General Information On The Fitness Industry

Thousands of people all over the world troop to the gym daily for a daily dose of exercise and to stay in shape; the importance of which cannot be overemphasized.

Two years in a commercial gym have driven me to a point of disillusion with everything it stands for; pushy sales people, rolling contracts, the promotion of sugary bars and ‘glow in the dark’ energy drinks, abdominal machines, abs classes, abundant cardio machines (with TV screens) and choreographed classes. Don’t forget the satisfaction people have with their poor weight-training technique and their lack of willingness to learn anything different.

Some of the trends in the health club industries as seen and forecasted by experts are: Consolidation of several health clubs and expansion of few others by going public to obtain funds and confidence from investors. Convenience and availability of basic facilities would continue to lure members as they are on the run and need a quick workout at a place that is close by. Another trend that was catching up was Pay-as-you-go pricing where members did not want to bind in a yearly commitment but preferred to pay per visit. Many clubs such as Ballys adopted the system and were able to lure members. Health club were primarily targeted towards demographic that was within the age group 18-34. However, they are now diversifying their target market to include not only kids but also baby boomers that have shown active participation in health clubs over the years. To add to the already existing programs clubs resort to providing their members with more focused approach on weight control by offering subsidized exercise programs. Concerns about obesity are also addressed by clubs by

Fitness is in. The percentage of people belonging to health clubs and gyms has doubled over the past 20 years. More growth is expected, fueled by an aging Baby Boomer generation in search of eternal youth and the reality that regular exercise can prevent or control diseases that are driving health care costs relentlessly upward. The 24/7 fitness opportunity is the newest model of fitness centers today.

Body Fitness is a new state of the art fitness facility coming to the valley that will offer the finest workout equipment, intense one-on-one personal training, proper supplemental nutrition plans, and strategic planning for a patient’s course of action to get in shape. Each fitness facility will offer the essential wide range of work out equipment and will be staffed to accommodate clients from high school age to retirement. Clients will consist of the average high school student struggling with weight, the college football player looking for supplemental professional and nutritional training, or the mother of four trying to lean up her body so she feels comfortable after enduring the impact four children may bring

The small town of Rapid City, South Dakota has a population of nearly 71,000 residents. The main employer to Rapid City is home to roughly 3,500 military veterans located at Ellsworth Air Force Base. When the term ‘military’ comes to mind, an assortment of words come to mind. Deployment. Family. War. Aircraft. To some though, the word fitness comes to mind first. Everyone knows that in order to be a member of the United States military, you must be fit. Every member of the Armed Forces know that they can be called upon at any time to perform an assortment of tasks, and being physically fit is a priority. Nearly every military base has a gym or fitness facility, but who wants to visit the base after hours to work out? How often do you catch yourself watching the clock, waiting for the hour hand to strike four so that you can check out for the day? Because of this, fitness facilities throughout the city is a hot topic amongst military veterans. Towards the end of 2015, Rapid City was home to three small-scale fitness centers. Because of the lack of choices, of course it made sense to charge steep prices. In December of 2015, that all changed with the arrival of Planet Fitness. Planet Fitness, founded in 1992, focused on reducing prices to compete against the other well-known brands. The organization is an American health and wellness franchise that focuses on a casual, yet personal, gym experience with no judgment or discomfort. Their ‘no judgment’ attitude

Everywhere you look on social media there are fitness models, celebrity trainers, athletic apparel companies, healthy cooking sites, and fitness entrepreneurs. Americans are finally becoming aware of the obesity problem and taking steps to change it. Indiana was ranked as “the 15th highest adult obesity rate in the nation, per The State of Obesity: Better Policies for a Healthier America released September 2016 (The State of Obesity in Indiana, 2016).” This is the opportune time to own a business in the fitness industry. Not only are you promoting a healthy lifestyle, you’re also creating new opportunities in a much needed and growing

Effective and efficient companies will need information on the country and the industry before setting up their operation in the stated area. This report focuses on Fitness First as one of the leading global health club companies and Singapore as the chosen country. The purpose of this report is to provide the PESTLE analysis on Singapore along with the Porter’s 5 forces analysis on fitness industry in the country, to understand how the company entered the industry’s market. The structure of this report will be as following; company background, country background, PESTLE analysis, Porter’s five forces, strategic recommendations, and the conclusion.

The fitness industry is very versatile. There are trainers who focus on many different aspects of fitness. This includes cardio, resistance training, fat loss, yoga, pilates, trx equipment training, kickboxing and martial arts...the list goes on and on. With a such a wide variety of diverse principles and disciplines that can offered to a large spectrum of people, every trainer should ask him or her self, "How can I go that extra mile?" "What can I do to motivate at one person to get up and delibrately work up a sweat?" The answer is simple; It's up to people like me, to exhibit a level of discipline, patience, and knowledge, that will enable us to not only educate the masses, but to also help others understand that everyone will have to embrace a different path to acheive their fitness goal.

Prior to opening the facility, a free online training program hosted by each trainer will be posted to our website to help draw in customers to a particular work out program. We will also do an online blog that will form communities of fitness enthusiasts’ and answer questions from potential new patrons.

Needless to say, the competition from specialty classes such as cycling or Crossfit has been intense, however health clubs still continue to dominate the industry. It is estimated over the past five years, gym memberships have grown 6 percent annually. Besides promoting good health, fitness chains and studios have been a source of increasing employment. The job outlook of personal trainers and instructors in American is projected to grow 24 percent over the next 10 years.

Psychographic profile for customers most likely to use the gym’ s services: (Min. 200 words required)

The fitness industry is one that is rarely thought of as an electronic industry. However, in recent years, more and more fitness related smartphone applications including workout planners, calorie counters, support forums, and many more fitness centered resources have become available to the public. This big move from time sensitive face-to-face fitness instruction to convenient face-to-screen instruction has changed the way that the fitness industry operates. With the rising rollout of fitness apps geared toward the convenience of the user, fitness instructors, personal trainers, and the like have had to go to extreme measures in order to keep up with the rapidly changing digital fitness environment. This paper will outline the evolution of the fitness industry to illustrate its move from an entirely brick and mortar operation to a largely electronic industry. This paper will also discuss the reasons behind the switch and the pros and cons associated with each way of getting fit.

Issues containing weight control, fitness, and nutrition are a prime subject in today 's culture. Completive companies are existent and they have many different levels of health clubs and fitness centers; this contains everything thing from price, equipment, staff , activities and classes offered. In the present time, topics being subjected through the industry are; disease control and research, diet and fitness trends of 2005, performance running, life balance, eating and sleeping right, working out according to personality and foods to lower cholesterol. Many people from The States are on a constant search for what is new, healthy and trendy. Health and fitness clubs were put in our society to make people feel and look good, and now not only are they there for that but they are making a large profit as

In today 's age staying fit has become a lifestyle necessity. More and more people are joining various health and fitness centers. Our business plan is to provide a state of art workout facility specifically for women over 40 years of age.