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Advantages And Disadvantages Of E-Cigarettes

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5. E-cigarette Manufacturers:-
The manufacturers of e-cigarettes, encompassing traditional tobacco companies and e-cigarette entrepreneurs, naturally want to increase revenue and attract new consumes, including, critics would say, non-smokers and even young people. And the fewer laws and rules there are, of course, the more scope is granted to the manufacturers marketing and advertising activities. E-Cig is treated differently from conventional combustible cigarettes, and thus e-cigarettes are not going to be regulated as heavily and extensively as conventional cigarettes. For example, advertising of e-cigarettes is not banned, and neither is Internet sales or flavored products. Accordingly, there should be more investment, development, production, and marketing of the product.
Obviously, there is criticism of the product – even if it is mostly, it appears, legal. Yet e-cigarette manufacturers and other proponents of e-cigarettes counter such criticism by saying their product is safe and a better alternative to “real” cigarettes because there is no tobacco or combustion or smoke involved. E-cigarettes also represent a very lucrative business opportunity for the established tobacco companies as well as …show more content…

If more heavily e-cigarettes are regulated and taxed by the government the more difficult it will be for the smaller new e-cigarette companies, such as V2Cigs, to enter the market and be successful since the larger tobacco companies are so well established, possess substantial market share, and have more marketing capability, as well as lobbying and political “clout” with legislators and regulators. Conversely, the less the government interferes in the e-cigarette market, the greater the possibility of the smaller companies gaining and expanding their market share, thereby enhancing competition, lowering prices, and attracting even more users to the

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