A Critical Evaluation Of A Marketing Concept Versus Marketing

1608 Words Nov 12th, 2014 7 Pages
In this essay I aim to compare, contrast and write a critical evaluation of a marketing concept versus marketing practice and their effects, being positive or negative, on a company or organization. As we further move on from the previous decades, we are introduced to many new marketing concepts, practices and terminologies. In more recent times the various statements made about marketing concepts and its definition was always varied. In 1985 the American Marketing Association came up with this to be the definition of marketing concepts (Ferrell and Lucas, 1987). “Marketing is the process of planning and executing the conception, pricing, promotion and distribution ideas, goods and services to create exchanges that satisfy individual and organizational objectives.”
With most organizations now progressing with time the whole practice of marketing is evolved into in recent decades. The progress has now moved forward to marketing to classes rather than masses alone.
While it is easy to imply that all firms cross their marketing strategy’s to what adapts to them the best, this analysis does not provide the evidence to come to a final conclusion that all business move through these stages and only these for marketing orientation, however I do suggest that my final research is viable.

In recent study’s it is visible to see that most of the research focuses mostly on marketing practices that relate to Contemporary Marketing Practices (CMP) research program, which was first put…
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