Advertising Old Spice Opens With Isaiah Mustafa

According to Jib Fowles, the author of the essay on Advertisement’s 15 Basic Appeals, “the need to achieve is an energizing, that pushes people to strive in their lives and careers.” This ad pushes viewers to help reach that inner man that’s inside you. The phrase they use in the ads are “there’s a man in there”; which makes viewers think they can be better than the person they are now. The way they make the man inside of the first man a lot fitter in physique can push viewers to think Old Spice would help them look more masculine as the man in the picture.

Old Spice is very blatant in the way they attract their customers. An obvious example is The Man Your Man Could Smell Like commercial. In this advertisement Old Spice envisions their audience to be anyone who is in a relationship or trying to be in relationship. The more obvious targeted audience is the female audience. To attract the female audience they put an attractive man in the commercials and try to make it seem that if their “man” uses old spice body washes their “man” will be like him.

The commercial shown in figure 1 is for a perfume called ‘the one gentleman’ which Matthew Mcconaughey a well-known actor did for Dolce & Gabbana, a trade mark for designer products. The commercial tells us that this is a body spray to use when one wants to be seen as a gentleman. In reality a gentleman is not a man who just uses this body spray, but a man is seen as a gentleman by certain attributes society sees as being acceptable. Commercials like these can really have an impact because the viewer wants to look like the person with the body spray, and themselves be perceived as a gentleman. The unspoken

There are bodily hygiene advertisements in almost every magazine, TV station, radio station, billboards, and even postal mail. Every one of them is different and is trying to send a different message to a certain group that the product would most likely appeal to. The 0ctober 2011 issue number 1141 of Rolling Stone magazine there is an ad for Old spice men’s soaps, cologne, and deodorant that is a very interesting to the college age kids and music enthusiast that would normally read it. Through the advertisements use of layout and models, Old Spice has effectively caught the eyes of the many people that would stumble across it.

The commercial portrays two manly men in the masculine environment driving on an all-terrain vehicle in the jungle, battling snakes and shooting lasers to each other. The main idea of the commercial is that used to be feminine diet drink is made by Dr. Pepper “not for women.” The language used in the commercial triggers emotions in younger males saying them

Authors can convey abstract ideas or non-existent characters to life with the assistance of rhetorical devices by communicating the nature of emotions to the intended audience. Allowing the audience to connect and relate with the abstract ideas. The usage of apostrophe can be found in literature and even in media. The usage of apostrophe is most evident within the Old Spice commercials. Isaiah Mustafa plays the role as the “man your man could smell like” in the commercial, who narrates and performs a simple monolog throughout. Mustafa can directly connect with the audience with the assistance of “breaking the fourth wall,” to guide their directions and appeal to their emotions. As a marketing technique, the motives of these Old Spice commercial is an attempt to appeal to the female audience whereas typically it is geared towards men.

Old Spice is a man's deodorant company that uses a man's attractiveness to their company’s advantage. In this commercial a very fit male is telling you that your man may not look like him, but your man can smell like him. For example, “Anything is possible when your man smells like Old Spice and not a lady”(ENGL Rhetorical Analysis: Old Spice Commercial). This quote is promising that if your spouse or loved one uses Old Spice then he will not only smell great but it is possible to look that fit. Which is not impossible, but it may give false hope to some people, by making it look easier than it is to be fit. “Advertising is modifying the way it targets young people. Its renewed efficiency is enhanced by the current context of young people’s relationship with technical and technological devices” (Bermejo, pg. 157-165). This statement portrays the reason ads are modifying and blowing up most mobile devices. For instance instead of just seeing commercials on TV, we now see them on Facebook, Instagram, Snapchat, and almost any mobile game you

The average man is more likely to use Old Spice since the man in the commercial does so. The credibility of this commercial increase with the use of the male and what he represents as perfect.

Old Spice has become well known for their humorous style of commercials. Their style leads many to believe they aren’t actually using much rhetorical content. However, these commercials are heavily packed with content meant to convince people to buy Old Spice without being as overt as many other commercials. Many commercials use unknown actors to talk about their product. Isaiah Mustafa, the star of many Old Spice commercials, wasn’t particularly well known before his start with Old Spice, but since he has gotten a position as an Old Spice man, he has done an amazing job at tactically using the bandwagon commercial approach.

Advertisements these days use many different techniques in order to sell a product. The Old Spice Company uses several methods to convey a message and sell their product. Old Spice commercials are well known for using the famous Isaiah Mustafa, wrapped in just a towel, to talk about the company’s product. While Mustafa walks and talks, the background and setting of the commercial changes and the actor never loses eye contact. The product is always shown throughout the entire commercial. By combining all the elements of gender stereotyping, sexual imagery, and racial innuendoes, Old Spice is able to convey a message to sell their hygienic products.

In the beginning of the commercial, Old Spice man was shirtless throughout the commercial; however, he wore a sweater which tied around his neck and white pants. This commercial make him appeared to be confident and elegant. When the Old Spice directed the female audience to look at their partner and then back to him. The commercial generates senses of desperation and makes the audience feel that they should follow his commands. The Old Spice commercial wanted the audience to be attentive on what he has to say. Also, Old Spice man used his magic to turn the game tickets into diamonds. The Old Spice man developed his ethos by his pronunciation, the way he spoke towards the audience and the way he’s wore his attire in the Old Spice commercial.

Most ad campaigns “sell” ideas in conjunction with their products. This advertisement is no different. Terry Crews’ Old Spice commercials are legendary in the advertising field. Old Spice demonstrates a fantastic marketing campaign by making the viewer remember what is being advertised through the comedic randomness of the ads.

On the notion of Masculinity in The Man Your Man Could Smell Like Old Spice’s 2010 Commercial The Man Your Man Could Smell Like paints a truly unique image of masculinity. On the one hand, the ad’s uninterrupted shot and the actor’s nonchalant demeanor and wit leave us in awe. On the other hand, though, it also begs its viewers to sit back and reflect: “Wait…what did I just see?” The ad markets Old Spice deodorants to female as well as male audiences by directly associating them with the idea of hyper masculinity, insinuating that men who use Old Spice deodorants possess the capability to accomplish virtually anything.

Most of us have seen the old spice commercials with The best talking Isaiah Mustafa, better known as "the old spice man". These commercials first began during the Super Bowl in 2010 and have since then became a series of popular commercials. But what is it that makes these ads so appealing. To consider this question I 'm going to break down "the man your man can smell like" commercial. This advertisement is far from reality when selling the product, clever use of the three primary aspects of appeal persuaded many people to use old spice and at the same time helped old spice reach a close connection with its target audience, this embedding itself into our popular culture.

Representations of men in media have a different approach—they tend to focus on strength, power, physique, independence, etc… The first ad portrays a clearly athletic, strong, male individual. His expression is one of determination and focus—He’s not going to let anyone get in his way. He is aggressive, and overflowing with testosterone. It is unclear what the product is, something to do with athletic performance. The next image is fitted with the caption “Always A Champion”, making it simple to realize this ad is all about the male ego. This man has a very intimidating expression, one of strength and—almost anger. His positioning shows off his clearly muscular arms and his aura is almost overpowering. In both images, the idea that a true man should be strong, aggressive, etc… is presented. For any normal male individual viewing this ad, he would feel like that is what he should be—if he was a “real man”.