Admob Challenges

Web advertising is becoming, and has become, technically an inevitable part of our life. The size and range of online advertisement is increasing dramatically. Businesses are spending more on online advertisement than before. Understanding the factors that influence online advertisement effectiveness is crucial. An internet broadcast model is what many major advertisers have been waiting for. They want to make Internet advertising more like television advertising. Actually, they want to make it better than TV advertising; they want all visuals influence of traditional broadcast with the additional value of interactivity.

Online advertising must go beyond affiliate marketing and display ads increase page views and attract a larger audience. Search engine marketing “represents nearly half the total online ad spend in the United States, with $12 billion in 2010 and projections of $24.45 billion

Many non-profits mistakenly rule out PPC (pay-per-click) marketing simply because it starts with the word “pay.” However, those who hold that opinion probably don’t know about Google’s

Two advertising methods will be implemented: Cost per Mille (CPM) and Cost per Click (CPC). In the CPM model, the advertiser agrees to pay the publisher a predetermined amount for every 1,000 ad impressions served. The average CPM value is $0.38 and a reasonable value. In the CPC model, the advertiser agrees to pay the publisher a predetermined amount for every click of the advertisement. As the company develops, it will become be able to gain a more engaging user base, making the CPC model will be more profitable. Allowing advertisements from selective advertisers, each deal is on average

The Google Ad Words program and Bing Ads are examples of pay-per-click ads. The fee charged is somewhat small, but the potential business brought to the site could outweigh the cost of the ad placement.

AdRoll is an internet-based advertising retargeting platform and it has more than 5000 advertisers spread across the world. While AdRoll's main strategy involves providing software as a service, the company has managed to get a great deal of attention as a result of its successful methods to promote products. The fact that the institution has customized techniques to serve its customers means that any firm can collaborate with it, regardless of its size or of the public it wants to address. AdRoll took online advertising to a whole new level through the sophisticated strategies that it provides.

As more users are getting into their mobile devices, responsive web design has its own future too when it comes to user experience. Additionally, responsive design is becoming more emerging into the world. Mobile users use their devices in three common ways – to search, to directly navigate to a destination website, send a link to themselves via email so they can visit it later (Savitz, 2012). This is the reason why responsive design is becoming more popular and is ascending into its trends. Responsive web design is flexible and it takes full

The end of the year approaching fast and this year (2015) has been a one in which the main focus of the website designers has been on responsive design. This is quite understandable since there has been a steady increase in the number of mobile Internet users in the past 5 years. In fact the number of mobile Internet users have exceeded those from any other platform this year (2015). This is a very important statistic for every business and web development firm. Here are a few statistics that make it all very clear:

Increase the digital advertising in the mobile. According to the Score mobile shopping in increase $396 million to 2.4 billion in 2010. Through creating new features for other iPhone devices will reduce the gap between tablet and smart phone devices. The main goal is to expand and create new features for existing customer and new customer.

There 's always been a strong discussion about whether responsive is really fit for purpose for hotels ' web and mobile presence, or whether a separate mobile-focused webapp and desktop/tablet website is better. A strong advantage of responsive sites is that the content is largely the same and managed in one place, it 's just adjusted physically to match different screen sizes or devices. This makes it easier to deal with for the hotel, and ensures a consistent image and brand projection across devices for the user and prospective customer.

With this information on hand, it is clear that making money using advertisements from mobile applications is not as challenging as it was five years ago. Every year, technology is getting more and more advanced, and there are more roads to making easy money through mobile applications.

The amount of smartphones users have nearly doubled within the past 5 years, from 35% to 70%.("2014 Marketing Statistics Infographic"). As the number of users continues to rise, advertising will continue to integrate with smartphones. Smartphones have dramatically changed the way consumers are approached by advertising companies. Before we can understand how smartphones have changed the advertising industry, we must first recognize that advertising and smartphones were not always related. By answering the following two question, it will further examine the effect of smartphones on advertising. How have smartphones impacted the advertising industry? How effective advertising on smartphones is?

Yahoo! Search Marketing is using real-time bidding (RTB) technique, with which advertising buyers bid on main slots along with Yahoo!’s search results after the user put in certain keywords for search. RTB is different from traditaional bidding methods, such as CPM (cost per mille) and CPC (cost per click). To put it simply, RTB allows advertising buyers to bid for target customers, which are selected through analyzing users’ browsing history and possible interests, and to place specific advertisement for each user. In this way, the presented advertisement becomes more relevant and precise for target customers.

Creating mobile optimized website – some few years ago Google took notice of the growing web traffic emanating from mobile devices such as tablet and smart phones. The move saw changes in the algorithms, which penalized the websites that are not mobile friendly. A responsive site will ensure the whole website content fits into the screen. The website should also be fully visible on a mobile phone and tablet browsers.

Have you asked yourself this question recently? Smart phones and other mobile devices are fast becoming the preferred method of Internet access; if you haven’t already got a mobile website, you need to get one soon.