An Automotive Giant, Toyota was Founded by Kiichiro in Japan Essay

543 Words 3 Pages
Is founded by Kiichiro Toyoda, a Japanese business man in 1937. Today it is in third positioned in automotive company in the current market. There are several competitors of Toyota today like General Motors and Ford in the United States, Honda in Japan. Toyota has long been recognized as an industry leader in manufacturing and production. Toyota is using the regional approach to deliver its products in global market. They are offering the products to continental regions with similar economies and culture. It is offering the same products to countries within Europe or Asia, as the economy in those countries included in regions may be similar or really close such as the consumers cultural and their behavior . Toyota …show more content…
Is founded by Kiichiro Toyoda, a Japanese business man in 1937. Today it is in third positioned in automotive company in the current market. There are several competitors of Toyota today like General Motors and Ford in the United States, Honda in Japan. Toyota has long been recognized as an industry leader in manufacturing and production. Toyota is using the regional approach to deliver its products in global market. They are offering the products to continental regions with similar economies and culture. It is offering the same products to countries within Europe or Asia, as the economy in those countries included in regions may be similar or really close such as the consumers cultural and their behavior . Toyota a believes that different countries have different standards, that customer across the world have different responses to product i.e: its design, price, and customs. Toyota is successful today to deliver the expected product and satisfy the demand of the customer because mixes the macro and microenvironment. They sell car throughout the world but the car are not same in all countries. For example, cars are different in European countries and in North American countries. Similarly, in Asian countries too. Their strategy is to adapt the cars to the local demand and market expectations. Prices of the cars are also different in different regions to meet the economic situations and consumer expectations
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