Airline Transportation Has Become The Most Important Part Of The Modern Transportation System

The Airline industry is a large and constantly growing industry. It facilitates economic growth, international investment and world trade and is therefore central to other industries as well for globalisation. There are various forces which lead to globalisation in airline industry. Key drivers of change are forces likely to affect the structure of an industry; sector or market. (1).

In today’s business industry, the globalization process has become an important aspect and fundamental force. The elements that contribute to globalization is the environment, culture, regulation and technology and production. While the advancements globalization has increased greatly, so has the advancements in airline industry with their aircraft (Shevell, 1999). Globalization also provides a great amount of potential profits to nations and their corporations (Button, 2008). Air transportation has evolved into a major industry (Kroo, 1999). The airline industry’s continuously grows and is facilitated through its international investment, tourism, world trade and economic growth (Kroo, 1999).

The airline business is an industry that is competitive and unique, focussing on consumer choice and the responsiveness of airlines to changes in the external business environment. For any airline, this environment can be very complex as it is ‘hard for them to fully understand and impossible for them to fully control’ (The Times, n.d. p1). Virgin Atlantic is an international airline that is based in the UK. It was started by the entrepreneur Richard Branson in 1982 and now flies to 30 destinations around the world (Virgin Atlantic Airways Ltd, 2011). By looking at

There are many external factors that influence on emirates airline, which play an important term is airline those factors, are political, economic, social, technological, and legal factors. We will discuss each of them below through PEST analysis it is a useful tool that help to understand the industry situation as a whole.

American airline industry is steadily growing at an extremely strong rate. This growth comes with a number economic and social advantage. This contributes a great deal to the international inventory. The US airline industry is a major economic aspect in both the outcome on other related industries like tourism and manufacturing of aircraft and its own terms of operation. The airline industry is receiving massive media attention unlike other industries through participating and making of government policies. As Hoffman and Bateson (2011) show the major competitors include Southwest Airlines, Delta Airline, and United Airline.

Airlines provide air transportation facilities for everyone, being one of the most common passenger transportation around the world. Although the airline industry is a very competitive market it is very beneficial for everyone. Everyone has experienced distance at least once in their lives, however, the invention of the air craft is one of the many inventions that has changed how people live; making life easier for those that must travel long distances across the country or abroad for either business, fun, visit loved ones or for the pursuit of dreams and happiness. American Airlines is not only the largest airline network but, it is also the best and most affordable of all the airlines in the world.

The success of Emirates can be attributed through a combination of marketing mix which emphasize on excellent customer service, product and equipment. In addition, Emirates is known for its commitment to the highest standards of quality in every aspect of their business, providing premium service be it in first, business or economy class. We will look into a few P’s of the marketing mix that Emirates currently employ to become one of the most profitable

Airlines Industry is large and growing, it is also the most fiercely competitive sector. It facilitates international trade, world economy growth, tourism and international investment. The airline industry has over time with the use of modern technology been able to take advantage of the short haul, high frequency and gained a competitive advantage over other forms of travel, such as buses and railroad travel. Additionally, the airline industry still holds the market for global travel at a low cost and convenient way to travel. The aviation industry gives a good contribution to the GDP which includes the following: airline services, general aviation, civil airport operations, aircraft manufacturing, and

Qatar Airways is one of the youngest global airlines but have a high quality of service. It is one of the Qatar state-owned flag carriers. Its headquartered is in Doha, which is the capital of Qatar. The parent Company of Qatar Airways should be the government of Qatar. The airline operates as a hub-and-spoke network, serve all six continents, and link over 150 international destinations. According to the media release “The Qatar Airways Story”, the airway was a small regional carrier when it began to operate in 1994. After the airline re-launched in 1997, it now has become one of the fastest growing airlines through the history. Then, 14 years after Qatar Airways re-launched, it being named Airline of the Year 2011, 2012, and 2015. Nowadays, the airways have become one of the Oneworld members and become one of the leading airlines (1).

One of the world’s most competitive and prominent industries is the airlines industry. It generates huge amounts of income as well as employment each year. Some of the common names in US air travel service providers are Alaska, Northwest, Southwest, US airways, American etc.

Emirates airlines enjoy the benefits of a cosmopolitan cultural and have a workforce from different countries. Being in the service industry which caters to the customer from all over the world the cosmopolitan cultural of Emirates airlines proves to be a blessing to the

Emirates Airline Group is a global transport group of companies’ primarily comprising of Emirates Airlines and Dnata. Emirates Airlines is an air carrier with “150 destinations across six continents” (Emirates Airline, 2016). Dnata is a ground handling, cargo, travel, and catering operation. The company is privately owned by the Dubai government, it foundation was to service the needs of the people of Dubai. “The air transport industry has a substantial economic impact, both through its own activities and as an enabler of other industries. Its contribution includes direct, indirect and induced impacts” on surrounding communities. (ATAG: The economic & social benefits of air transport, p, 6, para 1).

Like any organization, Emirates Airline’s business objective is to grow and operate profitably in a mid to up- size market with a whole range of travel products and services which are aligned to Emirates Groups value of choice, competitiveness, quality, service delivery and return on investments by offering finest selection of worldwide destinations, based on and complementing the Emirates network which are customized according to travelers need (Kotler, 1997).

Etihad Airways, the national airline of the United Arab Emirates, has in just eight years established itself as the world’s leading airline. Set up by

Air India, the 3rd largest airline in India in terms of passengers carried is owned by Air India Limited, a government of India enterprise and operates a fleet of Airbus & Boeing aircraft. It is the first to provide commercial airline services that became a public listed company after World War II. Founded by J.R.D. Tata as Tata Airlines, it then became Air-India and spread its wings as Air-India International Limited.