Advertising Influence Advertising

Magazines are popular in the United States; they can be found in stores, offices, and houses. They are popular for advertising. Television, news, radio, billboards and online websites are just a few forms of media that companies use to advertise their products or services. Companies use advertisements to influence the consumer to either buy or use their products and services. Advertisements are used to manipulate consumers in many ways.

Every day, companies present the people with advertisements everywhere they go. Advertisements have become very prevalent in today’s society nowadays focusing in on a negative connotation. Advertisement has become an effective way for producers to display their new products. In present day, they come in forms of billboards, flyers, e-mails, and even text messages. It is widely known that companies create advertisements to persuade people to buy specific products or goods; however, it is not widely known that advertisements can make a negative impact on today’s society. The companies manipulate people’s mind and emotions, swaying people by new promotions and therefore generating a strong desire to fit into the society, that causes them to make inessential expenditures. Advertisements pose a critical impact on the American culture.

For example, in the Facebook Advertisement, a couple visuals were used along with some text to convince the reader to either buy the product or take further consideration into buying the product. One of the persuasive, visual techniques it used was color choice. The background is filled with a blue color, which is often a color associated with security and the sensation of being safe. This helps convey one of the messages of the messages of the advertisement: the Tase-let will keep you safe and secure when you’re in a possibly dangerous situation. This isn’t the only persuasive technique that involves color. One of the distinguishing colors of the colors shown in the visual representations of the Tase-let is red, which is used twice. Red usually conveys a feeling of power and strength. This helps make the advertisement effective because while giving the audience a feeling that the product will make them feel secure, it will also give them the feeling that the product will make them more powerful and in control of a situation that they might end up running into. The images of the Tase-lets and the example of a person wearing the Tase-let also follow the rule of thirds, where the first third displays the product and the second third displays an example of that product in use. The words written at the bottom of the Facebook ad also contribute to

First, our minds are manipulated by advertisements we see every day. The advertisements we see every day can manipulate our choices to buy their products, without us realizing it. First, many companies find ways to make the customer buy their products such as food companies like McDonald’s uses specific colors to attract customers to their food products. For example “red stimulates our appetite” to affect our emotions with “the perfect color to amplify it” (Distractify staff 10).

to represent that, that I felt like a doll for so long.” Said Cara Delevingne, supermodel.

Magazines: Magazines also offer advertisers an opportunity to incorporate various new techniques and ideas. Magazines are one such form of print media that give a more specific target group to the client. The client can make a choice of the particular magazine as per the product.

Advertisers pay billions of dollars to create ads every year, and some prey on mankind’s weakness, buying products they don’t need. Magazines are a popular place for advertisements because of the broad spectrum of people that purchase them. Magazines are sold in stores and people buy subscriptions to them too. The techniques used in some advertisements should be consider wrong and even dangerous. Some examples of the things used in advertisements are sexuality, fear, and bribery.

Ad. Council is a non-profit company and is also America’s leading producer if PSAs has made a PSA Advertisement (See Figure 1) “Hunger likes action movies, too.” that targets middle and high class Americans that is definitely not successful. The AD has an abundance of emptiness, consists of three colors white barely being used, green being the second most used and the orange being the background and the primary color used. The largest text of the AD consists of a phrase that has no context, and the message of the AD being placed below it in a green horizontal bar.

    In today's society, we as consumers are exposed to media on a daily basis. Beginning the day with a glance at the daily newspaper and finishing the evening with a television program, the average person cannot escape the clutches of the media in its seemingly endless forms. Along with presenting objective information that includes local news, weather, and sports, a main function of modern media is advertising.

As soon as we open our eyes, we are bombarded with advertisements. Just walking down the street, you will see many different types of advertisements. One particularly effective advertisements is magazine advertisements. This way, business can advertise to their target audience as their possible customers will be reading certain magazines, for example - a perfume advertisement in a Cosmopolitan Magazine. This particular advertisement has come from Vogue, a very high classy fashion magazine. This advertisement is advertising a ‘Grande Reverso Lady Ultra Thin Watch’, a very classy watch that is gold had has diamonds engraved around the bottom and top. Vogue Magazine is a perfect magazine to advertise a quite expensive watch as the

This means that the potential client is very attentive when listening to the radio or watching TV, and when reading a newspaper or magazine, which is also another advertising tool that is very powerful. During this time all the attention is on a show and when an advertisement runs, the same attention is maintained hence successful receipt of the message. Lastly, advertising through media gives one an opportunity to be creative and give his or her business personality and an appeal that will draw customers to the business and maintain those that are already there.

Magazines can be a pretty good way to catering to a particular target audience. Most magazines or newspaper at least about 30% of its audience is older than other forms of media where TV has younger and older audience. All magazines are simple general interest magazine, meaning you “Read what you like” if you are in to car’s you will read a car magazines or any other interest. Due to this fact, it is possible for a company to place something in a magazine that they know it will reach its actual target audience. By doing this it cutting out many of the sets of those audiences that would not even give an ad another second of their attention this is what TV and Radio are missing, Magazines are often kept for months. Your message keeps selling. Excellent picture reproduction quality and the paper are far superior to newsprint.

Advertising has had a major impact on society. Some may be considered positive and some negative. Take a look around, advertisements are placed everywhere, television commercials, billboards, newspapers, and even on the sides of buses. Advertising is the basic form of marketing and trading throughout the world. Today’s society knows it as marketers trying to influence or persuade consumers into buying something. It also serves as a medium for services and businesses. There are many advertising strategies, but television commercials will always remain the number one strategy. Think about it, how much television is watched a day, probably a lot. What better way to advertise a product or service? Advertising has a positive effect on our economy. It does not only influence and persuade consumers, but it also benefits them in many ways. It also benefits manufacturers and their company, and the world as a whole.

Advertisements work in such a way that we grow to envy those we are not; they exploit our perceived flaws by displaying a person who is the living and breathing version of who we wish to be. John Berger in his book, Ways of Seeing, explains that publicity works by convincing his reader that advertisements use envy to entice the public to buy products: “Publicity persuades us...by showing us people who have apparently been transformed and are, as a result, enviable” (131). Though Berger published his book in 1972, his arguments about envy and publicity still hold truth, perhaps now more than ever. Furthermore, the more present advertisements are in our everyday life, the more envious our society becomes. With the power of envy, those who fall under its spell become choiceless, and therefore powerless. Berger also argues in his book that there is a correlation between the number of advertisements we see and the less freedom Americans possess. However, Berger believes that capitalism hides this powerlessness with the illusion of choice: “Publicity helps to mask and compensate for all that is undemocratic within society” (149). This idea Berger has relates not only to the advertisement of products, but also to present-day politics. Withheld information creates power using envy which is used in both advertisements and the US government. As more envy is created with modern day technology, and we become more immersed into social media, the further we stray from democracy.

An industry that is growing and becoming more common around the globe is the advertising industry. As this industry grows however there are insecurities and they are tracking people’s actions online and gaining an abundance of information on people. In-game advertisements appear on free games or applications that the user has on their phones and a valid solution to this problem is in-game rewards. The advertisement industry gets bigger each day and in-game advertisements are getting more adaptive to the user’s preferences. Many developers are making it their mission to give equal advantage to the user to earn some in-game rewards for watching their advertisement while they play their favorite game on