INTRODUCTION
This project report is a comparative on study on difference in services provided by a private bank and a public bank
I have taken the example of two most popular banks in each segment
• HDFC (PRIVATE BANK)
• STATE BANK OF INDIA (PUBLIC BANK)
BANKING SERVICES
The services provided by any bank to its customer come under this. There are a many different types of services as listed below:
• Accounts for storing money
• Trading accounts
• Loans
• Plastic money
• Insurance
• And many more
HDFC BANK
HDFC Bank Limited is an Indian banking and financial services company headquartered in Mumbai, Maharashtra. It is the fifth largest bank in India by assets, incorporated in 1994. It is the largest private sector bank in India by market capitalization as of 24 February 2014. As on Jan 2 2014, the market cap value of HDFC was around US$26.88 billion, as compared to Credit Suisse Group with US$47.63 billion. The bank was promoted by the Housing Development Finance Corporation, a premier housing finance company (set up in 1977) of India. According to the Brand Trust Report 2014, HDFC was ranked 32nd among India 's most trusted brands. HDFC was ranked 45th on the list of top 50 Banks in the world in terms of their market capitalization
STATE BANK OF INDIA
State Bank of India is an Indian multinational, Public Sector banking and financial services company. It is a government-owned corporation with its headquarters in Mumbai, Maharashtra. As of December
Public Bank will always keep the bank services provided by them up to date. Let’s say some other banks are having some sort of saving programs which of course will benefits their customers, Public Bank will try to think of an even better saving programs to make sure that they are always providing the best to their customers. For example, during a certain seasons like Chinese New Year, there will be some new saving programs for the customers or discount for loans to buy houses, cars or any other allowed properties. This will then causes the people to choose Public Bank first when it comes to saving and loaning as they are providing all these programs that other banks do not or a better programs and services than the other banks. Hence, Public Bank will always think of new ideas on how to improve their services that will be provided to their customers in the very effective way and also try not to be the same with the services of other banks normally provided so that it becomes a unique and a win for them. People that are under certain ages will also have a higher chance to get a loan to buy properties as well. If necessary, they Public Bank will also update their policies to make sure that it are easy to follow and understand when it comes to providing the bank services to their
• In 1993, the bank was together advanced by the Administrator of the Unit Trust of India (UTI), Life Insurance Corporation of India (LIC), General Insurance Corporation Limited (GIC), and its backups which are- National Insurance Company Limited, The New India Assurance Company, The Oriental Insurance Corporation and United India Insurance Company. The Bank was situated up in 1993 with a value of Rs. 115 crore, with UTI contributing Rs. 100 crore, LIC- Rs. 7.5 crore and GIC and its auxiliaries contributing Rs. 1.5 crore each.
Banks are institutions in which people put their money for safekeeping, to save, to use to pay their bills, or to earn interest on. Banks are allowed to use that money to make loans and earn interest for the bank's’ owners. Different types of banks offer different types of services. For example, commercial banks originally just served businesses, and savings banks and credit unions were used by individuals, especially those who couldn’t qualify for loans at regular banks. This is no longer the case. Although commercial banks and thrift institutions used to serve different purposes, today they all offer many of the same types of services including bank accounts, loans, credit, certificates of deposits (CDs), and much more.
I initiate the coverage of Bank of Baroda. with a BUY rating as the bank has the price to book value ratio of 0 .82 as of March 2014 (0.99 as of April 10, 2015), which clearly proves that the bank is undervalued and it has the potential to gain in its price in future. Also , the industry-wide P/BV stood at 1.54 at the end of financial year 214, which further strengthens the point that an investor should go long in this particular stock.
Normally banks offer a suite of services over and above taking deposits and lending money, but Non-banking financial Services Company could offer similar service in some extent like insurance, mutual funds or fixed income securities. In the case of lending sides, bank also faces unconventional companies like General Motor, Sony or Microsoft offer preferred financing to customers who buy big items with relatively low cost.
A very important part of any successful bank is to provide help and support to their customer whenever and wherever they are to require it, and so to be able to provide an award winning customer services would create a better experience to the customer, and consequently creating ripple effect, first by creating a satisfied customer, to which ensures to increase a customer 's chance to increase his/her business with the bank and therefore increasing the the organization revenue, and also to increase the institution net promoter score, to which the bank service have provided both a happy customer, and also a promoter of the bank which helps it to attain and acquire new customers due to current customer appraisal of the bank which lead to the new relations created by the bank.
Commerce bank has been a pioneer in the banking industry by reverting to customer service. This has driven customers to the bank, but in order to stay ahead on the curve they want to move away from the model that has worked for them. They should focus on the current model and enhance it, rather than change it.
As a result, a new service “Tawasul” launched in the market and the reason why the Bank choose it as their competitive advantage because it provide all the differences a competitive advantage should hold and as will it met the banks objectives. As a service that is different “Tawasul” have it all. It is Important to the customer, distinctive as no other bank in the same market provide the same, superior .communicable, pre-emptive as it’s not easy to be cloned, affordable to customers and finally profitable to the Bank.
Vijaya Bank is one of the public-sector banks in India that offers a wide range of banking and financial services to its customers. Headquartered in Bengaluru, it has over 2300 branches and 2000 ATMs in India. The bank gets its name since it was founded on the auspicious day of “Vijaya Dashmi” in 1931. Nationalised in 1969, the bank has seen a steady growth over the years.
The bank provides a variety of services such as personal loans, car loans, home loans and savings account facilities. These services are provided at affordable interest rates and comfortable tenures. These services have been explained below.
Over the last few decades, private banking has become one of the most important sectors among the financial services industries. Private banking has shown a significant growth during the last decade with increasingly changes as a result of the development of the clients’ economical and demographical needs and expectations. Accordingly, there was a diversification in terms of the products and services offered to customers.
Retail segment of banking has brought products and services closer to customers at school campuses, hospitals, shopping malls, and petrol stations. Service payment of utilities, payment of mobile phone unit transfers, payment of insurance fees and money transfers have characterised retail service delivery in the industry. Other electronic transactions such as e-cards, e-statements, credit cards, debit cards and visa cards have been widely introduced into commercial banking service delivery.
The banking system has three tiers. These are the scheduled commercial banks, the regional and rural banks, which operate in rural areas not covered by the scheduled banks, and the cooperative and special purpose rural banks.
The General Bank of India was set up in the year 1786. Next came Bank of Hindustan
Co-operative banks generally provide their members with a wide range of banking and financial services (loans, deposits, fee based services etc). Banking system and