Advantages And Disadvantages Of Social Networking Marketing

Social media is not new. Facebook has been around since 2004, YouTube since 2005, and Twitter in 2006. What is new is how social media sites like Facebook, YouTube and Twitter are affecting the way businesses market their products and services. Never before in our history have consumers been able to communicate so effortlessly with each other and with the businesses they frequent. Never before have businesses been able to interact and react to customer feedback so quickly and efficiently. However, just because businesses have the ability to use social media for their marketing and advertising efforts, does not necessarily mean they should. This paper intends to

This paper entails the influence that social media has become an important aspect in our lives to such a point that is inedible not to be connected. Explaining the concepts as to why we use social media on both business and personal matter or both combined. Communication has gone severely digital and has increase business marketing to an extreme profitable level. The efficiency of data collection and cloud computing through social media providing business/companies with an upper hand advantage for marketing strategies. The opportunity for conveniency of digital application connections for each and every individual on the internet and to have the option as to what kind of information you want to receive. Whereas detailing the usage from an advantage

Ladies and gentlemen, every beginning will be an ending. We have come to the conclusion. As we have seen, social networking can give benefits to our business. Among benefits that can social networking contribute to our business is by build up your online reputation and your brand. Apart from it is social networking give as much as you take which mean that you can promote your product and publish it at Facebook or Twitter for example and attract customer attention to buy your product. Last but not least, remember that there are a lot of advantages of social networking that can generate your profit and reduce cost at the same time.

Every social network have their own functionality or tools that allows a business to promote its identity and services. We need to understand that the development of the social media was primarily targeted to the casual internet users who are very much inclined in today’s technology and services such as creating information, content and other types of media such as text, photos and videos. As day goes by, developers are very much keen to enhance the experience of the social media, they were able to apply on how can a businesses to take advantage of the tools and functionality of a social media to the potential

Social Media today is present everywhere and Brand pages on sites like Facebook, Google+, YouTube and Twitter have gotten popular around the world. Concept of marketing has changed with the customer engagement on these platforms.

Successful social media sites are effective for sharing information, for project collaboration, and for communication. One of the advantages of social media is that there is a direct interaction with their followers, from a marketing point of view, this is an ideal situation. Marketers have their target audience’s attention. All they need to do is to deliver their message. Whether one’s goal is to share information, develop a network community for feedback or for promoting a project or idea, social media can be a powerful

Social networks have become a essential part of many of our lives. We don’t even notice this but, as soon as we open our desktops or laptops, we automatically open our favorite social network just to see if there are any updates or if we have received anything different then from the last time it was checked. Businesses have noticed the significance of social networks in everyone’s daily life, and because of this knowledge, they have started using different techniques to promote their products. There are ways that customers can now tell companies what they want exactly and with this information they can change products if needed. There are numerous customized applications being made on the social media, with the purpose is to promote the product or their brand. They are shifting more towards social marketing since is more cost effective and there is a bigger audience for

Because of the development of Internet and social media technologies, there is a new war about business on the global scale, reduce the cost of operations, create effciencies, get more customers and create a new way of business transactions (Clemons, 2009). Nowadays, there are different kinds of electronic forms of business: E-marketing, e-commerce, e-payment, e-shopping and even e-contact are the most regular thing in the global businesses. The main idea of E-commerce and E-business has also provided firms the new ways to compete and develop their business practices, so they could provide products and services and new innovations efficiently to attract more customers and get a better market value. With the help of social network

Provide specific examples of products that lend themselves more to social networks as compared to search engine advertising.

Now, the usage of social networking is one of the trends. According to trendwatching.com, there are 2.4 billion internet subscribers around the world. Hence, we think that internet has been taken over the chambers of connection. In the usage of smart gadgets such as smart phones, tablet PC, laptop and so on, the first thing upon switching on the gadget is to get connected to the internet connection. According to the research in business magazines, it shows most of the restaurant provide Facebook fans page or a website or even both of them. Thus, we think that e-commerce is being used widely.

The three keys to successful marketing are identifying, targeting, and connecting with the right audience. In today’s technological world, having a presence on social media is essential to marketing success. According to studies, more than half of the population of the United States has a profile on at least one social networking site. Marketers who do not take advantage of social media are missing out on a crucial opportunity to connect with customers, and those who do are ahead of the curve.

The marketing industry is an elaborate network that links companies to their consumers, primarily through written communication. The main objective of marketing is to identify trends and patterns in consumer behavior, and utilize the data to influence consumers to purchase more goods. From a macroenviroment standpoint, the general conditions of a market are heavily dependent on global environmental factors. The most significant factor that influences the markets today is technological advancements. Since the release of Facebook, Linked-in, Twitter, and Myspace in the early 2000s, the number of people using social media has increased to over sixty-five percent. The ever-growing dependency on social media platforms, has given marketers the tremendous opportunity to further market potential consumers. Social media marketing is a specific form of marketing that focuses on producing ad content that social media users will post on their own networks. This particular marketing technique is effective because ads and content are created, based on what personal information users post on social media. Firms and organizations that advertise their brands on social media are more likely to increase their customer base and annual revenue. By doing so, companies are able to increase exposure of their brand and widen previous hidden, customer bases. As a marketer, the fine line between right and wrong is often blurred. The amount and

Social media is today widely integrated into dynamic computing and servicer architecture. In fact, social media can do so much more today than some years ago. With Twitter or Facebook it is possible to use networking and information sharing techniques to build high quality links and increase PR of a target site. In fact, social media marketing integration is so ingrained into the 21st century system it has become part of the entire cultural process in fact, as some authors state, it is part of the market creation process. Social media is a relatively new term that includes web and mobile based technologies that allow communication to be more of an interactive dialog between individuals, communities, and organizations. It is a way that technology is used to enhance communications and enable different sorts of cultures and groups to interact.

The study found that social networks are playing pivotal role in connecting peopleand reducing the barriers of time, resources and space for business meetings, learning andsharing information. It also come out that the use of social networking is good for all but on theother hand when it looses the control it may prove perilous. Some of important suggestions/tipshave been prepared based on review of literature and authors own experience, these tips willhelp the users of social network to avoid the risk involved on these networks.

With social networks, companies can develop direct interaction with their customers and above all they can create online word of mouth with the tools providing by social networks.