Advantages And Disadvantages Of Social Media

The definition of social media Wigmore provided is that the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration. (2014) Social networks have evolved into online communities. They can be based around all sorts of thing like friendship or common interests, which allows file sharing, blogging and often-incorporate content from all sorts of other

Social media is the social interaction among people in which they create, share or exchange information and ideas in virtual communities and networks. Social Media is also referred to mobile and web-based applications that allow organisations and individuals to create, engage and share new user-generated or existing contents in digital environments through multi-way communications.

In my general view of public relations is the management of complex interactions between an organisation and it’s publics or stakeholders. To me, this definition encompasses many different things. Through my three week’s experience working in Bridges PR & Events, I’ve learned that a public relations practitioner wears multiple hats. Writing press releases, constantly keeping in contact with the

Public relations (PR) is essentially the practice of managing the flow of information that goes on between the people and a particular organization. Public relations in some situations provides organization or individual trying to gain exposure to people involving topics of public interests, issues and news items that do not require direct payment. The main purpose and aim of public relations done by a company or an organization mostly is to persuade the public, investors, partners, and other stakeholders to maintain a proper image and goodwill about it.. Some of the frequent and common activities that come under Public Relations are speaking at conferences, industry awards functions, press confrences, and employee communication.

First of all, I would like tell you what is social media. Social media is the social interaction among people in which they create, share or exchange information and ideas in virtual communities and networks. Andreas Kaplan and Michael Haenlein define social media as a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0 and that allow the creation and exchange of user-generated content. Think of regular media

It is difficult to put an exact time on when social media was created, but it has been around in some form since 1991. 1991 is when the world-wide web was created to provide an enhanced network communication platform. The development of higher speed internet services, and what is referred to as web 2.0, opened the door for many more possibilities and features for social media. The creation of Myspace in 2003, and Facebook in 2004 shifted social media from a basic platform to connect, to an interactive two-way platform, allowing constant interactions.(Dijck, 2013) This was the beginning of growth for social media. Facebook started out as an interactive network for college students across the country to connect, it assisted college students in creating a platform to meet other students and develop relationships across campuses nationwide. This success caused Facebook to eliminate the exclusive college student membership and be completely public access membership based. Businesses could see this success and began brainstorming ways to get involved in it. Thus, began the social media evolution as we know it today. Even though social media sites make negative communication easier, it allows small businesses to reach many more consumers than ever before, share positive stories, and will help to increase revenues.

The use of social media has a very wide variety of advantages and disadvantages for companies. In essence it’s an extremely cheap way to reach consumers, and help them develop a brand perception. Companies can use it to hit a wide audience, and show them about a new product, or deal going on. They can also use social media to develop conversations with their consumers. This can positively shape thoughts and ideas about the brand. Also companies can use analytic services figure out the demographics of who is interested in their

The word social media can be defined in many ways, social media are the platforms that enable the interactive website by engaging users to participate in, commenting on, and creating content as means of communicating with their social chart. Social media can also be defined as something that stands in between two things or people and facilitates interaction between them. For example computer, television, radio, mobile phones and etc. Kaplan and Heinlein (2010:61)

Public Relations is a type of communication strategy that is carried out by an agency for its client forming a goodwill in front of the public as well as its competitors. Its main

Public relations (PR) is essentially is a way of managing the flow of information that goes on between the people and a particular company. Public relations sometimes also includes an organization or individual trying to gain exposure to people involving topics of public interests, issues and news items that do not require direct payment. The main purpose and aim of public relations done by a company or an organization mostly is to persuade the public, investors, partners, employees, and other stakeholders to maintain a proper image and goodwill about it.. Some of the frequent and common activities that come under Public Relations are speaking at conferences, winning industry awards,

Social media are applications and websites that enable users create, collaborate and share in social networking, for example, Facebook, which allows people to share their own stuff or share other people’s content. Facebook can also be used communication, marketing and networking.

Public Relations “consists of activities that influence public opinion and create goodwill for the organization” (Marketing Seminar MKT5540: 2003). Simply put this usually involves any type of public message such as

To discuss the significance of Public Relations and understand the all-encompassing impact PR has on our daily lives, one must first learn the meaning and the history surrounding the field. The term Public Relations and the commonly held notion surrounding this area of communication manifested themselves in the twentieth century. Today the field of Public Relations is concerned with managing the public image of commercial businesses and corporations, high-profile people such as celebrities and public figures, and non-profit organizations. As defined by General Electric’s head of communications Mike Mare “Public relations involves professions working in public message shaping for the functions of communication, community relations, crisis

The importance of Public Relations practice is underscored by the indispensability of communication in any human setup. However, in spite of this importance in our side of the world Public Relation practice has suffered certain abuses by those who profess to practice it as well as those who are supposed to benefit from its practice. While management seems not to appreciate the importance and its relevance, the numerous publics do not appear to understand it and the practitioners themselves have for most part been woefully incapable of explaining to both management and the various publics what the practice entails. In short the Public Relations profession, its aims and objectives, guiding principles have largely not been understood and appreciated by the public.

As the name of the discipline implies, public relations is how an organization builds beneficial relationships with its key stakeholders. With effective communication as the practices’ primary tool, modern day organizations have taken advantage of proficient practitioners to boost exposure of their company and its message across to international audiences.