Acai Berries Aren't That Wonderful Essay

Diet companies like Jenny Craig search for the right stars to endorse their brand. The stars need to be relatable to the women and men. Not just because of their celebrity status, but for their life struggles. That is why Valerie Bertinelli seems to be the winning edge for the company. Bertinelli has struggled with divorce, drug use and food addiction (www.abc.news.com). She has been open about this and the public, women, love her. She is the next door neighbor. After all over half of the country has struggled with divorce and the drug use is an issue that is also relatable. The public remembers Bertinelli from the TV show, “One Day at a Time”. The women purchasing the program can relate. They are around the same age and most have been through some of her issues. Bertinelli shows that a star goes through the same issues as the non stars go through.

Logos in the advertising shows that it is impossible for someone to have used the product and not benefit from it. The argument is that anyone can use this product and gain the same results. Try it for sixty days risk free.

This release explains how NutraCea, a company based out of Phoenix, Arizona that manufactures and sells health food products, was involved in a very

The acai berry is a unique fruit that mostly grows in the Amazon; this limited product is wanted

The fallacies in this ad are that this pill will not get you the results that you see these have just by strictly taking these pills as directed on the bottle. We all know that you must no matter what these ad say have proper diet and exercise in order for these pill to work there is no miracle pill that will allow you eat what you want to eat and still get the results that you see in the ad.

The product more or less receives a seal of approval without the consumer ever really knowing whether the “expert” is truly an expert at all. The professional’s actual doctorate may not even be in the medical field, but in a completely different field and unrelated all together. This is done because viewers ask fewer questions about a product or information when backed by a professional. This tactic is used to gain the trust of the viewers. Once they have the viewers’ trust in hand, Iovative Health Sciences, Inc., persuades these young female viewers to believe almost anything that they want them too. These women become inclined to believe that Hydroxycut will work for them; fast, easy, and with no hassles. This method of gaining the female consumers trust coupled with Hydroxycut ads’ other advertising fallacies for example, the airbrushed and digitally enhanced photos along with Hydroxycut’s over exaggerated or falsified statements; make their already vulnerable female audience more susceptible to their deceptions. The Federal Trade Commission (FTC), an agency created to protect America’s consumers, drew up a report called, “Weight-Loss Advertising: An Analysis of Current Trends,” which investigated weight-loss advertising. In 2001, a content analysis found that over half of all advertising for weight-loss products used fabricated, unsupported claims. In an investigation of 300 ads from

Some people believe that the company has the right to do what they want, others feel there should be regulations on these types of products. The false advertising will mislead the consumer if they are not educated. This is because the celebrity endorsing the product

Sue Jozui suggestion to the customers is to boycott these misleading advertisements that do not actualize what the products’ actual purpose will cause or do. With what Sue Jozui has said about these kinds of advertisements, companies only try to get customers hopes and interests spiked up by stating the positive, it is the job as a customer to research a product being endorsed. Whether it is by going online and searching what critics have said about the product, actually testing the product, or getting the product recommended to

There are many methods and tricks marketers, journalists, nutritionists or let’s say pseudoscientists use to impress people. The key one is their reductionist attitude; that is to ignore the placebo effect, make intervention claims by referring to observational data and even give claims by leaning on untested theories without conducting a well-controlled experiment (Goldacre, page 87); and if they do an experiment, it is not the

Have you ever read an article in a health magazine that claimed for example milk is good for you and another article that milk is bad for you? This dichotomy of conclusions made by researchers with little or no respect for the rules of scientific investigations propelled this article. The article “I fooled millions into thinking chocolate helps weight loss. Here 's how." Written by Johannes Bohannon aims at debunking the myth that all publications that tout a scientific research, done by individuals with fanciful credentials, affiliated to convincingly titled organization are gaining a reputation of being deceptive, inaccurate or just careless. Though it plays a dirty trick it certainly proves a couple of points. You can’t believe everything you read and you must take the trouble to ask relevant questions.

While health foods stores attract consumers to purchase health supplements, many manufacturers use health food stores to promote their bogus products. In March 1999, the FTC filed a complaint in federal court against the makers of Vitamin O. The company ran false ads claiming the Vitamin O supplement prevents cancer, heart, and lung disease by adding an extra oxygen supplement to the bloodstream. With no scientific evidence to prove the benefits of Vitamin O, the two companies from Washington agreed to a settlement of $375,000 for consumer compensation. The settlement prohibited the Vitamin O manufacturers from making claims that were unsupported about the Vitamin O health benefits. Testimonials and endorsements of product represented through previous experience from members of the public who used the product were also prohibited in the settlement. In conclusion, marketing agents with false science beliefs have one common goal: To sell! We as consumers must be aware and informed of unknown supplements that claims to have a great deal of impact to your life. These products are known for its testimonials by doctors and actors that make claims of using the product. Pseudoscience supplements have caused serious illnesses and even death due to consumers lack of knowledge when purchasing these products. It is strongly recommended that consumers research the companies and the product that advertise false products very carefully before purchasing a supplement that claims to

My incredibly mocking solution was developed through the devices of understatements, hyperboles, and verisimilitudes. First of all, I am gluing the mouths of people shut and starving them. In the commercial, the voiceover talks in a optimistic, enthusiastic voice, acting as if nothing is inhumane about this at all. Consequently, the solution and method of my proposed diet plan is completely understated like it’s just another diet plan to try. Secondly, exaggerations are very apparent throughout the video. For God’s sake, I created a pill made of wood and hair. Not only is that awfully disgusting, but it’s hyperbolizing the fillers we take to curb our wild appetites, such as in powder and pill form. Also, I exaggerate the fact that this could save world hunger. Obviously, it won’t; we have many events and groups dedicated to ending to world hunger, yet it still thrives in an abundance of countries. Last but not least, I use verisimilitude to create a sense of authenticity to the plan and product I am selling to the audience. Aside from the reality of this being a satire, it would result in multiple benefits, such as food for the hungry and homeless, money savings on grocery and restaurant bills, and save room in the house important items (other than food). In conclusion, the commercial for my new and trendy diet plan was

These all come from a shrub indigenous in China and Canada, called the camellia silences plant. According to WebMD they hold special antioxidants called flavonoids.

The food being advertised is extremely unhealthy and contributes to the obesity epidemic that is sweeping the nation.

Companies may also use celebrities to try to control or manipulate the consumer into buying the endorsed product. This may have a negative impact, as consumers may view the celebrities as being puppets for the company. Companies are using celebrities to influence the consumers’ behavior in a certain direction, at the same time the consumer often may perceive the celebrity to by lying when indorsing certain products. For example, many a celebrity has been photographed while enjoying a cold Pepsi much to the dismay of the marketing department for Coke that they are promoting. The celebrity is no longer perceived as genuine and may loss