Aloft

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UNIVERSIDAD LATINA CAMPUS HEREDIA Marketing I Hotel Management ALOFT María de los Ángeles Arato De Ponte Mónica Gutiérrez Murray María Fernanda Vargas Calderón Melisa Vargas Ramos Professor: Alfredo Oporta HEREDIA, May 2012 Index Aloft Demographic 4 Our client 4 Buyer characteristics 4 SWOT 5 Aloft SWOT 5 Strengths: 5 Weaknesses: 5 Opportunity: 5 Threats: 6 Hotel Indigo SWOT 6 Strengths: 6 Weakness: 6 Opportunity: 6 Threats: 6 Hotel Quality SWOT 7 Strengths: 7 Weakness: 7 Opportunity: 7 Threats: 7 Segmentation 7 4 P´s 9 Product 9 Place 9 Price 10 Promotion 11 Value Proposition 12 Mention your value proposition 12 How will you run it? 12 How much will it…show more content…
* At this time there’s a lot of tourist that came to Costa Rica because of business. So they need a good hotel near the business centers and San Jose downtown. Threats: * There are two other hotels with the same target in the same street. Which offered better or equal services than they. * The location of the hotel its on Lindora, so there are times where the traffic is very heavy and it’s a headache to get out of there. Hotel Indigo SWOT Strengths: * The hotel belongs to the Intercontinental hotel chain. So they receive a lot of benefits because of that. * The hotel has different kinds of areas like the outdoor pool, the gym, bar, restaurant, the business center, and the others salons. * They have 100 guest rooms and four suites. Weakness: * Don’t allowed mascots. Opportunity: * It’s located in near forum 1 and forum 2. And it’s also near to others business parks. * At this time there’s a lot of tourist that came to Costa Rica because of business. So they need a good hotel near the business centers and San Jose downtown. Threats: * There are two other hotels with the same target in the same street, which offered better or equal services than they. * The location of the hotel its on Lindora, so there are times where the traffic is very heavy and it’s a headache to get out of there. * The threats for Hotel Indigo for having Aloft so close
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