Companies must have the resources and dedication to maintain their customer base while finding ways to increase it. Several investments should be considered to achieve this goal. Industry leaders such as MasterCard International, Visa Inc., and American Express are considered leaders in the payment sector. According to figures from 2014, American Express, Visa, and MasterCard made approximately $58 billion dollars combined [1]. What are some steps taken to achieve these results? MasterCard International has achieved this status by investing in analytical tools, mobile applications, and other wireless programs. This paper examines some of these standards set by MasterCard. The purpose of this study is to analyze existing standards and propose additional methods to increase revenue.
MasterCard managers are incentivized to increment the number of individuals who have and utilize a MasterCard credit card, the number of banks and other clients who issue MasterCards to customers and/or employees, and the number of locations that accept MasterCard [2]. Managers are able to offer a wide variety of products and accommodations to their clients to reach this goal. Furthermore, they have business agendas for commercial and public sector organizations of all sizes. Likewise, MasterCard partners with its clienteles create customized allegiance programs and reward solutions to provide incentives for cardholders to utilize MasterCard to make purchases. What is the approximate amount of
MasterCard Incorporated is one of the world’s premier credit card processing and money transfer companies in the world. It is the second major payment company in the United States. They focus on making payment transactions safer and beneficial to the society while delivering value through their innovation and execution. MasterCard has three main competitors, Visa at the very top, American Express, and Discover. Visa Inc. has the largest market share of 13.7 percent in the United States with revenue of $12,702 million in 2014. In the same financial year, MasterCard Inc. has recorded total revenue of only $9,473 million and 7.3 percent of total market shares. MasterCard’s SWOT analysis revealed its strength of being the world’s second
Businesses that offer multiple payment options reap the rewards of increased sales and larger profit margins1. Williams Arena, the home of University of Minnesota Gopher Basketball, currently accepts only cash at their concession stands during events. This proposal aims to encourage you to introduce credit card payment options at Williams Arena for the upcoming seasons. Doing this would benefit both the Gopher Athletics’ sales department and the patrons of the arena. After the problem is described in detail, a step-by-step plan will outline the process required to update the technology to include credit card readers. Finally, the benefits of this plan are discussed along with the potential costs involved.
Target Corporation’s mission statement is to make their company the most sought after shopping destination by delivering a great guest experience with the most innovated technologies and quality merchandise. Target is the second largest general merchandise retailer in America. Target was founded by George Draper Dayton, in 1902, with the name Goodfellow Dry Goods. In 1903, Mr. Dayton changed the name to The Dayton Compay. Furthermore, the first Target store opened in 1962 in the Minneapolis, Minnesota which became the main headquarters. It grew to be the largest division of the Dayton-Hudson Corporation and was subsequently renamed the Target Corporation in 2000. Target anticipates staying ahead by challenging the company to be the most efficient and intellectual upscale company in the retail industry (Target Corporation, 2016).
Chase has more than 5,500 branches and 18,000 ATMs and holds approximately over $2.6 trillion in assets (Get More from Your Banking Relationship, 2014, p.2). JP Morgan Chase is often called the leader of the pack among the “Big Four” banks (King 2015). In recent years the bank has embarked on a major expenditure program to keep up to date with technological advances and consumer change of taste. The trend is digitalization of the banking experience, which enables customers to bank from their smartphone and/or computer. Chase has invested heavily on its smartphone application and online banking platform. In which chase has become the #1 most visited banking portal in the U.S and #1 Mobile banking functionality for 3 consecutive years (Smith 2015). In addition, Chase has expanded the capabilities of its ATM stock. On this new platform, wires can be sent via personal computer, funds
As technology advances over the years, we have experienced and noticed that the trend in how payment are received have shift tremendously. Twenty years ago, check was the preferred way of payment. In today’s world, more and more payments are done by credit cards. Credit card transactions are instance that provides a faster payment method.
On a periodic basis, the Federal reserve releases key statistics related to credit card debt in America. With almost 2,000,000,000 credit cards in use while in the hands of almost 200,000,000 individual credit card holders, there is no denying the popularity of these little pieces of plastic. Through May of 2015, Americans were responsible for $901 billion in credit
The change and advancement in technology are a significant factor in the banking business. Technology has led to tremendous improvements in this industry. Since the commencement of this millennium, people have shown great love for their mobile phones (Ozaki 1992). It necessitated the invention of mobile applications (APPs). From the introduction of the mobile banking, APP people rarely go to the banks. All their transactions get done simply by the stroke of a finger. Businesses face a challenge of adapting to changes in the technology sector. Mobile banking either through actual investing or any other means is on the rise.
JPMorgan Chase & Co. is one of the most leading financial service firm and banking industry in the United States and worldwide. The firm was founded in 2000 on merger between Chase Manhattan Corporation and JPMorgan & Co. Based on the Forbes report JPMorgan Chase & Co is the world's sixth largest public company based upon the companies operational assets. The hedge fund unit of JPMorgan Chase is the 2nd largest hedge fund in the United States.
American Express is an American multinational financial services corporation that was founded in Buffalo, New York by by Henry Wells, William G. Fargo and John Warren Butterfield on March 28, 1850. The company is headquartered in Manhattan's Three World Financial Center in New York City, United States. American Express Co. is a global payments and travel company. American Express Co., offers products and services, including charge and credit payment card products and travel-related services to consumers and businesses around the world. Most people know American Express as just a bank, but it is much more than that. Based on American Express’s history, I decided to research this company and find out more about their mission, current strategic
. Mobile payment users >190 MM in2012, which is over3 % of total mobile users worldwide a level considered as "mainstream”
Visa Inc. (VN) operates the world’s largest retail electronic payments network and manages the world’s most recognized global financial services brand. Visa has more branded credit and debit cards in circulation, more transactions and greater total volume than any of their competitors. They facilitate global commerce through the transfer of value and information among financial institutions, merchants, consumers, businesses and government entities. They provide financial institutions, their primary customers, with product platforms encompassing consumer credit, debit, prepaid and commercial payments. Visa Net, their secure, centralized, global processing platform, enables them to provide financial institutions and
I choose Morgan Stanley for this Mission statement assign, and the answer of “Did I found mission statement on their web site” is no, as the statement shows on http://www.missionstatements.com/investment_services_management_mission_statements.html as “Morgan Stanley's mission is to provide our clients with the finest financial thinking, products and execution. This means setting the highest standards for behaviors that embody our business principles.” But I found their web site as "At Morgan Stanley, diversity is an opportunity – for clients, employees and Firm. By valuing diverse perspectives, we can better serve our clients while we help employees achieve their professional objectives. A corporate culture that is open and inclusive is fundamental
American Express, also know as AMEX, is a global financial services company headquartered in New York City and founded in 1850. With 54,000 employees and a revenue of over 35 billion dollars American Express stands tall on the New York Stock Exchange (Sec.gov). American Express is best known for it’s credit cards, which make up about twenty-five percent of total dollar volume in credit card transactions in The United States of America (Reviews.greatplacetowork.com). American Express’ goal is to maintain a leading and almost elite reputation with as many qualified card holders as possible. American Express does this by concentrating on the customer’s experience and branding that experience. American Express’ key components in maintaining and further exceling into this goal includes focusing on their human recourses, social responsibility, and marketing techniques.
The use, acceptance, adoption and application of internet technology to businesses to boast their performances are not something new. Saffu et al., (2008), states that there has been a significant increase in the use and application of e-commerce in businesses in the past decade. E-commerce has benefits such as reduction in costs, increased business opportunities, reduced lead time and providing more personalized service to the customers (Turban et al., 2008). Internet banking or e-banking is one of the many tools of e-commerce adopted by the banking industry. Tools of information technology such as internet banking have significantly improved the quality of services offered by the banking
The online payment marketplace is experiencing an explosion of innovative ideas, plans, and announcements, which one commentator has likened to a “goat rodeo”, a chaotic situation in which powerful players with different agendas compete with one another for public acceptance, and above all, huge potential revenues. Others liken the payment marketplace to a battle among the four platform titans Apple, Google, Facebook, and Amazon. Each of these titans have their own versions of a future payment system that challenges the other players. And let’s not forget PayPal, the reigning power in alternative online payment, or the credit card companies who process over 70% of online payments, or the