The Appeal of the Old Spice Man Commercials Essay

Perfume advertisements, both in magazines and in television, involve selling more than just the scent. It taps into the human psyche and tries to sell the perfume by linking the brand with desirable ideas such as femininity, masculinity, love, passion, etc. Perfume advertisement usually tries to appeal to the other senses. It usually tries to sell sex by advertising with a beautiful and sexy model or a celebrity in a desirable location. Advertisers employ attractive people and use sex to grab attention and stimulate desire. Perfume advertisements evoke fantasy and offer a life

Old Spice is very blatant in the way they attract their customers. An obvious example is The Man Your Man Could Smell Like commercial. In this advertisement Old Spice envisions their audience to be anyone who is in a relationship or trying to be in relationship. The more obvious targeted audience is the female audience. To attract the female audience they put an attractive man in the commercials and try to make it seem that if their “man” uses old spice body washes their “man” will be like him.

The commercial shown in figure 1 is for a perfume called ‘the one gentleman’ which Matthew Mcconaughey a well-known actor did for Dolce & Gabbana, a trade mark for designer products. The commercial tells us that this is a body spray to use when one wants to be seen as a gentleman. In reality a gentleman is not a man who just uses this body spray, but a man is seen as a gentleman by certain attributes society sees as being acceptable. Commercials like these can really have an impact because the viewer wants to look like the person with the body spray, and themselves be perceived as a gentleman. The unspoken

There are bodily hygiene advertisements in almost every magazine, TV station, radio station, billboards, and even postal mail. Every one of them is different and is trying to send a different message to a certain group that the product would most likely appeal to. The 0ctober 2011 issue number 1141 of Rolling Stone magazine there is an ad for Old spice men’s soaps, cologne, and deodorant that is a very interesting to the college age kids and music enthusiast that would normally read it. Through the advertisements use of layout and models, Old Spice has effectively caught the eyes of the many people that would stumble across it.

The commercial’s appeal to women relies not only on the attractiveness of the actor and the settings, but to the humor that is based on the idea that such a perfect man can exist at all. Conversely, not only do these commercials reach out to women, but also there are men in the target audience and there is a message for them as well. These ads present an ideal image of how a man should be and what he should smell like. By using a good looking, fit, man for this advertisement, it gives the product an image that men want. The logical fallacy, ad populum, is present in this commercial. This ad almost shouts out the ideas that if you use the product you can look, smell, and be exactly like the man you see on your television. The Old Spice man, Mustafa, does everything better than you do and will give your woman more than you can give her. You can smell like the “ultimate man”, or as the slogan used in the ads says, “Smell like a man”. The ad

Authors can convey abstract ideas or non-existent characters to life with the assistance of rhetorical devices by communicating the nature of emotions to the intended audience. Allowing the audience to connect and relate with the abstract ideas. The usage of apostrophe can be found in literature and even in media. The usage of apostrophe is most evident within the Old Spice commercials. Isaiah Mustafa plays the role as the “man your man could smell like” in the commercial, who narrates and performs a simple monolog throughout. Mustafa can directly connect with the audience with the assistance of “breaking the fourth wall,” to guide their directions and appeal to their emotions. As a marketing technique, the motives of these Old Spice commercial is an attempt to appeal to the female audience whereas typically it is geared towards men.

The saddening feeling at the end of the commercial where the narrator is in his bathroom, is an indirect way of appealing to pathos in this commercial. As an audience, you feel sorry for him, missing his chance with “Susan Glenn”. Therefore, of course you don’t want the same thing to happen to you and miss the girl of your dream because you don’t smell good, from not

Old Spice is a man's deodorant company that uses a man's attractiveness to their company’s advantage. In this commercial a very fit male is telling you that your man may not look like him, but your man can smell like him. For example, “Anything is possible when your man smells like Old Spice and not a lady”(ENGL Rhetorical Analysis: Old Spice Commercial). This quote is promising that if your spouse or loved one uses Old Spice then he will not only smell great but it is possible to look that fit. Which is not impossible, but it may give false hope to some people, by making it look easier than it is to be fit. “Advertising is modifying the way it targets young people. Its renewed efficiency is enhanced by the current context of young people’s relationship with technical and technological devices” (Bermejo, pg. 157-165). This statement portrays the reason ads are modifying and blowing up most mobile devices. For instance instead of just seeing commercials on TV, we now see them on Facebook, Instagram, Snapchat, and almost any mobile game you

Rhetoric is a common method used by many people involved in a company’s marketing, the purpose is to discretely convey certain feelings towards an audience. Commercials and advertisements are more than likely the most common of these as many of us watch television and thus are exposed to many rhetoric commercials without realizing, such as the Old Spice commercials. The old spice commercials tend to appeal towards not only men but also women. During the commercial, most of the scenery tends to be in tropical places which creates a feeling of paradise. This scenery appeals to the women but as the rhetorician challenges the men’s masculinity throughout the commercial it also appeals to men. Men will view the commercial as a challenge to please

Advertisements these days use many different techniques in order to sell a product. The Old Spice Company uses several methods to convey a message and sell their product. Old Spice commercials are well known for using the famous Isaiah Mustafa, wrapped in just a towel, to talk about the company’s product. While Mustafa walks and talks, the background and setting of the commercial changes and the actor never loses eye contact. The product is always shown throughout the entire commercial. By combining all the elements of gender stereotyping, sexual imagery, and racial innuendoes, Old Spice is able to convey a message to sell their hygienic products.

When a company produces a commercial, their main objective is to get their product or whatever they are showcasing to sell. Old Spice, a major company for men’s hygienic products, has created a line of men’s body wash that has a very appealing and humorous advertising campaign. The Old Spice commercials imply that by using their product, a man will be or become more similar to the Old Spice man, or in other words, the ultimate man.

In the old spice commercial “Smell like a Man, Man”, Isaiah Mustafa asks his audience if they want a man who can bake them a gourmet cake in a dream kitchen that he built with his own hands. He then goes on to answer that question by saying of course you do. He asks his target audience this unusual question along with a series of other funny, sarcastic questions as he moves from frame to frame while also continuing to define the image of a so called “perfect man”. The commercial thus begins with a seemingly attractive, man (Isaiah Mustafa) standing in a towel without a shirt, on the beach grasping a bottle of Old Spice. He states that he being an attractive model man is because of the use Old Spice body wash.

Smelling Like a Man “Smell is a potent wizard that transports you across a thousand miles and all the years you have lived.” This quote said by Helen Keller really brings out the power of the sense of smell. Granted she was blind and deaf so she used the sense of smell a lot, but in our new new world smelling good is still very important. In the ad “Smell Like a Man, Man” Old Spice argues that their body wash is the body wash that will make you smell like a man. In particular the man that is most desirable to women.

Do you ever have to question if you're man enough for society? Do you ever see advertisements that make you take another look at yourself? These are the questions that large advertising companies like the fragrance brand Old Spice try to target in order to get you, the consumer, to buy their product. Old Spice as a whole attempts to advertise their product in such a way that they try and get their customers to question themselves as a person to get them to buy their product. Old Spice has gotten their reputation as being the thing for “men”.

The advertisement begin with and unclothed Mustafa, he is only wearing a towel. He begins his monologue that tells you how you can achieve anything when old spice body wash is used. The intended audience are teenage to middle-age males he initially addresses women appealing to their desire to make their man more attractive. As he is describing The benefits of this product he is simultaneously moving from a restroom to a large boat, to a beach, and he ends on a horse. Isaiah Mustafa, ends his monologue with a non sequitur statement, "I 'm on a horse." The camera zooms out to show you he is indeed on a horse. Throughout the commercial who does all this without Breaking I contact or clear monologues with the audience.