A Look Out for Academic Impacts of Social Networking Sites (Snss): a Student Based Perspective

6793 WordsJun 24, 201328 Pages
African Journal of Business Management Vol. 5(12), pp. 5022-5031, 18 June, 2011 Available online at http://www.academicjournals.org/AJBM DOI: 10.5897/AJBM11.595 ISSN 1993-8233 ©2011 Academic Journals Full Length Research Paper A look out for academic impacts of Social networking sites (SNSs): A student based perspective Ishfaq Ahmed* and Tehmina Fiaz Qazi Hailey College of Commerce, University of the Punjab, Lahore, Pakistan. Accepted 20 April, 2011 This study implies the exploration of relationship between SNSs usage and educational performance of the student users. A sample of one thousand students was selected from different universities of Pakistan. In first step of Multistage Sampling Technique, simple random sampling…show more content…
Considering its popularity among students, Facebook high school version was launched in September, 2005. Its members are multiplying greatly with each day passing i.e. Facebook had 100million users on Aug. 26, 2008 while this number increased to 500million on Jul. 21, 2010 and growth rate was 153% during the last year (blog.Facebook.com). Social networking sites brought many positive implications to human life. The idea of social globe or global village has been translated into reality through these sites connecting millions of people from all around the world. Simultaneous communication of many people even at distant places promotes the creation of social capital fetching personal, professional and social benefits not only to the users of these sites but to the society as a whole. But every technological revolution brings some dilemmas and darker issues along as well. Likewise, these increasing links and networks online are setting back the real values of life especially students are accepting some adverse impacts from using these sites as they form the major chunk of SNSs users. An ever increasing growth rate of SNSs not only calls for the parental and teacher monitoring of student users but also attracting the focus of academicians and researchers towards this phenomenon. In September, 2005, out of total adult internet users (18-29 years) 16% were those who were using any social networking site and this percentage increased to 86% on

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