A Short Note On Planned Market Research Presentation

Qualitative research seeks to answer the “why” and not the “how” of the research project that is being conducted, this is done through a complex system of analyzing unstructured information such as survey’s , questionnaires, interviews, interview transcripts, open end survey’s, focus groups, observations, emails, notes, video’s, feed back forms and photo’s; most of the time a qualitative report won’t depend on statistical evidence alone it must be accompanied by detailed facts and proven facts and not hypotheses or in accurate data, this can lead to misunderstanding of data findings and can through the whole aim of the research project off and waste valuable time.

Rondinelli describes the qualitative research methodology as one that is used when describing and giving meaning to phenomena. In other words, it is useful when researching themes such as a life experience, a process, a health phenomenon, or when more information is desired beyond numerical data. It can help when trying to understand feelings, values, and perceptions that influence behavior. It is useful to generate

The researcher must set a clear hypothesis, showing the relationship between independent and dependent variables. In quantitative research tools are used to collect numerical data. The information can be gathered using questionnaires or some type of equipment. Quantitative data is efficient at testing a hypothesis, but can miss contextual detail. In quantitative research, the researcher is often objectively separated from the subject matter. One of the ways quantitative research is different from qualitative research is that quantitative research requires extraction of large amounts of statistical data. Qualitative research is focused in on personal viewpoints and opinions of a smaller number of subjects (typically). Qualitative research can take more time than quantitative research (McCusker & Gunaydin,

There are many strength of quantitative research methods. However, some of the major strength of quantitative research methods are 1). It can be generalized when selections process is well designed and when the sample represents the study of population, 2). Compare to Qualitative it is relatively easy to analyze and 3). The data collected can be view as very reliable and specific (Creswell, 2015).

According to Schneider, Elliot, LoBiondo-Wood & Haber (2004), qualitative research methods, search for the meaning and understanding of human experiences in a naturalistic setting. A researcher obtains subjective facts in order to explore the experiences of each participant (Schneider, Elliot, LoBiondo-Wood & Haber 2004). As a result, qualitative research is a means in which a researcher gains an insight into the participant's point of view concerning their personal experiences; in order gain an understanding of the information given. Therefore this allows a researcher to collect subjective information to create a description of the phenomenon (Vishnevsky & Beanlands 2004).

Qualitative research uses data obtained through methods such face- to- face interviews, observations, and focus groups. Data is analyzed by looking for trends and patterns. Quantitative research use numerical and statics to process the answer specific questions. Statistics used to support assessment of research. Analysis techniques are used to report are affected by the questions addressed and type of information that is expected in the research discoveries (Wakoff, 2007).

Qualitative research is a broad field of inquiry that uses unstructured data collection methods, such as observations, interviews, surveys and documents, to find themes and meanings to inform our understanding of the

Qualitative research method is a systematic strategy used for gathering information that are non-numerical, that is, they use visual and narrative words instead of using number. The data collected are from comprehensive case studies, focus groups a qualitative research approach whereby subjects answers an open-ended interview questions, likewise each others ' comments; ethnographies or field observation. (Headlessprofessor, 2012)

Qualitative research is used to find out and understand the beliefs of individuals. Knowledge attitudes, behavior and interactions. It produces non- numerical data, e.g. How a patient describes pain instead of a measure of pain. In health care, qualitative techniques have been commonly used in health care in documenting the experiences of chronic illness and in studies about how an organization functions. Quantitative research provides statistical

Qualitative research generates information that is very detailed and or originality. It is done in a normal social setting and gets to a better understanding of participants. The method used to collect data is by observation from interviews. Qualitative research is usually criticized for lacking scientific demands.

Quantitative research is to find a way to solve the problem as result generating numerical data or data that use as statistical data. This type of research is used to look at the attitudes, opinions, and behaviours and

Moreover, the quantitative method is used by researches who want to discover statistics and facts by analyzing data in a numerical way. Unlike this article, the qualitative method is used by researches who want to gather data through observations and interviews based on what the participants say or do. The qualitative method seeks to explore and collect opinions and motivations on the research topic instead of collecting numerical data.

Qualitative research comprises of receiving information that gives a verbal expression of the participates, providing more detail and depth than quantitative studies. It can be used to analysis people’s attitudes and emotions towards a topic encouraging them to expand on their answers to explain the reasons behind why they gave a particular response. The drawbacks to this being as it requires more time to collect the data so smaller sample sizes

Lodgepole Creek Certifies Organic Foods would like to know who they should be marketing to, in order to receive the best results for their company's success. They would also like to know how to best appeal to this marketing mix to gain their loyalty and to compete within the market. Three research objectives are identified: who should Lodgepole Creek's marketing mix consist of; research should be done to see how Lodgepole Creek can gain their loyalty. Researching and understanding what consumers want from organic sprouting companies will

Quantitative research methods are utilized to study the natural phenomena. So, it includes survey methods, formal methods, and numerical methods.