Absa Business Banking Strategy
Absa Business Bank wants to become the dominant bank in trade-type business through focused sector customer propositions, while preserving and maintaining our strongholds.
We live in a VUCA (Volatility, Uncertainty, Complexity, and Ambiguity) world and our strategy is to grow our business
Our main focus or strategy is to concentrate in the following sectors:
• To become dominate in the Retail & Wholesale sector
• To preserve Public Sector and Agriculture
• Develop Low touch Omni-channel for small business customers through: - Sky Branch, Business Banking App, Digital self -service and Start-up customer value proposition.
• Explore Renewable energy customer value propositions and Partnerships to deliver ecosystems.
By focussing on the strategy the outcome
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In order to achieve this strategy, I need to know myself, my strengths and weaknesses.
How will I be going to do this?
Interact and collaborate with others in the TEAM (Together Everybody Achieves More). Together we can fulfil the Absa Business Banking strategy.
• Review and prioritise lending deals with the Banker. Failing to discuss the deal with the Banker can result in the team being on productive.
• Manage and drive the deal forum process. Make sure you have a good business proposal and have all the facts on the table not to waist the others people time around the table.
• Evaluate the customer information and deal risk. Work according the Credit policy and do a SWOT analyst of the client background and the market it trades in.
• Motivate Credit Case/ Sale for first time approval. Prepare a good case to Credit and motivate your request with good recommendation
• Engage credit value chain on submitted deals for approval/finalisation.
• Ensure timeous customer reviews. This is the best way to increase your cross selling and possible opportunities to extent the clients
Recommendation – To improve revenues and margins, the company will have to increase the revenue contribution of every product category. I recommend that the company go into its customer requirements and see if it can cross sell product items, so that it can get more revenue from each customer. This will ensure that the company is able to offer competitive prices to customers and grow its business using its existing customers.
When operations are overwhelmed by waves of new business, remember that a positive customer experience is at the heart of every healthy venture. Invest resources–capital, people, technology, training, etc.–to be sure you deliver on your promises. You can manage risk and preserve flexibility by hiring temporary staff or outside partners to help with delivery. Most importantly, ensure that an accurate customer feedback loop is in place, so that you can understand the value customers are receiving.
4. Establish the business framework: After rapport has been established, the team should be able to draw an agreement where all parties reach consensus, then outline the alliance in general
Increase the frequency of purchases by your customers. No matter how poor your current product or service, you must have some customers or clients. One key strategic dimension that you should be thinking about is how to augment and reposition your product in order to sell more to this group.
I have devised several strategies, which I am happy to say have worked so well for us. Besides the referrals, I have invested a lot of capital on internet marketing. I contracted a local web development company to develop a website for the business and help us come up with successful branding concepts and campaigns. We placed a lot of emphasis strategic content, SEO, display advertising and video marketing, social media marketing and email marketing. Through concerted efforts, the website was up and running and orders began flying.
Several strategies might be needed and usage of different media, such as TV, internet and word of mouth. Public relations and how your business is perceived by the customers and the market in general, can also play a part in proper promotional activities, which are successful.
Advise clients to raise questions to the lender, request any changes to the loan and arrange walkthroughs earlier in the process and before the CD is issued where possible; and
• Meet with my (manager, team mate, sales trainer, etc.) e as quickly as possible to learn and build our team approach
Concentrate on their current clients, broaden and deepen their relationship with them, while maintaining current offerings
• use strategies for promoting collaborative decision making and problem solving, facilitating team building, and developing consensus.
2. Methodology (max. 150 words). 25% of credit. Explain in more detail exactly what methods
1. Use marketing channels to contact customers such real estate brokers, newspaper, WWW, magazines, billboards (W1 O4)
|yourself what these people would say your strengths are. Remember, though, that your answers won 't |
Develop Others: Following the previous point, once we have a game plan, you let me take on the discussion with our counterparty. You follow up on the case with me but leave me with full accountability which I value a lot. By guiding me in this way I manage to look and see beyond direct responsibilities and learn more.
By getting feedback and suggestion from the customer organization should work on their strengths and weakness. Its also important to get the target customers.