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Allegiant Staffing Case Study

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Allegiant Staffing is a healthcare staffing agency based in Cedartown, Georgia. The company is a limited liability company that provides medical facilities and hospitals with temporary, temp-to-hire and direct hire placements. Allegiant Staffing will serve a target market which consists of three counties in the Northwest Georgia area: Polk County, Floyd County and Chattooga County. The mission of the company is to differentiate from other staffing agencies by exclusively staffing the healthcare industry with superior candidates in a professional and cost effective manner. The projected growth rate for the healthcare industry is 3.1 percent each year over the next five years, while the rate in the target market is 10.36 percent. The owner

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