Alternative Strategies, Advantage and DisAdvantage Facebook is the world's largest social network but how can it maintain this advantage? Facebook is reliant on advertising and boast 1.2 billion daily users, however there are only so many people with Internet access and so many places the company can display ads. Facebook will need to be proactive and take risks with allocating its products, markets, resources, and technologies over an extended period of time to keep its standing as the world’s largest social network to maintain its competitive Advantage (David, David, 2017, p. 501). Strength and Opportunities (SO) strategies are aimed at improving internal strengths to take advantage of external opportunities. Facebook is the largest social media network (strength) in the world with over 1.3 billion current active users (David & David, 2017, p. 412). However, only about 50% of Facebook’s revenue comes from outside the United States (opportunity) (David & David, 2017). An offered (SO) strategy is to invest in market development. Market development involves introducing present products or services into new geographic areas (David & David, 2017, p. 138). Advantage: market development is a Focus strategy and most effective when consumers have distinctive preferences or requirements allowing for concentrate on a particular group of customers, geographic markets (David & David, 2017, p. 147). Disadvantage: market development is also known as an intensive strategy because
Social media has revolutionized the world in many different ways. Popular websites like Facebook, Twitter and Instagram are used by millions of people every day, and even the most remote place in the world have access to internet use. From contacting your friends and family to finding an old friend from high school, social media has become an essential tool of communication. People can share information, communicate ideas, interact with one another and engage in different activities by just clicking in their computer or simply opening an app on your phone. All of these benefits of social media sound really great when is used in a positive way. However, the use of social media is not perceived the same way by everyone. The question is, is social media good or bad for our society.
Facebook is one of website which facilities communication. By facebook, people become easy to communicate with their friend. Moreover, facebook can be accessed for all ages. For example, using facebook becomes a lifestyle for teenagers. Almost everyday they access their facebook account to chat with their friends or just to update their status. If they don’t have facebook, their other friends will say you are old-fashion people. Facebook also has advantages and disavantages. In this article, let’s try to disscuss the disavantages of using facebook. Some disavantages that we can mention here : making weak eyesight, wasting time and money, cyber crime and conflict rising.
Facebook Inc. is one of the most successful online social media companies in the USA which established in 2004. There are many factors lead the huge success. Currently, more than ten billion active users in the world. The average users per month is 1.8 billion in 2016, but the number is continuously increasing. According to the research, the growth rate of Facebook users is 17% per year. As increasing number of users engage in the Facebook, the market expectation is very bright and it exceeded $500 billion in market value in 2017. Meanwhile, Facebook focus on developing new hardware which can also earn high profits, such as unmanned plane, artificially intelligence.
In August 6, 1991 Tim Berners Lee launched the first-ever World Wide Web site online (Inventor of World Wide Web Receives ACM A.M. Turing Award. April 4, 2017). Which had two main functions in which we’re to how to access another individuals file or document and to learn how to set up a personal server. Moreover, after 1991 technology has had technological advancements and improvements. The creation of Web 2.0 (Wikis, Blogs & Web 2.0 technology, 2008) allowed anyone to establish, create and share online information or express a certain opinion without any required usage of skill. Social Media in the twenty first century is the main platform for communication and staying updated with the latest pieces of information, such as academic articles, journals, books and much more. The purpose of this review is to understand the advantages and disadvantages of social media in politics and to explain how politics can be promoted in a stable situation and how politics can be manipulated by social media. The definition of social media is the sharing, creating and exchanging of different ideas, like Facebook, Twitter, YouTube, LinkedIn, Blog groups and many other virtual communities or networks (Social Media Overview). Social media has become a main platform by politicians to let individuals join or participate in political engagement. (Kim & Chen, 2016) discussed that a new political participation established in digital media in which is called online participation, in which an
Facebook is the utmost popular social interacting site of all time. Within six years, Facebook has experienced affected growth—it has about touched more than a billion users and is still growing quickly.
Social networking software could be considered to be a boon to the internet as it is a tool that effectively helps in increasing the traffic to a site. There are many types of social networking software available on the net, and the choice of the best software for your site depends solely on your needs on your site.
The Internet is an ever-changing, ever-growing, world that gives us access to information in a matter of seconds. We can read news article, get an education, and even communicate with friends that are in a different country. One of the applications that makes communication possible is Facebook. This website was formed in 2004 as a way for Harvard students to have an easier way of connecting with one another (Baltar & Brunet, 2012, p. 64). Fast-forward to present 2017, and Facebook is now the most visited online social networking site (Ramsaran-Fowdar & Fowdar, 2013, p. 74) with more than 500 million users (Baltar & Brunet, 2012, p. 64-65). Facebook is not just home to many users, but also to many businesses as well. It has been discovered that non-profit organizations use this online application, much more than for-profit organizations, as a way to communicate with their followers (Cho, Schweickart, & Haase, 2014, p. 565). This social media platform is one that allows users to engage with organizations by means of likes, shares, and comments (Cho, Schweickart, & Haase, 2014, p. 565). Just like any other activity, there are pros and cons to consider when using Facebook. Is Facebook worth the risk for non-profit organizations?
It expands market research, delivers communications, implements marketing campaigns and directs interested people to specific web sites.
Even though media can be beneficial in many ways, there are also disadvantages of using media as well. One major downside of using media is the lack of personal privacy. We live in a world where everything a shared online and people are constantly having their accounts hacked and having all their personal information put out online for everyone to see. This problem has especially been targeted towards celebrities who have a large amount of followers online. Adding onto that, more and more people are started to follow the trends that they see online. Studies have shown that people who use social media apps immediately compare their lives to the things they see online. This can be a problem with small children, many TV channels and social media apps are highly inappropriate for children which can cause injuries if not supervised by parents. Media can also lead to individualism. People spend too much time on the internet and watching television. As a result, socialization with friends, family and neighbors is affected. This can also effect a person health, eye sight can be severely damaged from staring at a computer or TV screen for long periods of time. Hearing can also be damaged if devises which include headphones are used for long
Expands market research, implements marketing campaigns, delivers communications and directs interested people to specific web sites.
Discovering social media is the developing step of humans because it brings the huge benefits for the human. If there were not social media, people would not connect with their friends or relatives on Facebook, share the lovely pictures and the good articles on Instagram, watch the interesting movies on YouTube, or purchase items online. With the development of social media, it brings many benefits for people such as chatting with their friends and relatives through Facebook, Tango, and Skype, learning about the various cultures of all countries in the world, finding a job online, and more. Through just a simple click, everyone can know everything in the world, and this proves that social media has a huge impact on people’s lives, especially the teenagers and children. Really, social media plays the important role in current society because it brings many advantages for humans. Everything always has two sides with positive and negative, so in addition to positive aspects, social media also has negative aspects. Thus, if people overuse social media, it will cause negative effects on their lives, and the young people are affected the most by social media because they use it every day in their lives. Although some people think that social media is good for children, some others think it is not good. Therefore, there are several perspectives about using social media for teenagers and children.
Social media has been improving the last couple of years, it is a way to keep in contact with people, post pictures, and meet new people. There are many different aspects to social media that make it beneficial but on the flip side it has so many negative factors as well. People are way too vocal with social media and post many pictures, videos and statuses that they should not, people hide behind a computer screen so that they can be nasty to others without the confrontation. This factors in a lot with all of the racial slurs and offensive language directed to the black community. Social media has caused multiple mental health issues and has lead multiple individuals to committing suicide. In todays society social media is unpredictable and you never know what someone will post and how it can be very offensive and hurtful to others. There are so many disadvantages of social media and they effect our lives on a day -to -day basis.
According to Heath (2013) “Public relations is the art of stealthy communication tactics whereby messages penetrate awareness so that marketing teams can manipulate consumer opinions and politicians can propagandize citizens” (p. 722). Below you will fine four public relations tools that help public relation professionals daily.
An advantage of social media is open communication. The ability to share photos and videos on social media gives you the privilege to stay in touch with almost anyone no matter the distance. However, too much of social media can lead to a fear of missing out (FOMO) which can cause anxiety in some people. “There is a ‘desire to stay continually connected with what others are doing,’ so the person suffering from the anxiety continues to be tethered
Facebook is the most popular social networking with over one billion users globally. It provides a platform through which people can get to express themselves and connect with their, family and friends as well as meet new people. Through Facebook people can find and stay in touch with their lost friends and family members. Apart from being free, Facebook is one of the leading mediums of communication (Ellison et al. 1147). It allows its users to send messages, upload photos and videos and, even start a video call without charging them anything.