Throughout her article “A Barbie for Every Body: Beauty Details have changed”, Elianna Dockterman summarizes and develops the new evaluation of the well-known child’s play doll, Barbie. In desperate need for a positive change, after losing more than twenty percent of sales in 2012 to 2014 and losing more than 500 million of sales in 2015, the risk for Mattel is extremely massive, but needed. The article goes back to Barbie’s nearly fifty seven old history, reveals and rejuvenates the powerful, yet disturbing impact of the Barbie. Since January 28th, Mattel decided to regenerate and rebrand the shape of the Barbie. The famous play doll will now come into three new bodies and stating significant differences; petite, tall and curvy, they will
During the time of development and release of Barbie, the feminist movement was in full swing. The concept that Barbie may have been manufactured as a weapon against these feminist groups is plausible as the image of Barbie exploits the female body and challenges the values held by active feminists. Though, from a slightly different perspective, one could argue that Barbie with her freedoms and luxuries supports the ideals of women's equality and rights. Barbie may have been the transition piece of the decade, setting a new path for women and young girls.
As I was on the hunt for the perfect gift for an 8 year old’s birthday, I discovered the doll market is quite different than my coming of age. Undoubtedly, Barbie is still problematic, but now she has competitors, including Bratz, and Monster High dolls, who are noticeably thinner than barbie and dressed up to look like grown women getting ready for a night of clubbing than a game of tennis. As I pick up the first doll box, I find a doll chained up in a slither of clothing with a blank expression on her face, a prominent thigh gap, with the tagline “GREAT for girls ages 5 and up!” By all means, I never imagined in my life that I would miss Barbie. For that reason, I begin to sit myself down in the toy aisle to start googling everything I could about these dolls on my
Mattel’s Barbie have always faced problems with parents of the young children who play with Barbie such as lowering children’s self-esteem. Mattel tried to address the problem by creating three new body types for Barbie. The question that is relevant; does the original Barbie harms children’s self-esteem and will the new Barbie address the issue? My goal in this paper is to show evidences of Mattel’s Barbies affecting children’s self-esteem by connecting three main reasoning of how Barbie lowers self-esteem and also the opposing view beside Mattel.
In conclusion, Barbie’s changing fashions, interests and views have altered in response to suit pop culture throughout the years. Barbie is a physical personification of popular culture throughout the years, and she has grown to fit the world around her, to change with the ‘fads’ and ‘fashions’ of the time. However in some cases it seems as though she has transgressed us on some levels. Barbie is a palpable representation of the amount of change that has taken place over the decades, a change in social thinking, social constructs, fashion and beauty. The Barbie doll is the perfect representation of popular
Children’s child play has become a form of an unrealistic world. Although, it is considered for children to begin creating a creative imagination, the mind fascinates children into toys. Some child’s play toys are not ideal for young children, like the one and only “Barbie”. Barbie has become a worldwide toy product for children all over the world, from the North Pole to the South Pole. These dolls have emerged from one ethnicity to another. In Ann DuCille, “Dyes and Dolls: Multicultural Barbie and the Merchandising of Differences” the author talks about the race and gender differences; found in Barbie. She argues; “Is Barbie bad?” her response, was “Barbie is just a piece of plastic” (459). In contrast, this piece of plastic is not just a piece of plastic to young girls; it is much more than that. A piece of plastic that little girls all over the world wish they could be. Even though, it is only a piece of plastic to adults that Barbie significantly means nothing to them. Growing up, I owned a couple of Barbie dolls. The tall, long blond hair, blue-eyed doll was my best friend and my “role model”. I wanted to become exactly like Barbie. As a child, I thought only beautiful people who looked liked Barbie signified beauty. To my little to no knowledge, I soon came to find out no one really looks like Barbie, except people who want to become like Barbie. In my adolescent years, no one taught me Barbie was “unreal”; no one taught me it was just a figure in my imagination.
What was that one doll every little girl just had to have growing up? What doll made little girls obsess with perfection? What doll set the unrealistic standards for girls starting at ages three or four? Barbie is a children’s toy that was first introduced to the market in 1959. Barbie was the perfect role model for all girls. She was perfectly skinny, had a perfect boyfriend and family, perfect hair, perfect house, perfect everything, but her existence is completely ironic. Although Mattel, creator of Barbie, attempts to make Barbie absolute perfection, all her imperfect buyers are wondering why they cannot look like the beautiful doll. She is responsible for the diminishing young girls’ self-confidence. Lisa Belkin believes girls in today’s society cannot comprehend what true beauty is because they were so entranced with the idea of Barbie in her online article “Banning Barbie.” Barbie should be pulled off the shelves immediately. Barbie’s looks, actions, and lust for materialistic objects are the blame for the degeneration of assurance in young girls and women.
Young girls have been playing with Barbie dolls since the dolls inception at the American International Toy Fair in New York. Recently, researchers have been skeptical on whether the dolls have an effect on the self-image of girls who play with them. In order to determine if Barbies have an impact on young-girls self-concept, clinicians have carried out several studies where they monitor the interaction between the young girls and the famous figurine. From these experiments, scientists concluded that Barbies can have a bearing on a girls self-image, making the consumers who buy the doll more aware of the issue Barbie
Emily Prager, in Our Barbies, Ourselves, stated that Barbies have influenced little girls around the world on what the perfect body looks like, when in reality there is no “perfect” body. Our Barbies, Ourselves states “here are millions of women who are
On March 1959 during the American International Toy Fair, Barbie with a demure sidelong glance entered the world stage for the first time. Unlike the earlier traditional toys, Barbie in her high heels and black and white striped swimsuit seemed ready for an upscale pool party, and in the end, she revolutionized both the toy industry and society’s culture by representing the changing society as more women joined the workforce after World War II. As a result, today when any typical American woman reflects back at her childhood besides perhaps crayons, the Barbie Dolls have to be in the top list since it became an integral childhood partner. For most innocent American female children, the Barbie doll is more
In the short story “Hill like White Elephants’, the poem “Barbie Doll”, and the drama of “Trifles” all deal with the struggles that women face. Breaking down these issues helps to give a clear plan on how to not just survive, but to thrive at being a woman. The Barbie Doll is an iconic figure in the toy industry. According to “Barbie” by Sara Pendergast, the average girl between the ages of three to 11 owns ten Barbie dolls.
Barbie, at the age of 41, is one of the longest living toys in America. Analyzing her early history can give a person a look into the societal trends and culture of the late 1950's and early 1960's. There is evidence of fashion innovations in Barbie's wardrobe. Also, one can see the perception of females by society, such as what they should look like, how they should act and dress, as well as what their future goals could be. The following essay follows Barbie's history from 1959 to 1963, covering her development, her appeal to children, and her existence as a cultural artifact of the time period.
‘The sales for barbies dropped 4 percent in the last year’.The company created youtube to make sales go up.They also made games for iPads and other electronics.These barbies have made people more
The object under consideration is the barbie doll. A barbie doll is a toy for children who have moved on from developmental toys to more sophisticated toys. Barbie doll fit an unrealistic size and shape figured doll that kids can play with in various ways. They can play dress up and do different things due to barbie having multiple careers paths she is able to take. It does promote a positive image to young girls because it promotes the idea that you can be anything you want to be, however, it still plants the idea of an unrealistic body image. Barbie is slender and tall and barbie dolls do not deviate from thing and this is problematic because it creates a certain kind of standard young girls begin to believe in.
Much like Disney cartoons, the creation of an ideal type of fashion-show beauty is based primarily on the worship of the generic blonde image of womanhood. Of course, Barbie is a doll that is made into an adult figure, which defines the role model that young girls should follow as part of popular culture. This is a clear form of cultural indoctrination by forcing the child to witness the popular meaning of Barbie as an icon of American culture. More so, the popularization of Barbie is one way in which the Mattel Corporation (like the Disney Corporation) can portray idealized an unrealistic examples of women as a type of cultural child rearing. The Barbie has become the generic version of the adult American female, which is often promoted as an ideal toy for young people in the toy marketplace. For instance, Steinberg (2009) defines the way in which the “adult” shape of the Barbie provides a means of commercial indoctrination at a very young age in childhood
Barbie has been the face that many girls all over the world have looked up to for 50 plus years. Since her debut in 1959, she has undergone so minor design changes and has even added a couple of friends. There were a few authors who wrote articles and poems about Barbie. Among the authors, Hilary Tham who wrote a poem called Barbie Shoes. Tham did mention some prejudices with Barbie shoes that can be compared to today’s society. She used words such as “useless” and “mismatch” which could detail that most Americans put things down in the basement to preserve for their children and grandchildren. Although Barbie shoes are “useless” and “mismatch” they still reintroduce newcomers with a like spark from the old shoes but go buy new Barbie shoes