CASE- 25 BOULDER CREEK
Presented by: Anvita Biswal 13202194 HTM (A)
INTRODUCTION
Burt
and Andrea purchased Econo Lodge in 1999 in a non highway location in Boulder, Colorado. Located in a student residential area, Econo Lodge did not lend itself to drive-by stopovers because of its lack of landscaping, physical amenities etc. Employee quality and their attitudes were low. Maintenance and housekeeping were not prepared to provide anything more than a barely acceptable level of guest satisfaction. The staff they inherited constantly attracted low-life guests. Which is why the front office was protected by bulletproof glasses.
TURNAROUND
Winner
AND FLAG CHANGE
of gold award and a nomination for platinum as
…show more content…
But after the hotel was remodelled and repositioned, it attracted guests from universities and other business corporations and travel writers were invited which resulted in many articles written in newspapers and magazines.
Q2. How did they change the marketing mix to fit their new target market?
They
targeted those people who would recognize and appreciate quality lodging and not those who were seeking “cheap sleep”. Inviting potential guests or individuals who might influence visitor hotel selection to launch parties, swim parties, cocktail parties and other planned events. Targeting supportive hospitality businesses. Packages that supported local businesses were developed.
Q3. Would you retain the Quality Inn flag? Explain your decision.
Yes,
they should retain the Quality Inn flag as they have worked hard to remodel and reposition a declining hotel and earned appreciation from the townspeople and also it helped the town and the neighbourhood. Also the hotel was a huge success. The planning and work of Andrea and Burt had paid off. There is a value in the flag and if they don’t retain the flag then anyone else would acquire the brand and benefit from their hard work.
THANK
The local community lodging industry with its two or three property types makes for an interesting discussion. (1) What types of properties are present in your community, and how have they evolved? (2) How does each meet guest needs? (3) What kind of technology do they apply to serve guest needs? Begin by answering question (1) and (2).
Our second question was “Did the Regal Carnation always misrepresent itself on the website and was this intentional.” Looking at the case, it states that the tourism industry was in its maturity state by 2007. During this time hotels were running elaborate campaigns to make their hotels and business stand out. But with the declining pool of tourists, there was less profit to be made and as a result less money to reinvest into the hotel. It is no surprise then; that given time and diminished incentive to reinvest, that the website told a different story than reality. If the McKenzie’s would have researched a little more, followed-up on their gut intuitions about the Regal Carnation, and considered how it fits in with Guam’s overall economy and history perhaps they would have realized the fallacy of deciding upon value based solely on a website.
The hotel was chosen because of its location and also for your reputation. IN the last calendar year this has been the 3rd time staying at the one of your many locations. Each stay prior to this one was PERFECT! Usually the Customer Service is dead on, Valet is impeccable,
The field of study took place in Cherry Creek, near the Science building, which is located on the campus of the University of Colorado-Denver. The study site is located in an urban environment; the weather that day was sunny with some clouds and a light breeze. Rocks and grass surrounded the site of study; we chose a side of the creek to work on the experiment. Also, many bicyclist and joggers passed us by while we were there.
Amber Inn & Suites, Inc positioning has always been highly targeted at the business travelers with 80% of the travelers staying at the chains being business travelers. The business travelers market is more stable, less price sensitive and has less room for growth as full service hotels compete aggressively for their business. Amber Inns & Suites locates its properties on premium sites, on major highways close to industrial, office complexes, and shopping centers for the most part in order to carter to its business traveler’s market. This excessive catering to business travelers leaves room for growth with leisure travelers.
In 2004, the current advertising strategy is targeted at 28% leisure/vacation traveler and 72% business traveler with all advertisements focused on the western and Rocky Mountain states with Amber Inn properties (Kerin & Peterson, 2010). During 2005, they focused on increasing occupancy rate, attracting first-time
The Renaissance hotel is one branch from the very large Marriott hotel industry, its located in the heart of the music city “Downtown Nashville” at 611 Commerce St, Nashville, TN 37203, website “ renaissance-hotel.marriott.com”. When many people hear the name Renaissance hotel many automatically know their stay will be a comfortable and enjoyable one, but that name also sometimes associates the hotel as a serious business only organization. On the renaissance website the viewer would notice that the company is trying to emphasis “yes we are a great place to do business and take business trips, but we also know how to have fun”.
Should focus on making hotel more luxurious to get attention and invite a larger crowd to book a stay. Build more welcoming atmosphere and provide best services to make it different.
MGM Resorts International Promotions Strategy Denise Watson Principles of Marketing Professor Framan August 17, 2015 Introduction MGM Grand is the world’s major and leading resorts and Casino Company that owns and operates 24 points within The USA. In all MGM Resorts, the main aim is to provide high-quality customer services in all facilities around the world so as to enhance shareholder value and sustainability. According to Hair et al. (2008), customer’s behaviors on selecting a hotel is normally affected by the hotel services and products.
Based on your analysis of the company's situation, does it appear that the good hotel concept worked? does the good hotel need Joie de Vivre or can it continue on its own?
Amenities, location, packages, rates, special offers - just a few of the many factors that are considered when choosing the functions of a hotel. I was very curious to see how different types of hotels differ in what they offer, how they offer it, and where they offer it. These services are extremely significant because they are what define a hotel. They define what type of guests they are targeting, what type of hotel they want to be perceived as, and what level of service they want to deliver to their guests. The impression of the hotel left on the guest is essential for the success of the hotel. The idea of adding amenities to keep up with competition or getting creative with services offered is not new. The Journal of Retail & Leisure
The industry chosen for this assignment by the author is the hospitality industry. This industry has been the unifying force making the world a global village for everyone. It is a multitrillion-dollar industry majorly depending on disposable income and the availability of leisure time. It is a broad range of fields within the service sector that revolves around lodging, theme parks, transportation, cruise lines, event planning and a plethora of other services geared towards comfort and serving others. The history of this industry is dated back to the Colonial Period in the 1970’s. The industry as we know it today began to take form in the early 1950’s and 60’s, leading the way for growth into the dynamic industry we know
Submitted to the Graduate School of the University of Massachusetts Amherst in partial fulfillment of the requirements for the degree of MASTER OF SCIENCE September 2008 Department of Hospitality and Tourism Management
Conversely, Queensland Tourism Industry Council (2014) perceive Airbnb can be a menace to the traditional tourism and hospitality business mainly towards budget hotels. A research on the impact of Airbnb to hotel profits in Texas by Zervas et al. (2015) also shown the impacts are greater for budget hotels, independent hotels and hotels that are not suitable for business travellers. This is due to the accommodation provided by Airbnb is relatively cheaper than hotels in certain region and is far more worthwhile by giving the traveller a more significant social encounters with the locals living within the
These days, there have been a number of hotels in various cities, towns and countries. From when I was young to now, I have visited many inns since I loved to travel to somewhere. I had any feeling and impression about hotels where I have been before I became eighteen years old. Hotels were just hotels that I needed to stay for the night. No more than that I thought. Before I went to Canada to study English in 2011, my family had a plan to travel somewhere and stay in a hotel for my farewell in Korea. After we visited many attractions, we were heading to the hotel that we made a reservation. When I saw the entrance of the hotel, I was surprised at first, and when we went inside of the hotel, I was surprised again. For two days, I was very impressed and I thought a lot in positive ways. I always had a desire to visit again and I wanted to get a hotel like that inn. It was the first time for me to know what I want to become. The trip to the hotel was totally changed my life and my dream.