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A Case Study on the Performance of Timbuk2

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CASE STUDY A case study on the Performance of Timbuk2 The two categories of products that Timbuk2 make and sell include customs and classic messenger bags manufactured in the headquarters in San Francisco and the new laptops sourced in China. The products are well attached to their customers COMPETITIVE DIMENSIONS Different customers also tend to be attracted by different attributes provided by different firms. The key competitive dimension that drives sales in the custom messenger bag includes: Cost position This is the extent to which the Timbuk2 seeks the low-cost position in manufacturing and distribution through investments in cost-minimizing facilities and equipment. The products are sold on the …show more content…

In San Francisco standards are set and dispatched in their website where the customers are given many configurations to choose from which makes them appear to manufacture specifically to order. Batch production is also used in San Francisco where an approach to design production is used. Customers are allowed to give their own specification of the bag and it’s tailored to the exact specification leading to the production of individual designs in limited quantities. Volume therefore is dependent on the orders placed by the customers. (Beaudreau and Bernard 1996). In china, continuous production is used since the products are made in a similar manner. The products are designed in San Francisco and produced in China providing a flow of the best features possible, quality and value at reasonable price reducing the manufacturing cost. China has an increased capacity for production and the laptop bag requires more labor and assembly. These requirements are met by the Chinese workers and machinery. In comparison of China and San Francisco the Chinese factory can give more products and adapt to the market demand since China has long standing customers. Required skill of the workers. A skilled worker is one having some special skills knowledge or and ability to do his work. In china the assembly is larger and hence more labor is required. China factory has employed a team of hardworking people who may not necessarily

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