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A Short Note On Internal And Internal Marketing

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Internal Activities (Chapter 1) Internal Marketing means that each employees from different levels represents the company differently and by making the employees understand the strategy, manager have to enable them to understand their role. The training is composed of having effective communication skills, staff development and to improve the staffs knowledge and understanding of the position within the company. The company have to teach their employees to maintain a good customer services because customer satisfaction is based on a company 's staff performance. The main function of internal activities is the process of the business or organization is to motivates and empowers employees at all levels to be able to provide value to customers. External marketing is important to company development but internal activities can allow the business to develop by selling internally towards the workers. Internal marketing is a form of communication between customers and employees. For example, Apple is an organization that emphasizes creativity, innovation, and proficiency. Apple can be selective while hiring new employees and they also have to have to be train to promote Apple products. Employees that deal with customers represent the company image and they are also the one promoting the products. According to Carmine Gallo, there is a five step procedure that help businesses and they represent: (Gallo 2012) “‘(A)pproach’, ‘(P)probe’, ‘(Present)’, ‘(Listen).’” At the end of this
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