Advantages Of Absa Business Banking

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Absa Business Banking Strategy
Absa Business Bank wants to become the dominant bank in trade-type business through focused sector customer propositions, while preserving and maintaining our strongholds.
We live in a VUCA (Volatility, Uncertainty, Complexity, and Ambiguity) world and our strategy is to grow our business
Our main focus or strategy is to concentrate in the following sectors:
• To become dominate in the Retail & Wholesale sector
• To preserve Public Sector and Agriculture
• Develop Low touch Omni-channel for small business customers through: - Sky Branch, Business Banking App, Digital self -service and Start-up customer value proposition.
• Explore Renewable energy customer value propositions and Partnerships to deliver ecosystems.
By focussing on the strategy the outcome
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In order to achieve this strategy, I need to know myself, my strengths and weaknesses.
How will I be going to do this?
Interact and collaborate with others in the TEAM (Together Everybody Achieves More). Together we can fulfil the Absa Business Banking strategy.
• Review and prioritise lending deals with the Banker. Failing to discuss the deal with the Banker can result in the team being on productive.
• Manage and drive the deal forum process. Make sure you have a good business proposal and have all the facts on the table not to waist the others people time around the table.
• Evaluate the customer information and deal risk. Work according the Credit policy and do a SWOT analyst of the client background and the market it trades in.
• Motivate Credit Case/ Sale for first time approval. Prepare a good case to Credit and motivate your request with good recommendation
• Engage credit value chain on submitted deals for approval/finalisation.
• Ensure timeous customer reviews. This is the best way to increase your cross selling and possible opportunities to extent the clients

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