Lenovo's Product Life Cycle Essays

1621 Words Sep 30th, 2013 7 Pages
Abstract
As a global leader in the PC market, Lenovo’s success rests on its ability to deliver consumer centric innovations in products that deliver a blend of mobility, performance and price. Design is an infrastructural element that helps define every aspect of a company, including Web site, stores, customer support, packaging, and messaging as well as its products. Lenovo has a well-earned industry reputation for delivering superior quality products. Quality is a fundamental component and commitment to customer satisfaction by delivering products that are of superior quality to comparable offerings from their competitors is the key to Lenovo’s success. In recent years, Lenovo relies heavily on local manufacturing strategies to shorten
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Lenovo’s Priority Technical Support service provides anytime direct access to the right level of tech support on the first call. Its accidental damage service offers protection from operational or structural damage due to common accidents like drops, spills, electrical surges or failure of the integrated screen which saves its customer the cost of repairs or a new PC purchase. Parts, labor repair and coverage of expenses while shipping to the repair center are all paid for by Lenovo as well. Warranty extensions are available for periods of up to five years. Accidental damage insurance, online tech support, on-site or in-home service of parts and labor coverage is also provided. User guides and manuals are readily available on Lenovo’s website for the customer’s convenience.

Product Life Cycle
Lenovo has a Transition service that saves its customers valuable time and resources, its hardware refreshes, and purchase through deployment to aged asset recovery. According to research, Lenovo’s PC management tools help users reduce costs that capture 80% of a PCs full lifecycle beyond the hardware price. Its ThinkVantage technologies reduce machine downtime and provide data security and their PC lifecycle analysis helps reduce the running and ownership costs. Lenovo helps customers manage the complete PC lifecycle and maximize the productivity and usefulness of devices;

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