Analysis Of Disney 's ' Disney ' Essay

Historically, the film, music and theme park powerhouse encompassed by the Disney Corporation has enjoyed massive success in exporting its brand, identity and products internationally. And on a domestic scale, Disney's theme parks and resorts have achieved a level of success fully unparalleled in the tourism amusement industry. However, success on a similar scale remains quite elusive where the international theme park industry is concerned. Just as Disney has struggled to gain a foothold with its Paris-based theme park, so too has its Hong Kong destination manifested more challenges than victories.

The case “Euro Disney: First 100 days” talks about the issues faced by the Walt Disney Company when expanding to international borders. The case begins with the history of Disneyland and then describes the reasons behind its success and expansion to various states across the country. It then describes the success of Tokyo Disneyland, first Disney theme park outside America and the factors affecting it.

Euro Disney marketers have recognized a trend. People are going to theme parks during the weekends for adults as well as children entertainment. Indeed, there is an existing need for entertainment of this kind. Therefore, an opportunity exists in the European market that Euro Disney could have taken advantage of.

My first trip to Disney World, now that, that was a memorable trip. That trip was one of the most magical and happiest memories of my life. It was back in 2008, I had just turned 6 years old a few months before we left to go there. It was summertime, and the weather was perfect. I remember being so bored on the way there because I am an only child so I didn’t have anyone to entertain me besides myself. My mom’s side of the family went on this trip with us, and at the time I was the only grandkid, and the only kid at all. So once we finally were almost there I remember passing the big ‘Welcome to Disney World” sign and being so excited I peed my pants--my mom was pretty mad, but my dad thought it was kinda funny so I didn’t get in too much trouble.

The Walt Disney Company has seen their share of success in taking their parks and resorts into global markets. “60 years ago, the first Disney theme park opened, in California and was the brainchild of Walt Disney himself, who was motivated by the lack of entertainment options available to him and his two young daughters.” (Forbes, 2016). Disneyland California penetrated the market rapidly, and its popularity led to the opening of Disney World in Florida, followed by global expansion in Tokyo, Paris, and Hong Kong. Their latest expansion came in June 2016, on a 963 acres’ site in Shanghai, China (Xu, 2012). After one year in operation, Shanghai Disneyland is outpacing their most optimistic projections, and the park’s

Walt Disney is extremely known for being a film producer and popular showman. He was very recognizing for being an innovator in animation and theme park design. Disney was a visionary in terms of cartoons. Disney views and visions came from his persistence for the future. Walt Disney strives upon building Disney’s to have core strengths in three areas of entertainment and recreation, motion pictures and videos. Walt created his first animated character, Mickey Mouse.

When the subject of the Disney Enterprises is brought up, one often thinks of cartoons, musicals or other movies, amusement parks, and famous characters such as Mickey Mouse.

The Walt Disney Company started as a small entertainment company in 1923 (Disney.com, 2011). Since that time the company has used various strategies enabling them to grow into a global entertainment company.

Hong Kong Disneyland, opened to visitors in 2005, is one of the two largest theme parks in Hong Kong. It successfully brings magical experience of Walt Disney to all the visitors just like other Disneyland around the world.

Disneyland, opening in 1955, has become one of the happiest places on earth. With having close family in California, and growing up there practically, I have been able to experience Disneyland well over at least 15 times. I got to thinking about all the great stuff

The Walt Disney Studio’s Diversity Mission Statement is “To create an inclusive environment that is open to all perspectives, allowing us to tell compelling stories in film, animation and music that visually and emotionally reflect our audience worldwide.” “The Walt Disney Studios maintains that the only existing boundaries are those of talent, ambition, imagination and innovation.” (Moore, 2007)

For my final paper I chose to discuss The Walt Disney Company. Since the Company is so large and made up of four primary business segments, I decided to focus on one particular segment: Parks and Resorts. This segment is composed of the theme parks, cruise-line, and vacation club resorts.

The Disneyland in Hong Kong also faced different problems. First of all the Chinese people were not familiar with the Disney characters as they were banned for over 40 years in China. Also it just offered a few rides, compared to other Disney Worlds, so customers were not highly interested in visiting it. But it performed better as it included a lot of Chinese culture.

Walt Disney Company had always been successfully operating theme park until 1992. Starting in 1955 where the first Disneyland set its foot at Anaheim, California and in 1983 in Florida (Hill, 2000). While in 1983, Disney faced a true challenge as they opened the first international Disneyland in Tokyo. In a fear of wide cultural differences between American and Japanese, it turned out an unexpected massive successful Tokyo Disneyland. As a result, Disney did not hesitate to invest a big sum of money for Euro Disney in Paris.

Hong Kong Disneyland was opened in September 2005 through a joint venture between the Walt Disney International and Hong Kong government. Disney has been on an international expansion since it first opened its park in 1980 in Japan and China being the most lucrative market, Disney decided to open the park in Hong Kong after selecting the city in the bidding process. The park was the first American park in Chinese territory.