How Social Media Can Benefit Your Business

Networking can help you gain new clients, give you new insights, discover new business connections and opportunities.

The advantages of having a business network are 3; Private information, access to various skill sets, and Power.

Write compelling and unique content. Cover all essential information your customers may want to know about your business.

* More frequent face to face communication , written / electronic communication- lower operation costs.

Another positive aspect, that business and government sectors are using the internet communication service. This service have allowed business to work and invest via internet networking .For instance, currently many business companies are sold or advertise their products using networking technology to contact their costumers or other commercial sectors . This is because of the consideration that the time and the cost could be less . In fact the communication network is the main factor of any successful business in today world market . According to ONS: The internet purchases by businesses rose 64.6 per cent, from £37.9 billion in 2003 to £62.4 billion in 2004.(the office for National Statistics ).

Eg: The internet usage for accessing the ecommerce websites is major business now days. Because the sites offer list of all the products available, then the customer can select it and pay for the product online and the product will be delivered shortly. So that the user can access the website any time anywhere when required.

It can also be a great way to set up a meeting that you might need to schedule, and arrange at what time and at what date you need to get the meeting set up. You will be able to contact the person or people you are trying to have a meeting with. Whether it be a family meeting, a business meeting, or even a parent/teacher meeting. “Professionals can find mutual friends and possible clients, employers, or business partners.” Social media can help you on research, send ideas to those who are not in your region. Businessmen that need to contact and go to meetings that are across the country need social media to help them with the company.

Industry events-Taking part in industry events is a great way of networking as it is a medium to collaborate with large number of people as well as other business groups.

Telecommunications greatly increases as well as expanding resources to all types of customer. Businesses should therefore, have a greater telecommunications network to allow them to expand their businesses. With internet and computer, businesses are in a position to allocate their resources efficiently.

Exposure – Social networking builds your reputation by establishing your expertise in whatever area you are specialised in. You become widely known for your knowledge which makes you and your business a reliable brand. People come to you because of your reliability and credibility. All this is achieved at zero advertising costs. For example if you are a beauty and skin expert and have a cosmetic business then you can answer questions in a skin forum and create a name for yourself among the members, which would further build your reputation and boost your sales.

Does the availability and use of social media on the Internet really provide businesses with new and different useful information? If so, how? If not, why not?

Many businesses are using social networking to see what consumers are saying about products and what will likely be purchased by people. Companies such as Pizza Hut, Papa John’s and Sears are using networking sites. Someone can become a fan of Papa John’s on Facebook.com or follow them on Twitter.com and receive discounts on pizza. Pizza Hut has a blog on Twitter for people to make comments and access codes for discounts; there is also a link for the Pizza Hut main site.

Identify the best key customers and then target them with further offerings. Not only has this but also helps in making quality service by the CRM team.

Computer networking was invented to make the computers communicate with each other. Communication between computers is faster and easier than any other mode of communication. In addition to providing faster communication, computer networking empowered the computer users to to access remote programs and databases. Apart from these plus points, there are several other benefits of computer networks. Computer networking reduces the business process expenditure by making hardware and software resources remotely accessible and by downsizing to microcomputer-based networks instead of using mainframes. Accumulating data from multiple resources has become effortless process, which also ensures the reliability of the information.

Many of the potential benefits are marketing related, like strengthened brand positioning and preference, increased traffic and consumer loyalty. Other benefits are that it gives customers and employees an easy way of contributing, along with new and strong partnerships.