Allstate Mayhem Guard Dog Commercial Analysis

As the article “what we are to Advertisers” by James B Twitchell informs that Advertisers use the strategy of positioning to attract consumers to their product. Positioning is a marketing strategy that exerts a brand to get the attention of customers. The product itself doesn’t even have to attract the consumer, the advertiser just needs to make an ad that creates a spark into people's minds. Although a product might be similar to its competitors, an ad can make a difference with how they are interpreted. Twitchell makes to understand that even though all of us are put into a category, we somehow all connect.

Commercials, such as the 2012 Chevy Silverado Super Bowl commercial, have become part of people’s everyday life, constantly shocking, exciting, and engaging people with the meaning behind them. People see commercials every time they turn on the TV and file the information away for later situations, such as information about a cell phone data plan or a new vehicle just announced available. Each commercial watched promotes some sort of cause, object, or idea that companies want to sell to the common person. Commercials use symbolism, imagination, ethics, logic, and emotion to sell these things using their promoting techniques, one strong example of these things in action being the 2012 Chevy Silverado Super Bowl commercial.

The target audience for this commercial is car owners. If you are too young to own a car, an insurance agency advertising car insurance will not interest you. A person who does not own a car might get a kick out of the humor in the commercial but will not bother thinking about the commercial much further.

The 2017 Superbowl commercials tried to persuade it's viewers to buy it's products. They did this by making their commercials funny, entertaining, and/or by messing with the viewer's emotions. However, some of these commercials or ads were more persuasive than the others. The ads can be more persuasive than another by it being more entertaining than others or by it messing with the viewer's emotions. One example of this, which isn't a Superbowl commercial, would be the animal rescue ads, which make it's viewers sad and wanting to help the homeless animals. Many Superbowl commercials use different ways of persuasion to convince it's audience to buy something.

In conclusion, the commercials by Lexus and Volkswagen both make the viewer consider their product. To do this, they use different methods of advertising. Also, both companies target different audiences. When all is said and done, they have varying degrees of success in doing so. Advertising is a fundamental force in today’s society, and because of this, companies must provide the most effective commercials with presentation of as many logical appeals as possible.

Nowadays, commercial is becoming a major part of mass media. It does not only try to inform people about the availability and attractiveness of industrial good productions but also contribute to build an awareness of resources and alternatives for customer in daily life. There are thousands of commercials, so to attract customer, advertisers use various kinds on their commercial to make people aware of the firm's products, services or brands. Though they use various kinds on the commercial, the main goal of advertising tries to convince customer to buy their products, or do what they want. An excellent commercial will create a deep impression on their customers, or who want to become their customers by using three classical appeals:

The Ford commercial attracts people who Likes Ford cars. These cars can be looked at in many different age groups. For example this commercial involves teens, Adults, and any who enjoys Fords. This Commercial "Ford Commercial – American idol 2012 Season 2.flv" showed the teen contestants enlarged to size equal to the buildings trampling through the city following the miniature looking cars. Whenever this commercial came on my parents would make a statement "Look doesn’t that remind you of Godzilla movies?" which this combined both our age groups

Advertising is a form of communication used to encourage or persuade an audience to continue or take some new action. But when advertisers produce an ad, they have many different variables that come into play if they want to successfully persuade consumers. The first most important step they have to figure out is, what type of audience they are trying to target. They then create images and intend to appeal specifically to the values, hopes, and desires of that particular audience. This is why someone would rather pick the well-known Malboro cowboy ads over the new female cigarettes of Virginia Slims. Each of these ads targets a specific audience;

What is a commercial really selling? Well, is it not obvious? The commercial sells the product that is shown in the commercial, right? The real question is how does the commercial sell its product? Do they rely on the viewer being subjected to the ad so many times that they just buy it? Or do they play mind tricks to make their product absolutely irresistible? That sounds ridiculous, but is not too far from the truth.

Advertising techniques have changed and along with it, the impact they have on each individual’s mind. While there are some similarities between the different kinds of advertisements we see today, there are also many differences. Advertising has also become more unethical than it was in, let’s say, the 50s. Not all advertisements are brainless; there are a few that are even creative and fun and just pull the target audience in by

The commercial that I chose to write about is for the Subaru Impreza. In this commercial there is a young man and his 14 year old dog. They are going on a road trip completing a bucket list for the dog. The product in this commercial is the Subaru Impreza, which is an automobile.

This brings me onto the next subject, appeals. Appeals are relating the audience with the product with a story and emotions. The positioning of the advertisements has to be put in spots where they will appeal to a certain audience. 40-50 year old males, teenagers etc. The can be a change from ugly to beautiful miraculously which would appeal to teenagers because at their age they are self-conscious. Statistics are also used to appeal to the audience. If the public hears statistics they are instantly drawn in. A perfect example of appealing to an audience is the notorious Nescafe advertisement. This consists of a man and woman who meet each other over a cup of Nescafe. There is emotion involved and this draws the audience in. There is a sequence of ads in this story and the audience is drawn in so much that when there is the nest sequence they are practically glued to the television to know how it ends. In thee and they get married, Of course every advertisement includes a cup of Nescafe but that’s what it’s there for

This ad targets multiple markets, including: all races and religions, as well as people of any age. This is evident because the ad features people

In fact, there is a strong possibility that advertising industries and marketing specialist secretly expect consumers to remain ignorant and oblivious to the subliminal messages that are contained in advertisements. Again, Advertisers filter their audience down into categories when it regards their goods and services. In other words, their audience could be selected by what social class or background they derive from. Rhetorical appeals can target various socioeconomic levels. Advertisement industries can sometimes be dependent on stereotypical qualities which will help sell products. For example, an advertisement for rich

Since we were children, we have always been told the difference between right and wrong. For the entirety of our lives people have been telling us what to do through advertisement. When an ad catches our eyes, we tend to read it and sometimes listen to what it has to say. Companies throw advertisements at us in an attempt to capture our attention. Advertisers want to bring their product to our attention in a way different from every other advertisement. They want their ad to stand out. It is important for advertisers to get their ads to stand out. To make them remembered. Advertisements can stand out by color, design, or even capture the viewers ' attention in a comical way.