ASDA communication methods

The business I have chosen for this investigation is ASDA superstore. This is a large chain of supermarkets throughout Britain which retails clothes, merchandise, food, and electronics etc. in this part of my course work I will briefly explain the aims and objectives of ASDA I will also explain the external factors which affect the aims and objectives of the business however I will first be talking about a brief history of ASDA.

In a business, there are a majority of structures that are organised in a business for their employees. An example of a business that has structured their employees is Asda, which was structured their business in a hierarchical structure.

They want to gain respect and value from their customers, so that they will become loyal to them and recommend Tesco to others as a good store which will improve their reputation and gain them more customers. So by making sure they listen and respond to all their customers’ needs there more likely to achieve this. If they did not treat their customers well and strive to meet their needs they would not have many customers, would not have a good reputation and they would there for not sell a lot and make hardly any money.

Asda’s business activities are that they sell goods and services such as clothing customer service, food, kitchen equipment etc.

ASDA is a public limited company and the second largest supermarket in the UK. ASDA founded in 1949 under the name of Associated Dairies and Farm Group. Asda offers various types of goods and service such as clothing, grocery, electronics, home furnishings and baby product (ASDA, 2014).

There were a few things that were taught at my placement in Asda and one of those things were how to approach and deal with customer enquiries. For example, we need to approach our customers with confidence and innate friendliness. When working at the floor shop customers tend to ask a lot of questions and it is Important

Almost all IT administrators understand the significant part which IT performs in business these days. But, some people in the business community don’t always know the requirement for IT involvement in day-to-day functions. What are the main functions of IT in business these days and just how would you describe these roles to a business manager who feels IT is only a support function?

Just about every business has some aspect to it that involves technology. This could be something as simple as email to something more complex like a server farm. Either way there is always an IT (Information Technology) technician involved in it somewhere making sure all of the cogs work together.

The internet offers the potential to achieve a global market success for any business. Businesses that go online increase their opportunities to reach their target market and is cost effective when compared with other forms of marketing. It creates opportunities, benefits and challenges for a business but in the long run is worth it for the added publicity and hopefully profits. Going online has benefited many organisations including Tesco PLC. I will be using Tesco as my example of the benefits, opportunities and challenges for a business by using the internet. Tesco has operated on the Internet since 1994 and started an online shopping service named 'Tesco Direct' in 1997 which

If the customers do their shopping online from this they can save the travel cost and less time; if customers go to the shop, they have to look around for the product they want to buy but online it’s just one click of a button. If they look at the ASOS website it's very straightforward and eye catching for the customer who doesn't know who to use a computer would easily be able to use the website for their shopping. If still the customer can't find the things they are looking for they can find that by writing in the search engine:

After researching news releases about the company, it has been determined that the company uses a backward vertical integration system. The company has close relations with their suppliers. Consequently, partaking in a close relationship with the buyers permits the company to create a store brand product that is close to or beats the name brand product. However, the company only offers one name brand product. Moreover, most of the store consists of the Aldi name brand products which conversely, follows the steps of many grocery chain retailers who also carry their

Online commerce today is much more competitive than 5 years ago, everyday thousands of new online businesses emerge, however ASOS has managed to keep up with competitive market force by constantly investing in business by improving services and communication and by expanding trade boards, product range and delivery options.

Executive Summary - 3 - 1.0 Introduction - 3 - 2.0 External Analysis: PESTEL Framework - 6 - 3.0 Industry Analysis: Porter’s Five Forces - 9 - 4.0 Internal Analysis - 11 - 4.1 SWOT analysis - 11 - 4.2 Value chain analysis - 12 - 4.3 Resource & Competencies - 14 - 5.0 Vision, Mission, Objectives & Measures - 15 - 5.1 Vision - 15 - 5.2 Mission - 15 - 5.3 Objectives - 15 - 6.0 Strategic Options - 16 - 6.1 Generic strategy - 17 - 6.2 Competitive strategy - 17 - 7.0 Developing Strategies - 18 - 7.1 Corporate strategy - 18 - 7.2 Business strategy - 19 - 7.3 Functional strategy - 19 - 8.0 Implementation Plan - 20 - References - 21 - Executive Summary ASDA is one of the biggest retail supermarkets in the

ASDA is the second largest supermarket chain in the UK, in terms of market share. It has operations all around the UK. It has different categories of market offering, Food & groceries is one of the dominating segments. The parent company of ASDA is globally renewed retain chain Wal-Mart. However, the report has covered the strategic analysis on ASDA food; based on their current market situation and strategies. In the previous assignment, the writer has covered internal analysis and competitive situation. The company has strong competitors in the home country, like Tesco. In this report, the writer has used different strategic tools

They are distribution channel firms that make sales to final customers and Whittaker’s has to improve and sustain a close relationship with these resellers as they have the biggest customer base amongst all with 45.3% patron’s, holding a substantial amount of power. As such, Whittaker’s can obtain better advantages such as getting prime product area shelf-displays. (KPMG, 2012)