Advertising : The Uses Of Advertising In Advertising

When companies create a print advertisement, their main goal is to showcase their product so that they can bring in a load of profit. They may lure in certain audiences whether male, female or children, but how might advertisement be different from the past than in the present? The 1950’s was an era that was heavy in pop culture, with jukebox diners, slick back pompadour hair, I Love Lucy episodes, and jazz music (Watson 3). Advertisements were bright and colorful; with catchy phrases that made them appealing to the public eye. This was a very influential time in U.S history (Watson 3). With that being said, cigarette companies at this time lured in many women and children. Cigarette smoking was acceptable and seemed non-harmful.

Magazines are popular in the United States; they can be found in stores, offices, and houses. They are popular for advertising. Television, news, radio, billboards and online websites are just a few forms of media that companies use to advertise their products or services. Companies use advertisements to influence the consumer to either buy or use their products and services. Advertisements are used to manipulate consumers in many ways.

This paper will examine the history of the tobacco industry and its advertising campaigns from the 1920s to the present. Some of the issues discussed in this paper will include: What forms of mass communication has tobacco companies used to persuade the public, how changes in technology have influenced the way tobacco companies communicate with target audiences, and how the United States government restrictions affect the current efforts of tobacco companies advertising strategies. Other topics that this paper will expound upon are, the ethics of the tobacco industry’s advertising approaches, how tobacco companies responded to health warnings from the government, and what

According to “Cigarettes by Eric H. Shaw and Stewart Alan, “advertising continued to increase the size of the market, despite an expanding awareness of health risks and increasing advertising restrictions,” (Source B). An ad isn’t looking to solve another person’s problems with something that will definitely benefit their wellbeing. An ad is made to make a person believe he needs the product they are selling so that the business can continue to profit off of someone’s vulnerability and grow off the people to naïve to even realize they are being played. According to “Exercise Your Moral Judgement Through the Way You Buy” by Renato K. Sesana, “they create unfulfilled desires and then they push us to buy the products that we do not need,” (Source F). As a popular catch phrase goes it’s “like taking candy from a baby.” According to Advertising Information or Manipulation? By Nancy Day,” Advertising tells you what you need. Before advertising told us to, who worried about dandruff...It can make us unsatisfied with who we are, greedy for what we don’t have, and oblivious to the miseries of millions who haven’t a fraction the comforts we take for granted,” (Source D). Before ads, there weren’t as many stereotypes or as many dissatisfactions that people have. On the other hand, an ad can inform someone of

As a visual media component, the main goal for any advertisement is to make it memorable or make the product in the advertisement memorable. In some cases the ad is either straight forward or makes you think. Usually, the small catchy jingles or an ad that has humor are the ones that people most remember. However, some ads have a sarcastic tone and a deeper meaning than what is being portrayed by pictures. The pictures can only explain so much, but it is left up to the interpreter or the reader to really grasp the information that is being presented. In a Newport Cigarette ad that was published has a deeper and darker meaning than one would think.

Ads have existed for so long for a reason, there’s really not another alternative as effective in trying to introduce someone to a product, movement, or idea. The particular smoking ad from an organization called Health Canada created an Ad that clearly shows the negative effects of smoking cigarettes, not only that, but they also try to give aid to those who are looking to quit their detrimental habit; they carry out this goal of informing and persuading users to quit or abide from starting, by using many elements which include purpose, photo, text, and content. This Ad was great to analyze since it’s easy to define what the media is trying to portray, as well as to it having distinct images making it intriguing to question and inspect.

While researching information for the group assignment our group found that over the year’s cigarette ads have changed tremendously. Diego decided to study ads created in the 1960’s where ads were targeted at every marketing group possible. The ads were promoted as something everyone was doing. Even the Flintstone cartoon characters were used in cigarette commercials. Companies promoted cigarettes as a product that not only has a great tobacco taste, but is also quiet refreshing and soothing. Most ads during this time period involved couples where the leading man attracted the women with his cool refreshment of the cigarette. Other ads tried to persuade smokers to get rid of the old items that are not working out so great such as their choice of cigarettes, and switch over to their “Kool” cigarettes. Every company tried convince consumers that their cigarettes were better than the

In this essay, I will analyze two advertisements for smoking. The first advertisement is a vintage ad for cigarette brand known as Phillip Morris. This particular ad, which I am going to title, “Guard Your Throat” and I am going to estimate it was published in 1942. The second advertisement I will analyze is a modern ad for electronic cigarette brand known as Blu. This ad will be titled, “Take Back Your Freedom”, and was published in 2013. Both advertisements include large text, along with photographs of men. Advertising can be an incredibly effective and powerful method in persuading people. It also is a productive way to sell products, regardless of the positive or negative consequences for the consumer. Advertising is an extremely beneficial

We may see alcohol and tobacco advertisements everywhere, on television, in newspaper, on street ads card etc. Alcohol ads usually create several feints to tell people that alcohol is good for people and induce people to drink. On the other hand, the malign influence of advertisements shows smoking as something "cool".

Advertisements work in such a way that we grow to envy those we are not; they exploit our perceived flaws by displaying a person who is the living and breathing version of who we wish to be. John Berger in his book, Ways of Seeing, explains that publicity works by convincing his reader that advertisements use envy to entice the public to buy products: “Publicity persuades us...by showing us people who have apparently been transformed and are, as a result, enviable” (131). Though Berger published his book in 1972, his arguments about envy and publicity still hold truth, perhaps now more than ever. Furthermore, the more present advertisements are in our everyday life, the more envious our society becomes. With the power of envy, those who fall under its spell become choiceless, and therefore powerless. Berger also argues in his book that there is a correlation between the number of advertisements we see and the less freedom Americans possess. However, Berger believes that capitalism hides this powerlessness with the illusion of choice: “Publicity helps to mask and compensate for all that is undemocratic within society” (149). This idea Berger has relates not only to the advertisement of products, but also to present-day politics. Withheld information creates power using envy which is used in both advertisements and the US government. As more envy is created with modern day technology, and we become more immersed into social media, the further we stray from democracy.

Sponsorships play a huge role in any television programming. When shows of early television aired, they had live performances of a company’s jingle (“Vitameatavegamin” episode of I Love Lucy) and even demonstrations of exactly what it was supposed to do for the average american viewer. Cigarette ads were one of the most common, like before one the episodes of I Love Lucy we watched in class where the stick figure versions of Lucy and Desi were standing next to a large box of cigarettes and smoking one themselves. Sponsorships by tobacco companies are not around anymore on television. Companies controlling all aspects of a show are long gone and

The first ad I am going to talk about is the 1980’s commercial of Red Man's Chewing Tobacco. Red Man’s Chewing Company was founded in 1904 by the Pinkerton Company. Back in the day before TV, the Pinkerton Company would advertise Red Man by putting their logo on the side of buildings and barns. Their logo was a red indian, indians were said to smoke a lot of tobacco. Red Man tobacco flourished in a lot of the southern states because that's where the tobacco is grown and made into chewing tobacco. Pinkerton Company’s marketing material describes Red Man's consumer base as “ A large number of consumers work outdoors and enjoy hunting, fishing and watching auto racing”.By Pinkerton Company saying this, they were basically saying that only men who work, hunt and fish use Red Man. There were plenty of men who did not work nor did they like to hunt and fish who would chew Red Man. Also there were women

Because of these pharmaceutical ads/commercials, it encourages its viewers to purchase medication that they may not need and as well they are misdiagnosing themselves. According to latimes.com “a study last year by Canadian and U.S. researchers found that patients using off-label drugs without strong scientific evidence of effectiveness were 54% more likely to experience adverse side effects, such as an allergic reaction or gastrointestinal or respiratory complications, or worse” (Lazarus, 2017, p.12). Thinking about the money that millions of Americans are wasting by purchasing such medications that they do not need, or many doctor visits that they are scheduling because from these pharmaceutical TV ads they are concluding that they are sickling. These prevent doctors and nurses from medicating and curing the ones that are actually sickling. Another disadvantage would be that by these potential patients going out and purchasing these medications without medical advice beforehand, they may be putting themselves at an even greater risk of internal injury or even death. These companies are smart enough to make sure that they are not held reliable by any cost because they do as well include all the necessary information in their ads, but because of the distracting pictures and scenes, viewers are not indulging all of the information. The main purpose that these companies hold behind these advertisements is to make money, but as well help cure these potential sicknesses and

Advertising is a persuasive communication attempt to change or reinforce one’s prior attitude that is predictable of future behavior. We are not born with the attitudes for which we hold toward various things in our environment. Instead, we learn our feelings of favorability or unfavorability through information about the object through advertising or direct experience with the object, or some combination of the two. Furthermore, the main aim of advertising is to ‘persuade’ to consumer in order to generate new markets for production.

First of all, introducing products to public in order to be able to sell them is not an easy job. Advertising products to costumers needs a careful and detail thought, where we have to plan every single aspect to maximize the result and reduce ineffective advertisements. According to Kotler & Amstrong (2016, p474) states promoting is the nonpersonal presentation of information, which is normally paid for and typically convincing in nature about products, services or ideas by distinguished patrons through the different media. In addition, advertising has three essential objectives, such as informative, which is usually used for introducing a new product, or for an updated or relaunched a specific product. Next, advertising also can