Oscar Mayer

WEAKNESSES • The plan requires heavy investments in A&P and R&D, which would lead to lower shortterm profits. • Focus on white meat exclusively, would lead to negative publicity of the Oscar-Mayer red meat product line. OPPORTUNITIES • White meat market is not saturated as of now, and R&D can come up with new products to capture more market share. • The new products shelved, can enter the market and may turn out to be profitable if

In this case study, we will be analyzing the current position of how well Kingsford is within the marketplace and determine which of the issues are plausible causes in its drop in revenue. We will be creating a comprehensive strategy as well as a marketing plan to evaluate and adjust the matter at hand. First we will begin with identifying the issues and implementing a method to reemphasize the importance of marketing in the business. The goal is to create a marketing plan that will add value to Kingsford’s market share, sales, and profitability.

Delta’s Top Managerial needs to implement a strategy that will help eliminating the weaknesses of the company to improve its overall performance or the company will simply decide to continue its current operations without making no changes. If it decides to proceed to no change, then it will have chosen a stability strategy that is the most

Tyson Foods Inc. has made a name for itself since its establishment in 1935. We’ve become a household name and the standard for excellence in processing beef, pork, and chicken. Just as the values of consumers change over the years, the values of Tyson Foods, Inc. have evolved to adjust to the needs and desires of its customers. Over the past few decades, many have become vocal in their criticisms of how meat is processed, manufactured, and distributed in the US. Multiple books and documentaries have been made on this topic and it has received plenty of attention; especially within the last 10 years. Something that will give this company an edge on competing companies is the willingness

Due to the losses that the business has experienced in the past 3 years, it is critical to take action and define a new way to approach the market in order to make the company profitable again. That’s why it’s necessary to adapt the business by adding a new concept focusing on a different target without setting aside the current and loyal costumers.

2/13/2017: Broad cost leader strategy is chosen by the team. The strategy’s impact on marketing to keep low costs and maintaining competitive pricing were discussed.

Matt Monkiewicz is the director of marketing for Kayem Foods, Inc.. Mr. Monkiewicz was put under pressure to decide whether or not to us a buzz marketing plan for their Al Fresco chicken sausage brand, which would be implemented as part of their advertising campaign for 2006. The Al Fresco chicken sausage brand was able to capture a large portion of their target market, making them the number-one brand in its target market. The dilemma that Monkiewicz faces is whether or not the increase in sales were due to the buzz marketing campaign they implemented the previous year or if other advertising and promotional

* High quality products with the best raw materials (naturally raised beef, pork and chicken)

and give the brand a more professional look. The third opportunity, involves expanding the brand to the

Meat grown in labs would never encounter diseases or harsh conditions that animals live in. Since the meat is grown in a lab, it never takes in unnecessary fats that its animal parent would have consumed. Needed nutrients and vitamins could be added to it to make it just as good as traditional meat, but why stop there when it can be taken even further. Fatty acids such as Omega 6 that cause high cholesterol, along with other health problems, could be replaced with Omega 3 –a healthy fat (“Cultured Meat”).

Currently, in-vitro meat is still in the making. The first in vitro meat hamburger was made in 2013 in London. Physiologist Mark Post was the first to create the in-vitro hamburger. The two-year process of creating the burger cost about $325,000. The unveiling of the first in-vitro meat burger was a huge accomplishment. There were various taste testers there to try the meat and there seemed to be a reoccurring theme: it tasted like real meat! Although there is still some testing and remodeling to be done on how to make it better because there is a lack of fat that does not give it the natural juiciness like a regular hamburger, the first in-vitro meat hamburger proved to be a success. It proved that the “impossible” can and will be done. However, the lingering problem right now is the high consumer costs. Since in-vitro meat is not as prevalent and high grossing like real grass fed meat, the cost to buy and produce it is very high. People have been trying to make predictions of when in-vitro meat will become available to the public as a reasonably affordable option, but there is no true answer. Realistically, most experts hope that cultured meat will be on the market in the next 10-20 years. Several people think this next phase

and because of that we have been able to make determinations about the company. Kraft Foods has a rich history of innovation which is evident through there many research and development facilities located throughout the world and their extensive product line. However, the company has some strategic issues that they must rectify to continue the success that they have had throughout the year. Due to the company’s acquisition of Cadbury, they have increased their debt level which in turn has lowered their credit rating. Also, the company has failed to take full advantage to the changes in the consumer’s interest in healthier products. These issues combined with a struggling economy could pose many issues for the Kraft.

Against the background of a declining industry, the brewer and pub operator Adnams seem to be bucking the trends. Assess the strategic directions chosen by Adnams that have aided their progress.

* Suggest if the product has to be introduced as new or as an alternate to the existing meat hot

This case study chronicles Unilever efforts at restructuring, divesting, acquisition, and general streamlining of its worldwide operations. These operations, in 2000, encompassed 1,600 brands in 88 countries. These products are mostly food, personal care, and household products. Around that same year, Co-chairmen Niall FitzGerald and Antony Burgmans decided that Unilever needed to make some rather drastic changes in order to remain competitive. More importantly that competitiveness was the importance that the company maintained ever increasing profitability. The co-chairs planned to bring about this much needed change via institution of an ambitious 5 year plan. This plan was dubbed the “path to growth” strategy.