Facebook Case Analysis

Facebook is one of the top social media platforms with more than 1.23 billion active users worldwide. 62% of the 1.23 billion users log in on a daily basis making it the best medium to reach for new customers. Today, businesses both big and small use Facebook as an advertising source to help their brand expand.

Initially, Mark Zuckersburg , Dustin , Chris and Eduardo launched Facebook in Harvard in 2004 started with Facebook Wall. Facebook started with 1 million users from the Harvard , Yale , Stanford and Columbia university campus and then they concentrated to more university campus to growth for the company. The company then over the years have evolved design layout of Facebook and making more and more easy to use by concentrating overseas and local users and now they have 86% of total users are outside the USA and Canada. The company have launched Facebook video , Platform launches , Video calling , Facebook Search, Messenger , acquisition of Instagram and atlas and Whatsapp and Oculus and Facebook paper , trending in Facebook and many more. The key strategy of Facebook in past was to expand the social network and innovate new technology to make it more effective so that users can share and connect with people through Facebook. Also Facebook is concentrating in innovation starting with oculus - the virtual Reality. The increasing amount of data created by users and to maintain the data and finding the data patterns from the data is among the biggest challenges the company is facing. To provide the security to each account and help users to maintain their privacy is also a big challenges in today's world. Currently Facebook is on the top list of Social network services and they

According to Marketline.com, Facebook Incorporated is one of the social networking which enables users to share their pictures, videos, activities and opinions. The company’s reach is a non-replicable competitive advantage that can be explored to the advertisers’ curiousness. However, significant competition may impact its user base and level of user engagement, making it less attractive to developers and marketers, so the bad thing will affect its revenue and results of operations. From there we can tell the strengths, weaknesses, opportunities and threats of Facebook’s company.

Facebook remains to be one of the most innovative social media network available. It first solely functioned as a messaging network for people around the globe, but now it has penetrated the digital marketing field and even solved various crime cases. It

Facebook is one of many social network or social networking sites that exist in the web universe. If you have previously known my space or friendster then facebook is not much different like the second social network. Facebook was firsh present in February 2004 with mark zuckerberg as its founder. In the early days of its establishment, Facebook is only intended for Harvard University Students. New in the year 2005 Facebook open membership for school children. A year later, exactly. In 2006 Faceboo opens a universal membership alias anyone. From any hemisphere, people can join Facebook.

First is the advertising. According to the case, we know that the major revenue of Facebook is advertising, which took up 98 percent in 2009, 95 percent in 2010 and 85 percent in 2011. Facebook uses all information uploaded by users to become the property of the firm. By analyzing database, Facebook provides advertisers target customized services and products based on users’ preferences and connections. In its view, the advertising which based on social

Facebook has a high valuation of $75-100 billion which is difficult to justify. After the first quarter, the company failed to produce financials which caused stock prices to plummet. This is not good in terms of attracting new investors. In addition, customers often complain of bugs and problems when interacting online

To figure out the future of Facebook we need to dive into the past Internet, the fast growth and even faster decline of earlier social networks like Myspace can show us what we should be looking for. It was only May of 2009 when Facebook surpassed Myspace with nearly 70 million users, a number dwarfed by current “populations”, but was newsworthy at the time. Every social network needs one thing, to be cool. The glitches or unused features can be overlooked, but if something’s cool it will gain a huge following. This reason was responsible for Myspace’s success and directly related to its demise.

Social networking sites have revolutionised communication, and are now one of the main sources of communication used today. Facebook was created in 2004 by Harvard student Mark Zuckerburg, and is estimated to have over 175 million members (Hovi, Pitkanen, Tuunainen, 2009).

The growth of the revenues directly depends on the growth of users. I believe this leaves the business very vulnerable and dependent on continuous growth of users, which will eventually be only marginally, as the social network already attracted so many users. The low barriers to entry is a direct threat to Facebook as expressed in paper #1. There are multiple new entries and advertising budgets are distributed over a broader social media platform to maximize their profitability. Ideally, investors would like to see multiple revenue streams. Facebook should explore new sources of revenue starting with monetizing some of core product lines. This report has proposed a suggestion on the resources that could be used.

Humans are social creatures and so are employees working in any organization and their behaviour towards social networking sites. Past research results shows that such sites have positive impact while many conclude just the opposite. Social media sites like Facebook, skype, myspace and various other have become their basic needs, which does violates maslows hierarchy model of needs. Social media links down to two friends in 1970’s who invented bulletin board system for connecting and sharing important information regarding meetings. They would have never thought of their invention which would be adversely affecting

Facebook, founded in 2004 by Mark Zuckerberg, started off as an educational website for high schools and colleges and is now an app and one of the most popular forms of social media. Facebook is free to join and with millions of users, Facebook earns its wealth by advertisement. Advertisement is a huge form of communication because it is trying to get people to become familiar with their product. Yahoo and Google also want to buy Facebook because of how many users there are, “Yahoo and Google are among

In recent years, Facebook has been growing constantly in almost every country of the world. It became one of the most successful companies with “more than two billion users (Mozur et al, 2017)” .

In this paper, I will synthesize 3 articles that I got from Indonesia, Thailand and Turkey. 3 of them are talking about Facebook used as Blended Learning tools. They have their own purposes but still having the save theme. The respondents in their studies are university students. Students are giving their opinion regarding Blended Learning and Facebook. Turkish IT students preferred direct online environment instead, since they think Facebook is for communication. Indonesian English students think that using Facebook as Blended Learning is as good as face-to-face Blended Learning. Facebook is improving Thailand’s English writing skill, makes Facebook is a suitable tool for Blended Learning.

44,795 villages were in Rajasthan where Facebook tried to penetrate the city. Facebook opened Internet locations so people could receive digital education. It also worked in getting the word out on what the Internet was, but Facebook was still stuck with the stigma of the people not being able to afford to stay connected.