UNIVERSIDAD LATINA CAMPUS HEREDIA
Marketing I
Hotel Management
ALOFT
María de los Ángeles Arato De Ponte
Mónica Gutiérrez Murray
María Fernanda Vargas Calderón
Melisa Vargas Ramos
Professor:
Alfredo Oporta
HEREDIA, May 2012
Index
Aloft Demographic 4 Our client 4 Buyer characteristics 4 SWOT 5 Aloft SWOT 5 Strengths: 5 Weaknesses: 5 Opportunity: 5 Threats: 6 Hotel Indigo SWOT 6 Strengths: 6 Weakness: 6 Opportunity: 6 Threats: 6 Hotel Quality SWOT 7 Strengths: 7 Weakness: 7 Opportunity: 7 Threats: 7 Segmentation 7 4 P´s 9 Product 9 Place 9 Price 10 Promotion 11 Value Proposition 12 Mention your value proposition 12 How will you run it? 12 How much will it
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* At this time there’s a lot of tourist that came to Costa Rica because of business. So they need a good hotel near the business centers and San Jose downtown.
Threats:
* There are two other hotels with the same target in the same street. Which offered better or equal services than they. * The location of the hotel its on Lindora, so there are times where the traffic is very heavy and it’s a headache to get out of there.
Hotel Indigo SWOT
Strengths:
* The hotel belongs to the Intercontinental hotel chain. So they receive a lot of benefits because of that. * The hotel has different kinds of areas like the outdoor pool, the gym, bar, restaurant, the business center, and the others salons. * They have 100 guest rooms and four suites.
Weakness:
* Don’t allowed mascots.
Opportunity:
* It’s located in near forum 1 and forum 2. And it’s also near to others business parks. * At this time there’s a lot of tourist that came to Costa Rica because of business. So they need a good hotel near the business centers and San Jose downtown.
Threats:
* There are two other hotels with the same target in the same street, which offered better or equal services than they. * The location of the hotel its on Lindora, so there are times where the traffic is very heavy and it’s a headache to get out of there. * The threats for Hotel Indigo for having Aloft so close
If the preferences of the guests corresponds to what we have in the hotel, we could know that those are the guests who belong to our hotel. We have to be able to satisfy the guests completely.
A place where theaters, museums, and attractions fill the road, but also a place where there is some of the most amazing scenery, and fantastic hiking. We pulled into the hotel and spent the rest o the day unpacking and exploring the hotel activities, including shuffleboard, swimming (both inside and outside), water volleyball, and a variety of tabletop games. We played around for a little bit, then headed back to the room.
The location of the resort would be ideally located in the dense forests of Costa Rica on an exclusive location targeting a mainly North American market. In addition, due to the relaxed ambiance of the product, employees would be trained to meet the needs of this niche market with utmost informality in order to stay in line with this green concept. A warm, relaxed, friendly, and even courteous, attitude would be expected from the beginning of the experience. The secret is not to make the guest feel like he/she is in yet another business,
Renaissance Hotels and Resorts: Target market: Quality-tier full-service brand providing guests with the ambiance of
participants had chosen their desired hotel, they were asked a set of six questions, three of
3. What defense(s) does the hotel have on its side? List (and define) those here. Very briefly state
Authorizing illegal immigrants and granting them into the United States would help boost our economy as it has done in the past, economic growth was driven by immigration. This hotel would provide them everything they need and would be a safe place and would keep them away from others who may disagree with them being here. This hotel is a proposal to keep them safe always and make sure they are getting everything that they
Which of the following early types of European hotels provided economical, efficient, and clean overnight accommodations at major crossroads?
As we discussed in class, every business is faced with these issues and they are important to managers making strategic decisions. One of the first things learned about business is that if there is no demand for a good or service, the firm that provides it will not continue to exist. Over time the hotel industry has continued to change with market conditions and make itself attractive to business
1. Assess the decisions made by the hotel’s management in relation to the various offers received
targeted those people who would recognize and appreciate quality lodging and not those who were seeking “cheap sleep”. Inviting potential guests or individuals who might influence visitor hotel selection to launch parties, swim parties, cocktail parties and other planned events. Targeting supportive hospitality businesses. Packages that supported local businesses were developed.
The tourism industry plays a large part in the Costa Rican economy, directly and indirectly. Because of the biodiversity and conservationist areas, the two coastlines totaling 1290 km, and the temperate climate, Costa Rica is a frequent destination for eco-tourism. 64% of the Costa Rican labor force is employed in services industry, many of that falling under tourist services, and many restaurants and hotels located in tourist towns. Of that workforce, 40% is directly employed by the tourist industry, 39% indirectly, and 21% induced. In 2016, 2.6 million tourists visited Costa Rica, spending approximately 3.4 billion USD. The combination of direct and indirect contribution of tourism on the national GDP totaled 17.3 percent.
3.2. Advantages and disadvantages for this particular hotel from affiliating to the Hilton hotel chain
Chan, ESW & Wong, SCK 2006, ‘Hotel selection: when price is not the issue’, Journal of Vacation Marketing, vol. 12, no. 2, pp. 142-159, (Online Sage).
- Even though it was not mentioned why Brunt Hotels acquired French hotels as its first try of