Public Relations holds and maintains the past theories and practices of personal and business relationships. Public relations pertains to public and private organizations/ companies. Communication is firmly tied to public relations. Awareness and sensitivity, will help organizations identify the best practices for women returning and or entering the workforce. A strategic public relations plan for women returning, will be just as hard today as it was fifty years ago. As in any relationship, research, planning, and implementing these principles are key. In public relations, both genders can benefit from these forms of problem- solving solutions. Furthermore, feedback from evaluating these assessments. The relationships then flourish when …show more content…
"In this volatile era, the women of the nation were determined that their voices be heard above the din of discontent. I am woman; hear me roar,” went the lyrics of a popular Helen Reddy song from 1972." (Hauser 2012) Women were the ones managing the household, why not let them make their own money. Society wanted women to stay at home but the rising culture of women 's empowerment soon changed all that. History was happening whether men liked it or not. Research and planning were crucial elements in making history. Slogans, catch phrases, and even anthems for women were appearing everywhere. "We can do it! ," was a popular slogan along with visual presentation to motivate and empower all women. PR practitioners in the early movements, looked for the positive side as to why women should work. One major campaign was that the men were fighting in numerous wars, and the factories were left in need of help. "No longer primarily a communicator, today’s PR practitioner tries to prevent crises and, once they occur, tries to keep them from getting out of hand." (Newsom18) The PR campaign for women working implemented accurate and profitable problem- solving solutions. Communication in business, has influenced public relations through the last five decades. "In between feminist career women and the new crop of stay-at-home mothers, there lies an often-overlooked, underrated segment of the
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Ever since Bernany’s work, public relations have continued to become a vital part to businesses success, as the field continues to grow. While this progression has occurred, different public relations functions also have developed. Specifically,
Public Relations (PR) can sometimes be grouped in with the advertising and marketing industry, but the industry has continued to expand with the increasing digital media platforms and the need to relay information to targeted audiences. The Public Relations Society of America (PRSA) defines public relations as “a strategic communication process that builds mutually beneficial relationships between organizations and their publics” (“About Public Relations”). The annual revenue of the global relations industry generated more than $14 billion with the U.S. accounting for $12 billion with experts believing it will keep expanding (“Public Relation Services” 2).
“We shall overcome,” said one. “I am woman, hear me roar,” said another. Posters encompassed the streets of New York. Marching in the crowd with others advocating for equality, I became a part of history. The Women’s March on Washington and other cities proved my grandmother correct in what she once told me, “Women will change the world.”
I was Barbara Adika’s Principles of Public Relations instructor at the Bowling Green State University in 2007. Barbara completed course work and provided public relations support to the Aurora Gonzalez Community and Family Resource Center, a nonprofit that provides educational, nutritional, and social support programs for families in need of immediate assistance and long-term goal attainment. Barbara displayed a high level of diligence and commitment to her project—she did not have a car but never missed her weekly meeting which was more than 20 miles away. Even then, it was clear that Barbara had a deep interest in helping people from diverse backgrounds.
“Public relations work is all about developing effective relationships between organizations and groups that are important to them, including the media, customers, employees, investors, community leaders, activist groups and government agencies” (Lattimore, 2008). In 1997, one woman, April Williams, felt she was working so hard and not getting anywhere in America’s workforce. She decided to open up her own marketing agency that has now been serving companies to help better promote their business and work. Marketing is such an immense factor of Public Relations. It is the way business’ and people view your company and its reputation. North Star is Williams’ flexible and fun marketing agency which has received many awards and recognitions.
Public relations practitioners have to cautioned because the demographics of the United States is not monolithic, instead it is very diverse and complex in aspects as geography, history, economics, ethnicity, generational, socio-economic status. The PR practitioners must understand and act base on those aspects to positive approach the audience. Otherwise, the communication with the audience will be not effective and the channel use may be not the adequate for the specific
This paper was prepared during the Spring Semester of 2016 for COMM 226-003 - Introduction to Public Relations.
The most recent definition of public relations, according to the Public Relations Society of America (2012), states that “Public Relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Through the rapid advancement of modern media and technology, there have never been more outlets and opportunities available for accomplishing the goals of public relations. Believing the development of social media has not created serious changes in the way public relations practitioners go about their duties would be foolish and a fast track to falling behind in this rapid world of communication. The main goals of public relations are “to
Media relations can be defined as one of the most significant areas of the practice of public relations. (Shaw&White, 2004) It enhances the practice of public relations by serving a systematic, strategized and mutually beneficial relationship between journalists and the public relations practitioners to build credibility, understanding and respect between the two parties. (Supa&Zoch, 2009) It is essential to cultivate a positive and healthy relationship between public relations practitioners and journalists because journalists tend to look at public relations practitioners in a negative way where they believe that they spin information to get free publicity which making it difficult for journalists to report legitimate news and at the same time, against the basic rules of news writing. (Fedler and DeLorme, 2002) Another study by Kiranjit and Halimahton (2006) also suggests that public relations practitioners and journalists are very much sceptical about each other’s role and the relationship between two of them is doubtful and uncertain. From the point of view of public relations practitioners, they complaint that journalists do not understand the role of public relations. On the other side, journalists tend to think that public relations
The theory explains that the value of public relations in organization and society lies in socially responsible managerial decisions and quality organization to public relations. Organisations must behave in ways that solve the problems and satisfy the goals of the stakeholders as well as the management in order to be effective. Good relationship with organisation’s strategic publics is helpful in developing and achieving goals desired by both the organization and its publics, reducing costs of negative publicity, and increasing revenue by providing products and services needed by stakeholders. Practitioners identify publics who are affected by or affect organizational decisions and communicate symmetrically with them to build high quality long term relations.
Because they have a large degree of understanding of the public relations is an image of the establishment of business or put more persuasion efforts for business. The reporter general agree PR is in a public image, propaganda, persuasion activities, as well as marketing efforts, and promote the organization 's position. As the role of public relations become more diverse and important, public relations progress toward becoming the subject of strategy management, it is essential for public relations to the strategy. And to a wide range of business functions integration marketing communication (IMC) concept of the functions of public relations as a commitment to development a of an organization and its product, the image and the impact of the public or the consumer in the campaign of behavior(Ha, JH, & Ferguson, MA 2015）.
The public relations tactics in relation to the corporate context will now be examined. Customer relations can be associated with the monitoring of attitudes of key publics and stakeholders especially in regards to any negative incidents that have the potential to effect the organisation’s reputation and consumer trust (Wilcox, 2013, p.312). For Malaysian Airlines, this is evident given the potential for consumer boycotts with the missing aircraft’s (Crossman Communications, 2015, p2). Having over 12, 000 employees, employee relations are important for the organisation. Employee relations consist of monitoring employees’ attitudes and beliefs towards the organisation (Wilcox, 2013, p316) as there is potential for negative word of mouth by employees essentially damaging the company’s reputation. This is evident as according to Malaysian Airlines, they offer a “dynamic exciting environment that nurtures a diverse talented team that work to make great things happen” (2017). Finally, media relations are vital in a corporate context as “negative coverage can cause a corporation’s reputation to plummet” (Wilcox, 2013, p. 310). Having said that, it is important as public relations professionals to establish positive relationships with those who operate in the media industry. Kimberly Blessing argues the two fields (public relations and journalism) have an important working interrelationship with “60% of PR
As the name of the discipline implies, public relations is how an organization builds beneficial relationships with its key stakeholders. With effective communication as the practices’ primary tool, modern day organizations have taken advantage of proficient practitioners to boost exposure of their company and its message across to international audiences.