A Research On How Businesses Benefit From A Strong Social Media Presence On Each Platform

Pinterest announced on Wednesday that it will begin transforming its working environment to become more diverse in terms of gender and race. They plan to begin this by hiring more women and professionals of different cultural and racial backgrounds. Pinterest has been valued at around $11 billion.

One of the key roles of social media from a marketing perspective is the development of a client based platform. It is becoming an increasingly important part of any business’s marketing. Businesses can utilize existing online platforms to build networks of current and potential clients. By being active online allows businesses to connect with their customers in innovative ways to become a trusted source of information and convey the passion they have for their industry.

It is interesting how social media today is influencing the marketing role of many companies and how it’s playing a big role in their success. The more the company advertises on social media, the

Vendors can place their ads on the platform called Promoted Pins in the Pinterest. As the users re-pin or share the advertisement, it is almost an average of the 11 times as the original brand advertisers promote. It means that the advertisement is seen on an average of 30 percent more people than the brand paid it to show. It happens because the users share it with their friends. According to the analysts by the year 2016, Pinterest can generate over $500 million in revenue. Pinterest has high potential in converting a search to online sale. Where this search is providing 33 percent of the traffic for most retail websites. This makes it as a strong advertising

Visual content is obviously gaining immense popularity and influence in the entire realm of social media. The majority of users of Pinterest are teens and young adults. The users of these visual forms of social media is the future community of consumers. Even with the versatile features, Facebook

Sharing on Pinterest means creating boards that will be of interest to others. If you're purely promotional all the time, people will stop following your boards. There are group boards you can join if you are sharing interesting knowledge in your niche.

Also, it is a wise way that social media and social networking can be used to get things going. And there are parts of that which are free. For instance, it doesn’t cost you anything to make a Facebook or Twitter account for your business and promote that people like your page. And keep media pumping out on these pages. This way the people who liked your page can continue to see the products you create and want it.

From the great rise of the internet to the proliferation of smartphones, technology has been unquestionably instrumental in increasing our access to information. However, the vast sea of information available online can be quite overwhelming at times. Serving content relevant to the user is a critical step between content and experience that many products simply do not pay enough attention to. The best products are those that adapt to their users; products like Pinterest that leverage a variety of algorithms to tailor themselves to the user are certain to emanate higher levels of emotion. Pinterest’s mission in helping people around the world discover and do the things they love is undoubtedly a bold one, but it’s one that I have immense interest

Currently, Pinterest is considering many strategies for the future. In the article, the author discusses how the company will continue to have people pay for better pin positions, sell targeted advertisements, globalize, gear most advertisements to Pinterest’s main audience, women, and maintain their competitive advantage, attracting people who have the intent of making a purchase. It is important for Pinterest to maintain these strategies; this is so they can remain competitive, profitable, and continue to build interest in the company. Along with this, Pinterest is looking into becoming a public company, attracting big-brand advertisers, and advertising to men; accomplishing these strategies would allow Pinterest to better

However, to minimize the aforementioned negative side effects, the company should be cautious when managing its retail partners, only choosing those with strong reputations among customers and letting go of those with persistent delivery, quality or timing issues. Pinterest should also attempt to not stray too far from the socially oriented photo-sharing model that made the company successful, by encouraging customers to continue “pinning” even if the items they post are not available for purchase. Lastly, the company should place a cap on the amount of advertising space available to retailers to keep the app and website from becoming overrun by ads. By being aware of and anticipating these potentially negative implications, Pinterest has the potential to increase its customer base and generate revenue through the introduction its “Buy It” line

Social media is where the new era of consumer post their experience, reviews and complains. This reviews, complains and experience is the way that Etsy retain and attract customer. Aside from social media many website including Etsy retain their customer by creating a marketing strategy. The marketing strategy determines which is the most effective ways to attract and retain costumers. The strategy can be a combination of banner ads, pop-up ad, interstitial add, rich media ads, site sponsorships, online advertising, and email marketing. Advertising is all about finding ways to increase the number of users visiting the webpage. Etsy is a web base company, which is does not have the accessibility of capturing consumer by first hand. In the

The founders have Pinterest recognize market trends and find ways to grow them well. For example, with the launch of the Tote app they saw a desire in consumers for a platform to share interests. Pinterest also has a team with Founders familiar to the social networking industry. On boarding Evan Sharp from Facebook as a designer will help their efforts to remain on a contemporary platform. In addition to users, the design of Pinterest is also attractive to businesses. Companies have the ability to create easy shopping by allowing users to click photos on Pinterest and go directly to purchasing pages on their website. Pinterest also attracts businesses that want to see what their customers are interested in through the following feature.

As a result, many business organizations which are already exixting as well as startups are capitalizing heavily on social media in the establishment of market segments and growing their businesses. Social media has also transformed business communication in corporate practices with feedback being real time thereby enhancing handling consumer needs.

Today, many businesses are experiencing the effects of social media. Government, businesses, and communities interact through social media and use it to access their investors and potential customers. According to Donovan (2016), “Most types of businesses today make use of different tactics and techniques to make a significant exposure of their website to its target customers.” The goal is to use social media to maximize their potential in order to be one of the strongest participants in the business world.

The policies of communication strategies Google+ released caused a protest by users. Google users signed an Anti-Plus petition with over 180,000 signatures to revolt Google’s decision (Hern, 2013). The advertising strategy did not make much impact on users as they are used to contacting by Facebook. According to Lo (2012), the theme message of Google’s advertising emphasized the differentiation but not the necessity of new functions. Users would not switch to new social media with many functions they already used on the old one; in addition, their social circles have completed on previous one.