Analysis Of Cc's Corporate Social Responsibility Strategy

In my paper I will be discussing the topics related to corporate social responsibility. Corporate social responsibility (CSR, also called corporate responsibility, corporate citizenship, and responsible business) is a concept whereby organizations consider the interests of society by taking responsibility for the impact of their activities on customers, suppliers, employees, shareholders, communities and other stakeholders, as well as the environment. This obligation is seen to extend beyond the statutory obligation to comply with legislation and sees organizations voluntarily taking further steps to improve the quality of life for employees and their families as well as for the local community and

Although not all companies are successful at truly embodying what it means to be green, even companies that have been synonymous for contributing pollutants and greenhouse gasses spend millions trying to convince stakeholders that they do. It’s often these last two dimensions of CSR—social and environmental, that either embroil a corporation in controversy or allow it to serve as an exemplar in good ethical business practices.

Corporate Social Responsibility (CSR) is something that affects all companies and should be an active factor in the company’s decision making. It is something all corporations need to care about. CSR is when business’ or corporations take part in an initiative or campaign for a cause that will benefit society and/or in some way make the world a better place (Taylor, 2015). Initially, Corporate Social Responsibility started to take shape around the 1950’s, but some say that it dates all the way back to the 1800s, the idea of CSR was seen (Carroll, 2007). One may think that because it is dated so long ago, it doesn’t have an important impact today nevertheless, it is proven that Corporate Social Responsibility is a pathway for entities to self benefit as they are in the process of benefitting society.

In this article, “The Truth About CSR,” authors Rangan, Chase and Karim stress the importance in aligning a company’s social and environmental activities with its business purpose and values (Rangan, Chase, & Karim, 2015, 41). Outcomes of CSR programs should be a “spillover” and not a primary focus of a business, expressing concern towards social responsibility and corporations failing to contribute to society accordingly (Rangan, Chase, Karim, 2015, 42). There is a great deal of importance in companies refocusing their CSR activities on a primary goal and in providing an organized process for bringing consistency and discipline to CSR strategies (42). Rangan, Chase and Karim want corporations to understand why it is important for them to evaluate their CSR activities and refocus them towards the goal of reinforcing the firm’s societal and environmental actions, while also ensuring their actions add to the overall purpose and values of the corporation. According to the authors, even though

As the CEO of a medium-sized business, my priorities are not just to help steer a profitable company but also to make it a positive and contributing member of its surrounding community. This is especially important for a company that specializes in the packaging and marketing of healthy, nutritious and convenient foods. Natural Gardens Food Products offers a wide range of pre-packaged healthy options for breakfast, lunch and dinner that are great for healthy eaters who are on-the-go. Though Natural Gardens is inherently involved in promoting various campaigns for making healthy lifestyle choices, there is a large area of opportunity for improvement in its service to the community. The discussion hereafter will consider these opportunities for better Corporate Social Performance (CSP) and the stakeholders that will be directly impacted.

The benefit to business of good Corporate Social Responsibility is difficult to quantify as it varies depending on the nature of the enterprise. Some scholars believe that there is a business justification for CSR. That is, what is good for the environment and society will be good for company profitability. And studies have shown a slightly positive correlation between CSR and financial gain (Steiner and Steiner, 2006). However, as Freidmanism claims, the first responsibility of business is to make enough profit to cover the costs for the future. If this social responsibility is not met, no other responsibilities can be (Hargreaves, 2006). Therefore it is critical that CSR activities are included in strategy formulation and that the level of resources devoted to CSR is determined like any other strategy – through cost/benefit analysis. Corporations will not throw money away…they need to see it

CSR lacks universal methods. The United Nations Industrial Development Organization (UNIDO) mentions that it is important to draw a distinction between CSR as part of strategic business management concept and charity, sponsorships or philanthropy. The latter applications make valuable social impacts that enhance the reputations of the companies, however, CSR is a continual effort instead of an instance. A few features that CSR should focus on are: eco-efficiency, employee and community relations, environmental management, gender balance, responsible souring, anti-corruption, stakeholder engagement and human rights. Utilizing some of these key features a company can bring competitive advantages into the market place. Increased sales and profits from operational cost savings as well as improved reputation and brand image and customer loyalty can result from a well-defined CSR strategy.

On the other hand companies are pressured from governments ,competitors, and employees to address the environmental, social, and issues such as climate change, obesity and human rights (Bonini, Timothy & Mirvis, 2009).

and corporate social responsibility (CSR)”. Business need to transform for sustainable development. “CSR” is not only an empty talk which is also become the determinate factor of a company. “Jacoson and Nelson(2004) take more of a how-to approach, offering a principle-based framework for mastering what they called ‘new rules of the game’.” (Alessia, 2009) CSR of business began to wake. “There is growing sense that looking after the people and the community as well as the environment are all relevant to long-term business survival.” (Alessia, 2009) As the CSR become a esthetic standard and sustainability standard for a business, companies focus more on triple bottom line-people, profit and planet-also could definite as environmental, societal and business arenas. CSR is a start to lead business to sustainability. It is more likely a principle to measure companies’ ethics and sustainability. Berkhout indentified some challenges for companies under the CSR principle. “How to balance its social and environmental responsibility with its economic responsibility to

Company X is a plastic injection molding manufacturer located in Highland, Michigan. The company had started in 2005 and survived the hard economic times. Company X started out by first doing applique and added 6 months ago injection molding. There are two owners, and there are less than 75 employees. Every company small or large should take social responsibility.

With the recent corporate scandals involving such companies as Enron and Martha Stewart, the concept of corporate social responsibility (CSR) has once again made its way to the forefront of contemporary management ideologies. However, CSR itself is not a new concept. In fact, societies as far back as the Ancient Mesopotamians (circa 1700 BC) incorporated CSR in their businesses. "King Hammurabi introduced a code in which builders, innkeepers or farmers were put to death if their negligence caused the deaths of others, or major inconvenience to local citizens." With each new "Enron" managers of similar corporations are suddenly placed in the spotlight, causing plans to be put into action to create a more socially responsible company.

Five practices define the leadership challenge and include modeling the way, inspiring a shared vision, challenging the process, enabling others to act, and encouraging the heart. Leaders have to act ethically by upholding the principles of corporate social responsibility. They must develop virtues such as honesty, openness, and accountability. Leadership has to share and inspire a vision by creating realistic and achievable goals. Building robust teams is critical to achieving goals. Challenging the process by devising new ways of doing things enables an organization to achieve its goals. The leadership also has a mandate of creating a favorable environment; to enable others to experiment with new ideas that foster creativity and innovation. Individuals and groups that demonstrate effort in promoting the core values of the organization should be recognized and appreciated to encourage them to keep up the dedication.

In recent times, the concept of corporate social responsibility has become a prominent business strategy, as countless firms have directed their attention towards leading public interests. It is no secret that businesses hold a tremendous deal of power within the economy. With an abundance of assets and disposable cash at hand, companies have the power to engage in socially conscious expenditures. In result, it has become increasingly popular for companies to devote their time and money to environmental sustainability programs as well as various social

Social responsibility is the accountability of companies for the contacts of its results along with actions on civilization and the surroundings, through crystal clear and ethical performance with the purpose of gives to continue progress together with the strength and the benefit of people. The truth so as to the expressions itself has tainted above this point also recommends that the significance qualified to perception for example, corporate social responsibility will maintain to progress in change with business supporting and common improvements. The conception of corporate social responsibility means that every organization have their own responsibilities as well as ethical and moral responsibilities in another sources of earning

The classic origin of the concept of corporate social responsibility (CSR) came from the principle that the purpose of the corporation is to make profits for the stockholders. This view of Milton Friedman came to be referred to later as the classical theory of CSR (Bowie, 1991). Tom Donaldson argued that this theory derived from the concept of the social contract between the corporation and the society where it operates. This perspective, however, faced criticism over its inherently opportunistic and exploitative viewpoint. A corporate vision aimed only at upholding the shareholder’s right to profit for their investment logically will have to qualm of exploiting stakeholders to serve the end game of profit. It will have no qualms at paying