preview

A Barbie For Every Body Analysis

Decent Essays
Throughout her article “A Barbie for Every Body: Beauty Details have changed”, Elianna Dockterman summarizes and develops the new evaluation of the well-known child’s play doll, Barbie. In desperate need for a positive change, after losing more than twenty percent of sales in 2012 to 2014 and losing more than 500 million of sales in 2015, the risk for Mattel is extremely massive, but needed. The article goes back to Barbie’s nearly fifty seven old history, reveals and rejuvenates the powerful, yet disturbing impact of the Barbie. Since January 28th, Mattel decided to regenerate and rebrand the shape of the Barbie. The famous play doll will now come into three new bodies and stating significant differences; petite, tall and curvy, they will
Get Access