A Career in Sports Marketing Essay

These firstly include Boosting the customer experiences. The company has wanted to create a simpler, faster, smarter and a safer experience possible, for its customers. This is then followed by being able to provide intuitive mobile experiences. This is by being able to be first to market these interactions across to the marketplace. Building new, compelling and unique sports products, is another factor of the strategy utilised by the company for its marketing. Finally, they want to be known by their customers for being fun, fast and fair. This is enabled by engaging and entertaining customers with their brand, and experiences (Williams,

Athletes and the sports industry have turned into a multi-billion dollar business annually. Stacked on top of that is that leagues and educational institutions receive multi-million dollar media contracts each year. This is so that broadcasters such as NBC, FOX, and TNT have the rights to broadcast that team or leagues games. The surge of money in the sports industry has led to an influx of agents into the world of agent athletes.

Athletics Supreme has compiled vast amounts of research in respects to identifying who they should focus their advertising towards. They have conducted many segment and target market analysis focus groups and surveys. The company believes that they can now get the biggest return on their advertising if they focus their sights on the high school and college athletes. In Alabama, the fans are extremely loyal, they love their sports no matter if they are playing it, taking a road trip to see their favorite team play, watching their kids play, or if they are watching it on the television. They purchase uniforms, apparel, they decorate the yards and cars, they even go as far as to have their food and deserts reflect their favorite team’s colors, the mascot, or the logo. With advertising that Athletics Supreme carries all the sporting equipment, apparel, and tailgating needs will increase sales on this department drastically.

In the last 30 years innovation and product development in sports has seen consistent growth even with the micro and macro-economic differences. One of the reasons this happened is because most sports enterprises have smarted up their way of product development through paying close attention to the relationship between sports consumers and product development.

Sports’ teams and their marketers are utilizing several promotional strategies to keep the fans excited and entertained during their sporting events. We have a minor league baseball team here in Greensboro, North Carolina, The Grasshoppers. It is ironic; I just notice the change in the teams scheduled events a week ago. As I read the sports business journal article, “How to best use your bait” a light bulb lit up and I was like oh, ok. I understand why they moved fireworks back to Friday, and Concerts are popping up at the stadium now. At any rate, fans are enjoying the added events and primary give always during the week: below I explain some of the promotional strategies that are increasing attendance all over.

In traditional marketing business companies have to make sure that they are providing the right product. Determining the product is essential in business. For instance, Pepsi Co. has defined its product as cola soda. Likewise in sports marketing a product needs to be defined also. A sports agent’s product is the athlete. He or she has to represent the client well enough to get preferred contracts or top dollar endorsements. There has been some debate as to what constitutes the “core” product in sport marketing. For example, some posit that the core product is the actual event. On the other hand, if we applied a mainstream marketing definition, the “core” product is the benefit that consumers seek from a product, service, or experience, therefore taking the focus off of the actual event. (Masteralexis, Carol & Mary, 2012)

In the world of sports management, sports marketing has created a special niche. Sports marketing shares similar principles and elements that traditional marketing does, however there are several unique differences. The “marketing mix”, which is the “blueprint” to a marketing campaign, are commonly referred to as the “Four P’s”: product, price, place and promotion (Masteralexis, Barr and Hum 2012). These elements are tailored to meet the unique needs of the sports management professional and ultimately spell success. The media is one of the most powerful tools sports marketers utilize when marketing sports products. Marketing communication “are the channels used to deliver messages to prospective attendees”, which include the following channels: newspaper, radio and television (Clow, Fetchko and Roy, 2013). Nearly everywhere we go there is some type of advertisement enticing us to view a regular season game or buy a season pass, be it basketball, football, baseball or

Sport in the 21st century has developed so far that there are now infinite levels of competition. Sport on the professional level serves as the model after which all other levels of sport imitate. Professional sport is a multi billion dollar business with money generated from advertising, media coverage, gambling, ticket sales and other forms of merchandise. Sport's purpose is rapidly becoming more of a commercial pursuit with the intention of making money rather than adhering to its original purpose of enjoyment and play.

Sports Matrix has pledged an aggressive marketing campaign by way of allocating our products into every

The Super Bowl, the Olympic games, and the World Cups are major game that billions of people watch all over the world. People all over the world gathered to enjoy and engaged into something people feel comfortable associating with that they would not do on regular bases. Why not used that as a propaganda in boosting your sales. These companies will pay billions of dollars for their ad’s to be future on TV, and the funny part is they only last no more than less than one minute. These big corporations will be associated with sports, it’s the easiest way of making money. I remember that I had read an article for another class last semester that talk about how McDonald’s and Coke companies where investing in programs that helped with issue that

audience to specific sports (Arun, 2004). In general, sponsorship holds a unique position in the

The tools through which the general information about a product launch is reached to the common people are known as commercials and the process is called the commercialisation. The process is segmented in various phases like production, distribution, marketing, sales and lastly the service to the customers after despatch. The commercialisation of the sports involves use, display and sale of sports items by different vendors to different sports persons. It enhances the income generation for the sports persons along with the vendors whose sports goods they use. However, commercialisation in the sports basically aims to make the sports more entertaining, catchier to the common people and more colourful so that it can be enjoyed by all sections of people of the society to their fullest (Koski & Lämsä, 2015).

Bühler, A. and Nufer, G. (2010) Relationship Marketing in Sports. Oxford: Butterworth-Heinemann Hermanns, A (2003)

There exist different sectors in a country all with a similar goal of contributing to the economic development and advancement of their host countries. The sports industry is one of the important industries in any country and the global market as well. The sports industry is a market in which person, activities, businesses and organizations as well companies involved produce, facilitate, and promote any activity, experience or business enterprise focused on sports. At times, the government I s keen to nature the talents of youths who solely focus on sports for economic gain. This assignment will largely focus on two giants sports companies in the world in the form of Nike and Adidas.

Sponsorship can be defined as a business relationship that is mutually beneficial between the sponsor and the sponsored (Olkkonen and Tuominen, 2006). Sport sponsorship is considered to be one of the essential forms of sponsorship that involves sponsoring sport associations, teams, athletes, facilities, events, leagues and competitions (Tsiotsou and Alexandris, 2008). Over the last decades corporate investments on sponsorship have increased dramatically as well as the rapid increase in sponsorship expenditures worldwide from $2 billion in 1984 to $28 billion in 2004 (Carrillat et al., 2005; Koo et al., 2006).