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Alibaba: Competing in China and Beyond

Satisfactory Essays

Alibaba: Competing in China and Beyond Individual Report Intercultural Management Professor: Dr. Jacobo Ramirez Aalto University School of Economics Bachelor´s Degree Program in International Business Mikkeli Campus September 3, 2012 Matti Uusivirta Introduction In this report I will examine the case “Alibaba: Competing in China and Beyond.” Alibaba under the leadership of Jack Ma, its founder has transformed into one of the most successful e-commerce companies in China. In the 2000s Alibaba had emerged as the largest e-commerce company in China. The company tailored its strategies to meet the needs of the customers and made a mark because of its understanding of the Chinese language and culture. However, some experts have also …show more content…

If they could move into Russia, this would effectively provide geographical access to the Middle East and Northern Europe in the future. However, after Russia, I would mainly focus on expanding through Southeast Asia all the way down to Australia. This would fundamentally provide an ecommerce solution that can link B2B, C2C, B2C, sales across the entire Eastern part of the world. Conclusion After reading the case and answering to the questions it seems like the case is too good to be true. Even though Jack Ma had proven his capability of being a good leader and business man it is impressive how he started from scratch and was able to gather good people around him and develop this successful multinational company. I truly believe that Ma’s and Alibab Groups key to success were the founder people in the company. Overall I see Alibaba Groups story as a big success. It is truly a inspirational story. In the words of Ma’s business partner Masayoshi Son: (Deresky, 2010). “If there’s a company outside of America that can introduce a new business model to the world, it is Alibaba.” (Founder and CEO of Softbank Corporation, in Japan 2005.) Reference: Deresky, H (2010). International Management: Managing Across Borders and Cultures. 7th ed. Pearson Boston.

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