Picpress Executive Summary

Ontela PicDeck creative approach to have cellular customers have the ability to automatically have pictures and videos directly sent to their computer. This reduces time needed and simplifying the strenuous act of doing it manually. The U.S mobile phone service industry earned 150 billion dollars in 2007 and growing. This technology has potential of playing a role in that with critiquing the marketing strategy they have approached the market with. It is essential for a better marketing strategy for Ontela to show customers so they can better understand the benefits and how to efficiently utilize it.

There are also very basic applications on Google Play Store which provide some but not all of the features I would include in my application (such as apps which can calculate fuel consumption only but require constant user input on number of miles driven and fuel added to tank etc), these are often free but can have major issues such as accuracy, level of input or effectiveness of UI which make them not practical or convenient for the use of the client. My app will be different in the fact it will combine all the features of these apps into one app with a better UI and easier input methods, it will also be free meaning it will be more attractive to people in this industry who do not have a huge budget for a non-essential piece of software such as this. It will combine the positive features of apps available on the market and the costly trip computer devices to produce a free, or cheap app which offers the most important features of the expensive devices within the price range of the client.

Co-op advertising is a promotion method that is commonly used among companies (Ghadimi, Szidarovszky, Farahani, & Khiabani, 2013). Co-op advertising should be implemented by Frito-Lay because each of the retailers understand their area market conditions better and can endorse their salty snacks more effectively (He, Krishnamoorthy, Prasad, & Sethi, 2012). Frito-Lay may use one of three methods to pay for part of the costs. These three methods include paying a fraction of the total advertising cost which is known as the participation rate, offering a fixed dollar amount per each unit sold and paying all or a part of the cost of advertising up to a certain percent of the purchases made by the retailers (Ghadimi, Szidarovszky, Farahani, & Khiabani, 2013).

Nationwide, the Food Truck industry has rocketed, with Miami being the second place city with largest food truck scene. We plan on developing application which lets users connect to to their favorite local food trucks, and have the ability to track, locate the nearest, place an order and share reviews, and pictures through their social media. We noticed there was a lack of apps with these features in the market; as of now, only one application is available on the market, which has a very limited selection of 15 of the 300+ food trucks.

App stores and Google Admob deposit in-app purchase and advertising revenues directly into the business’ Chase Bank account. This direct deposit of revenue will eliminate the need to collect receivable from either of these revenue streams. Photo payments will be processed through Stripe. Purchases will be made through our app with a portion of the money directly going to M-Pix through Stripe. Our vendors will pay us through directly per click. We will manage their accounts and collect revenues monthly as they accrue.

The digital marketing technology chosen for this report is Snapchat. Snapchat is a phone messaging App service that introduced ephemerality into messaging. Snapchat primary feature is to take pictures, videos, text and drawings and send them on to family and friends. The quick re-movement of content posted is a unique feature of Snapchat, which makes the app popular among millennium. Snapchat was launched in September 2011 and have continued to grow in popularity due to people changing how they communicate and keep in touch with one another on a daily basis. Snapchat is popular as it seen by users as a fun, humorous app. Snapchat is becoming an important technology in recent years for companies as they can see the opportunities its provide

12. When an advertiser pays a fixed amount (e.g. 70 cents) each time a Web surfer clicks on the advertiser's ad and links to the advertiser's website, this process is called a(n):

Businesses use platforms such as Twitter, Instagram, and Facebook as a modern tool to share information with their customers. Facebook offers the option for businesses to create a fan page for their company or product. Twitter allows the use of 140-character posts that users can follow, tweet, or retweet. Blogs are less commonly used, but allow businesses to write in journal type format. YouTube offers a video-library to its users with millions of viewers around the world. There are many other types of social media but most of them follow similar general communication capabilities. Utilizing these

They already do a great job by creating relative valuable content across all of their social media platforms. To take advantage of that great content and ensure it is convenient to find Pepperl+Fuchs’ new mobile app for the company as a whole would give buying centers the opportunity to receive specific product information and updates. The app would allow customers to segment themselves and take a look at their products within the product category on their own time and help them become more familiar with the products to assist them with make their buying decisions. This app will be able to send push notifications to the customers for specific information they are interested in.

It allows marketers to use software or program to purchase digital advertising. When not so long ago, such activity is done manually through request for proposal (RFP), manual negotiations, and insertion orders, today, with programmatic buying – it's all digital and

In an intensely competitive market, how to satisfy a customer’s demand and make an efficiently advertisement are very important for e-commerce and e-business.

The difficulty in making the app and experience the most obvious is that the app in appstore would rather build trust people to want.

Pay for Clicks PCP It is known as paid search, a type of digital marketing in which sponsors pay a fee each time one of their ads is clicked. From many types of research done by Google Analytics, paid search is the most clicked advertisement among other types of digital promotion. A paid search is a way of buying visits to a company’s site, and not aiming to get those visits organically. Search engine advertising is a digital marketing method and is the most widespread form of PPC. In this process, paid advertisements are commonly located to the right or above of the ‘organic’ search results. The cost for paid search depends on the competitiveness of the keyword that you are bidding on. In 2016, PPC became critical for a digital marketing tool that is still being used by many companies. This suggests that people do not mind these advertisements, especially if the products and services, which are promoted, fit the customer 's needs. Moreover, we use search engines when we look for goods and services; therefore, the results, including the ads, are very pertinent and audience-specific. Plus, Google has created an excellent method for assuring that the PPC ads meet the user’s needs. PPC is good for sponsors; they are offered alternative ways in marketing their products that had not been possible before.

Given ads with high CPC bids, but low CTR’s, the paid listings provider would acquire only a of small amount revenue. “Google weighted CPC bids by the ratio of an ad’s actual click through rate (CTR) to its statistically derived expected CTR” (Eisenmann and Herman, 2006). Google optimized its revenue with the use of this method. By 2003, Google and Overture dominated the paid listings business, owning 90% of the global market. Google and its associates also captured 55% of the internet’s search volume in contrast to Overture’s 45%, which provided very little market space for any new competitors entering the paid listings business and at a very high cost.

If you are going to sell app you will need to go for that step :