive in the industry (Olsen, 2005). Turning into the digital age, online marketing like social media are now being used in most organizations. It is a good opportunity for companies to apply digital marketing to their marketing activities since it is much cheaper and affordable than the traditional marketing methods. Moreover, online media will enable marketing team to get customers’ feedback about their products and services in real time and improve what negatively affects their company (Irwin, 2011).
Social media in business continually rises to be an in important tool in everyday business and this means that communication is greatly evolving. In this development period, social media has had a prodfound impact on businesses especially in marketing. As a result, many are using social media as a communication tool regardless of the negative impacts experienced in some aspcts of social media.
ABSTRACT: As the advancement of technology expands, companies and business are gravitating more toward implicating the use of social media. The use of social media can be extremely beneficial to consumers and the business its self. Some of these benefits are the expansion of a business consumers, easier ways for employers to scout out potential employees. Social media also widens the sales market and improves customer satisfaction. Technology will continue to progress and so will the realms of social media. This study will answer the following questions:
The purpose of this report is to show that even though some state that Social Media has fallen short of their expectations, it is actually good for business, given that it enhances the visibility of their brand and helps businesses stay connected to potential customers.
Social media is defined as a group of Internet-based applications which build on the platform of Web 2.0 and the contents of these applications can be modified by all users in a participatory and collaborative method (Kaplan and Haenlein, 2010). Social media creates a platform for companies to talk to their customers as a hybrid element of promotion mix. With the emergence of social media, the tools and strategies for companies to connect with customers have also changed (Mangold and Faulds, 2009). To adapt with the emergence of social media in the marketing, companies should have unique insights about these significances (Quan-Haase and Young, 2010). The significances of social media embody three main aspects which are technology, decision-making and purchase behaviors of customers.
For this paper, assuming that I am a small business owner, I will examine the power of doing so through various means of social media. Each site I use will be broken down, and I will give an in-depth look as to what techniques and approaches used for promoting my brand. Let’s take a look, starting with the company and its mission.
It is perhaps easier to count the amount of persons who do not have an account on a social media platform. The dawn of social media has carved out a way in which all generations can keep in touch with the world. According to Facebook’s newsroom, Facebook has over 1 billion daily active users. On Instagram, an average of 80 million photos are uploaded daily and approximately 3.5 billion likes. No wonder social media and its networks have opened up numerous avenues for young budding entrepreneurs to get the “word out” and generate business. From Facebook to YouTube, and all in between, entrepreneurs have utilized these platforms to share, like, upload, tweet, re-post numerous activities all in the name of business. Whether it is to create their own page or use their personal profile to sell their business, they have made use of social media and its ability to reach the masses.
Today, the business marketplace is much more productive than any other point in the past history. Today, creating a social media presence for your company or brand has become a check-box item, a crucial part of creating brand awareness and connecting with the billions of social media users across the world. However, it 's powerfully choosy and is advantageous to only those who 're capable enough in mastering its complexity and thus rising above the clamor of concurrent competitive messages. Undoubtedly, the time-honored marketing avenues such as radio, television and print, have become completely outdated and thus have lost their supremacy in the past decade. The main reason behind this is the increasing use of the Internet and the ever exploding social media platforms.
There have been recent changes in relationship between brands, companies or organizations and their customers. It shows that customers now have more control through communication, regarding the company or organization and their products. Businesses main core value is their customers and social media have given them the opportunity to grow even closer and beneficial relationships with their customers. Social media is linked to marketing because it helps businesses to gain opportunities, gives them the privilege of acquiring a better understanding about their audience in time of their needs and creates a better relationship. For companies to gain commercial benefits from social media like Instagram they need to plan ahead in order to have better control. Good planning also helps businesses in handling things that concerns their customers by having a great customer’s service term. When social media and marketing are emerged properly the companies can easily gain followers, partners, achieve their goals and mange their activities.
Marketing via social media can help to foster business recognition. It provides awesome opportunities for businesses to gain publicity, which is certainly profitable. Your social networking systems serve as just new channels for your business’ voice and substance. This is imperative on the grounds that it makes you recognized and even more available to new clients while making your business more intimate and notable with existing clients.
Utilizing social network sites to market is extremely inexpensive as well as effective. Social media enables small businesses to overcome the challenges of limited budget, lack of expertise, and positioning against larger competitors. Small businesses are not the same as big businesses and therefore cannot be expected to have the same marketing resources. Competitive advantage often has to be sought from other sources and by other means. Several models of marketing exist that provide guidelines for businesses to survive and grow. However, marketing theory that a large organization uses cannot be generalized to a small business which has different characteristics and requirements. As a consequence, small firms are moving from conventional marketing practices towards more affordable, interactive, and integrated marketing.