A Short Note On Internal And Internal Marketing

Organizations should look in to ‘why; they are doing business i.e. the purpose, the cause, the belief or the reason of existence; and what consumer needs and wants that they are satisfying. People buy ‘Why’ you do it. Ex: Apple

Marketing Plays a vital role in a business, because of marketing the business can offer their offerings and to their customers and provides the services. Marketing is a combination of 4 P’s which are Product, Prize, Place and promotion, to Analysis the marketing of this business, I am explaining the

They believe in making consumers feel accountable to the actual success of the company, which can be done by connecting the compensation of the workers to the achievement of the company as a whole.

The Company image to its customers and the public is very important to most companies and corporation. Larger corporations pride themselves in making sure that their image in unflawed when it comes to their stockholders, the media, or their customers. Most employees have some type

employees to keep up with the sales leading to job opportunities or else that company will lose its customers.

Depending on the nature of the business, organizations will require various sets of talents (skill, knowledge and capabilities) that contribute towards the their growth and success. Markets in general have high supply of some talents and low of others. Based on the talent requirement of the organization and the market in which it operates, it will have to alter its approach towards attracting the required talent. This may involve adjusting factors like remuneration, long & short-term benefits, career prospects, trainings, etc.

Employee should know everything about product which they try to sell to customers. It is vital for a candidate to have knowledge of the products and services of that organization; it shows an interest within the business and improves their chances of obtaining a job if they demonstrate knowledge of the products or services that the business delivers.

In order for the strategy to be successful it should realistically assess the company’s internal resources. An internal analysis is used to identify the strengths of the company and identifies the weakness to overcome in the strategy. The internal analysis will help with understanding the internal issues that exist at StilSim by evaluating a value chain analysis, a resource analysis, core competencies and a stakeholder analysis.

They trust that the heart of the business begins with their qualified and experienced staff and that is the reason they guarantee that they get the most ideal preparing, to the most elevated standard in all parts of the business additionally accept each open door to get outside and take an interest.

But a company who supports their employees is the necessary ingredient for a quality product for everyone in that circle. One feeds the other in a continuous process; unless one of those elements is severed.

The organization creates the products that its intended customers want to buy and define and improve the characteristics of products or service that meet its customers ' expectations, not only now but in the future.

Employees can have a major influence by giving added value to customers. What I mean by this is if an employee was to help a customer out whether it was setting up a tab, or just helping around the shop, what this could do is make the customer feel as if the business always has the customer’s best interests at heart. This could lead to repeat purchases and also customer loyalty. The customer is a newsagent’s main source of finance, and looking after their best interests is one of the employee’s main aims.

Let me start by saying, a happy employee is a happy company. An organization cannot meet its target goals except with close liaison with its employees. Employees on the other hand, want an organization that not only concerns it’s with its customers welfare and making profits, but also interested in making the welfare of its employees paramount, using Target as a case study. Target, the second largest retailer in the US market believes in assimilating its employees not just into its fold but into its vision and ideas. As stated on the company’s website, “Every team member is encouraged to innovate, contribute ideas and discover solutions as an important part of a world-class team” (Target career, 2016). Employees will rather work for an organization where their voices are heard and opinion counts. More so, with the dotted line crossing the boundary between an employee and an investor, it is imperative for organizations to craft programs that are beneficial to its employees. In Target’s own word,

It helps to provide guidance on power relations and roles expected between different levels of staff in an organisation. It is not cast in stone but rather, should be adaptable to the environment- both internally and externally in order to meet the demands of consumers in these two distinct market places. Internally, the employees are the consumers. Often, the external consumers for whom products and or services are destined are the focus but as can be seen from the case study of Starbucks, focus on the internal customer can salvage dire situations that an organisation experiences

Marketing is selling the product goods and service by knowing the needs and wants of the customer and consumer (Kotler P, 2009). Marketing Management expertise has capable of knowing the change of an organisation to manage both the internal and external challenges of environment (Cant M C, et al, 2009). A company needs to classify the customer needs and identifies the demand of the supplying