Essay on The Case of Power Up Fitness

Decent Essays

Power up fitness has been motivated by its mission- “To provide support for wellness and health by being a major provider of sports gear and equipment”. Power up fitness desires to maintain its mission by implementing business strategies that will progress the accomplishment of their mission. This report provides a forum of analytical review for the current market state of; ‘Power up fitness’ which compares its current business strategies with that of its competitors’ and recommends new strategies that will proof successful in the future. Based on the research revelations on the probable success of this new venture; Power up fitness has being realized to have a health conscious trend working in their favor as a sustainable demand for …show more content…

A large corporation like; ‘Apple’ or a small enterprise like ‘Power up fitness’ both share some common characteristics; they both have missions, visions and objectives that serve as the “light house” of their business. For these establishments to operate effectively and accomplish their objectives, an organized set of procedures will have to be legislated, implemented and executed. For any business to succeed several business strategies need to be executed to obtain peak performance. This overall research aims to formulate and plan accurate strategies that will enable ‘Power up fitness mall’ open a new Gym facility, in addition to their existing venture in sports and fitness retail. This document consists of; a background, rationale, objectives, methodology, literature review, Limitations and delimitations. The objectives of; Power up Fitness Mall, will be examined in this research. Both qualitative and quantitative methods of research will be explored, to create validity to its findings and support of the theories suggested concerning the strategies currently being practiced in the business. This investigation has been prompted in order to strategically organize and plan for Power up fitness’s new venture. The missions, visions and objectives of the business will be assessed and planned to match their current market situation. These strategies will serve as guidelines for the stakeholders of the organization to execute, so their goals will

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