Admob Challenges

Satisfactory Essays
AdMob: Overcoming Challenges and Reaping Results
By Andrew Branson
Jan 10, 2013
Pay per click advertising has definitely evolved together with the advancements in online marketing practices. One of the growing platforms that every PPC marketing company has its eye on is mobile and one of the rising stars in mobile advertising is AdMob which was recently incorporated to Google Adwords. This gave advertisers more options and makes AdMob a more attractive and appealing advertising platform.

Especially because recently, Google announced that the cost per click on PPC advertising is declining and the lowest advertising costs are in AdMob. Mobile SEO services have been put on the spotlight ever since the boom in Smartphones and other mobile devices and AdMob
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Developing a separate mobile site can take a lot of resources, though responsive design technology is already gaining popularity.

Because, the CPC is AdMob is relatively more affordable, it is a "safer" venue for rookie mobile advertisers to start if they are not yet willing to create a dedicated site for mobile consumption. Also, there are now a growing belief that because of the larger screen sizes of mobile devices in the market today, mobile internet surfers are now looking for the "full website" experience as opposed to the watered down mobile versions.

Net, if you're a first-timer in mobile advertising, AdMob is a viable option you or your partner PPC marketing company should look into.
The Key to AdMob Success

Different technologies, same fundamentals - this marketing principle applies to mobile SEO services. When using emerging ad platforms such as AdMob, make sure that you employ marketing fundamentals (i.e. Identifying who your target market is and selecting an app that appeals to them) to ensure that your ad will produce
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