Analysis Of Robert Sinclair 's Media Essay

During the recent dotcom boom, the New York Times Company (NYTC) poured more money into this department while pursuing its aggressive growth strategy for the department. However, due to a down turn in the economy, along with the burst of the dotcom bubble, tolerance for NYTD’s losses was quickly eroding away. Now that the profits of the NYTC have shown a decline, corporate executives are looking for ways

Helen’s is an upmarket fashion boutique store in Sydney’s east. Falling sales have been reflected by surveys that reveal consumers view the business as outdated and no longer relevant to consumers’ needs. Strong competition in the area has placed considerable pressure on pricing. The business’s target market, 50-65 year old females, no longer dominated the now younger demographic character of the area.

In order to test these suppositions, the researchers undertook several room cultures studies to examine, monitor and evaluate adolescent media consumption habits. This resulted in the following model, which conceptualizes the three most significant dimensions of mass media uses and effects.3

Louis Nowra subverts the stereotypes present in the media, by constructing characters that we empathize with.

Canada is located in North America and stretches all the way from the Atlantic to the Pacific, including ten provinces and three territories. Canada has a population of over 30,000 people. Canada has a well developed media standing , but it still overshadowed by the United States at times.

The value of Travis Perkins plc can be described from the following aspects: First, from the aspect of the relationship with consumers, the company understands the expectations and needs of consumers, respecting them and responding them in time. Second, from the aspect of the group itself, the company works together as a united family to solve problems first when faced problems instead of criticizing someone first. Third, from the aspect of development, the company has a deep understanding of what they do now and what they are going to do next, pursuing being the best (Travis Perkins plc,2011, p10).

Jones Blair Company, JBC, currently faces a unique challenge in which the upper level management must act in order to maintain its profitability. Jones Blair current market position is in the process of being eroded due to the mass merchandising efforts of companies like Kmart and Sears. In developing their strategy forward, Jones must address two key issues to address the problem statement. First, Jones Blair must determine which marketing medium they will use to access their potential customers. Secondly, they must determine the geographic locations in which

‘We aim to return the UK High Street Retail business to its role as Britain's most popular stationer, bookseller and newsagent … Our plans encompass improved efficiency through cost savings and margin enhancement, while rebuilding the competitiveness and depth of our product ranges.' (Ms Swann BBC, July 2005)

Another issue facing this corporation is the question, what should we do next? Harry Rosen Inc. is not in a stagnant position where they are facing a road block and are unable to grow, but rather how should they grow successfully? The obvious strategic move is to expand their locations and try to have a larger customer base. Over the years, they have followed this strategy but focused on investing capital into renovating store locations to enhance each customer’s shopping experience. By renovating each store and acquiring more retail space, it allows them to cater to their different customer’s taste as oppose to being limited to only selling suits and formal wear.

I would consider lowering price points so I could tap into the more than 10% of consumers without becoming “Wal-Mart”. Now the company did do something to increase its’ position that I found useful. That was to decrease its’ overall lease space by 2%. (2010 shareholders meeting). This reduction in retail occupancy costs attributed to the 1 billion dollars the company enjoyed last year. I would also consider expanding the company’s customer base by broadening the product line to similar to Home Goods or Bed Bath and beyond who currently double the revenue of Williams-Sonoma. (Redistribute assets earmarked for traditional cataloging to online accesses. Not only will this save money, but will also impact paper usage. I believe advertising in this was has all but outlived its’ usefulness.

(4) Absent any resource constraints, which of the four departmental directions do you think is the most viable? Which is the second best strategy? Which is the least viable? In my humble opinion the most viable option would be to follow Eric Stanger’s advice to go ‘back to basics’. In order to underwrite the new line of LR trademark and experiment with more new products, they had in effect been milking the OM lines. Their price increase on several of our more critical items had outpaced those of their key competitors, in order to always deliver more bottom line profits. They had shaved their A&P budgets for the same purpose and this was resulting in slippage in value and trust among our consumer franchise thus the declining sales and share. They thus needed to cut on

This case explains the challenges of newly promoted Domestic Brand Director, Anne Regnante, as she explores different options to increasing profits by 10% for Stewart’s household product division. Regnante’s primary concern is generating growth for its outdated and stagnant product, Reliance Baking Soda (RBS).

D. How companies in the publishing industry are adjusting their strategies to cope with today’s challenges

The Role of Media in the Society Media has always played a huge role in our society. For a long time media was one of the methods of controlling people and leisure. In ancient times when there was no newspapers and television, people used literature as source of information, some books like "the Iliad", and different stories about great kings, shows those people the information about them. Nowadays media is one of the main part of our lives and our society, because we use word media, to combine all sources of information. Average man is spending 4 hours a day on watching TV and reading newspapers.

JL MC 477 has influenced my thoughts and perspectives of how the media represents diverse cultures, ethnicities, social classes, and even gender. This course has helped me clarify how and why the media identifies each group with their own stereotype or portrayal. Before the course, I had a general idea of what the media portrayed specific groups as, but now I am able to understand deeper because this course enhanced my thinking and analysis of each one. I have become aware that many of the portrayals of these groups from the media reflect reality.