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Analysis Of Honesty Pass It On

Decent Essays

“In a fast-paced stream of events through alleys and with a police car, all underscored by the Black Eyed Peas song, ‘Where is the Love,’ we watch the drama unfold and wonder if the young man is stealing or returning the purse, until the last triumphant moment.” (Values.com). Honesty. What does this mean to you? In 2012 the organization “Values” aired a commercial named “Honesty, Pass It On.” Although this commercial is slightly aged, the message couldn’t be more powerful. The Values commercial I chose to analyze shows that honesty is the most important value that we possess because it allows people to trust us. I believe that being honest allows people to grow and advance further into the best life possible.
The minute-long commercial was first aired in 2012 to teach its audience that honesty is a trait that everyone should possess. In the commercial, in “Honesty Pass It On,” there is a boy and a woman sitting at a bus stop. The boy is simply loitering and listening to music while the woman is awaiting her bus. The boy is first perceived as an average street thug or punk rock, skater boy. As the bus arrives, the woman rises from her seat and accidentally leaves her purse. As average-minded people of society, it is automatically assume that the boy will snatch her purse and run with it. The producer of the commercial wants the audience to think that. Values desires for the audience to quickly think the boy is robbing the woman of her personal belonging. They do this by

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