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Aldi Porter Analysis

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Individual Assignment BUS845 This assignment requires you to answer two questions. It should be submitted through Turnitin at the latest 3 pm, Friday, Week 5. For the Turnitin submission – title your document with your full name and student number, e.g., Smith20062007. Turnitin can be found on the unit’s iLearn site Answer each question separately and make sure your name and student number can be found in the header of each page. Make sure that the answers to the questions are presented on separate pages so that they can be divided for marking purposes (i.e. the answer to question 1 goes to one marker and the answer to question 2 to another). Your answers should be written in Times New Roman, size 12, single spaced just like this …show more content…

In this discussion be careful to explain what you mean with “sustainable competitive advantage” and how it relates to Barney (1991) and Porter (1996). Thus you should either defend or critique the views on competitive advantage offered by Porter and/or Barney in relation to the Aldi case. Note that you only have 1000 words at your disposal. Note also that there is no need to summarise the papers or the case (you can assume the reader is well familiar with the texts). However, you may want to make a summary of the papers for your own use to get a better overview, but do not incorporate summaries in your submission. Your text should focus on analysis, evaluation and clear, defendable argument. STARTING POINT References Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99-120. Porter, M. E. (1996). What is strategy? Harvard Business Review, 74(6), 61-78 Porter, M. E. (2008). The five competitive forces that shape strategy. Harvard Business Review, 86(1),

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