A Study of the Company Apple Regarding the 7 P’s of the Marketing Mix

Apple Inc. is a software and electronics manufacture that was established in 1976, by Steve Jobs, Steve Wozniak and Ronald Wayne. The first computers the company manufactured were aimed at computer hobbyists, while they worked on making their computer simpler for the non-computer users. They later succeeded in creating the Apple II model which would become one of the most popular computers in the through

Apple Inc manufactures both hardware and software uniquely with methods of their own. Apple’s computer operating system is highly secured and is not subject to viruses and hackers and the products are designed to be concerned about the consumers’ style life. Apple is successful with their marketing is this is because of Apple build strong name and image in the market. Apple’s products are different as mentioned and it has a lot of unique features. This is another method of Apple doing marketing.

The first Mac was preceded by the Apple I, the Apple II which was very successful, the Apple III which was a disaster, and the Lisa which was a disaster almost as bad as the Apple III. It was introduced in 1984, but development on Mac OS began in 1979. When presented, it was the first system to rely exclusively on a graphical user interface to respond to user input. However it was the recognition of this graphical user interface that encouraged Microsoft in its process of Windows.

The IPod was introduced to the public in 2001. At first, it was only compatible with Mac computers, but two years later, the iPod could be used with any type of computer. This caused sales to skyrocket! Steve Jobs worked with apple inc. to come up with the IPod. Although Apple was not the first to come up with the idea of an mp3 player, no other mp3 player has ever been as big of a hit.

There is a point in ones life where they are confronted with the arduous task of deciding what computer is best for them, this decision process is usually decided on a few factors which are price, reliability, security, storage space and of course the computers speed. In today’s economy buying a machine of value that works is hard to come by but one company has it figured out; it is time to invest in Apple computer. Apple is a company that was founded in 1976 by Steve Wozniak, Steve Jobs, and Ron Wayne in the hopes of making the PC personal again. The Apple revolution began in 1984 when Macintosh was introduced.

The multi billion-dollar corporation, Apple Inc., designs and manufactures some of today’s highest technological gizmos and gadgets. Among their best known products are the Apple and Macintosh computers, iPods, iTunes, iPhones and iPads. Apple is one of the most powerful and influential high tech companies in the world. The success of Apple Inc. stems from the innovation and visions of co-founder and entrepreneur, Steve Jobs, the excellence of the stylish, user-friendly products, and the ability to create innovative products that consumer’s desire.

Apple Inc., formerly Apple Computer, Inc., is a multinational corporation that designs, manufactures and markets mobile communication and media devices, personal computers, and portable digital music players, including a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. Its most popular hardware products are the series of Mac computers, the iPod, the iPhone, and the iPad. Its software includes the OS X for Mac computers and iOS operating systems for mobile devices, the iTunes media browser, the Safari web browser, and the iLife and iWork creativity and production suites.

Apple has a vertically integrated business model, meaning that they are involved in nearly every step of the production process for Apple products. The hardware they produce can be accompanied by a variety of Apple brand accessory components consumers may wish to use with their Apple device. The most popular Apple devices include iPod, iPhone, iPad, MacBook and AppleTV. Apple products run on their own unique operating system, which sets them apart in the industry from other personal

Apple Incorporated, formerly known as Apple Computers Incorporated, and more commonly known just as Apple, has lead the way in technology and innovation for consumer electronics with their slender storage capacities, vibrant displays, and incredible touch screen products. When they first started, their focus was more on personal computers for customers, but as the company has aged, so has their focus expanded towards this idea of consumer electronics as a whole. Seeing as they now offer popular devices including, but not limited to, computers (Mac Book), home theater (Apple TV), phones (iPhone), tablets (iPad), and media (iPod), it can clearly be

Setting the right marketing mix for the product or service means that it including all of the important bases in marketing strategy. The marketing mix is generally established as the use and requirement of the 4P’s which is describing the strategic position of a product in the marketplace. One version of the beginning of the marketing mix starts in 1948 when James Culliton said that a marketing decision should be a result of something related to a methods and he described the marketing manager as a “mixer of ingredients”.

Apple Inc. is globally renowned as one of the leading companies, especially for its specialization in the personal computers and consumer electronics industry. The company is most well-known for the iPod, a digital music player and Macintosh, a personal computer released in 1984.

* Apple has strong brands which include the iPod, iPhone, iPad, and Macintosh line of computers.

Apple Inc. is a manufacturing company that produces and markets mobile and media devices, personal computers, and portable digital music players. In addition to these devices, they also sell a variety of software, services, peripherals, networking solutions, and third-party digital content and applications that can be accessed through the devices. Some of these popular devices that are manufactured and sold by the company include Macintosh computers, iPhones, iPods, and iPads. The Macintosh computer may be the most popular device that has been created by Apple. When it was released in 1984, it became the first computer to successfully use a Graphical User Interface. This allowed users to navigate the device by selecting pictures on the screen by using the click of a mouse. The success of this creation inspired the development of modern computers. It helped to launch the use of the Graphical User Interface that most modern-day computers use today.

It was through jobs that significant and highly marketable designs came into Apple like the original iMac of 1998. iPod launched Apple into a

Apple Inc. is the most revered corporation of the USA, both in terms of brand equity and market capitalization. The company’s international competitive strategy is focused on the innovative product development, which Apple controls through its eight business segments: Portables, Desktops, iPads, iPhones, Music related products and services, peripherals and hardware (Lam et al. 2005).