Analysis of Next Plc

3995 Words Nov 8th, 2010 16 Pages
Analysis of NEXT plc and its environment

Contents

1 INTRODUCTION 2 
2 OVERVIEW 2

2.1 The Market 2
2.2 The Company 3

3 ANALYTIC TOOLS 4

3.1 PEST - Analysis 4
3.2 SWOT - Analysis 7
3.3 Competitive Analysis 9

4 CONCLUSION 12 
5 MISSION STATEMENT 13 
6 OBJECTIVES AND STRATEGIES 14

6.1 Good quality and price 14
6.2 Relationship between Next and its environment 14
6.3 Shopping as en event 15

7 BIBLIOGRAPHY 16

1 Introduction 
This Report should give the reader an overview of the clothing retail market in general and an in-depth analyse of NEXT Plc in detail. The main emphasis in this essay are the Retail and Directive division of NEXT Plc because they are the cash generators. Furthermore it shows the current situation of NEXT, its
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Due to the EU membership a trend can be seen towards stricter environmental protection legislation. This may have a direct or indirect effect on NEXT or his suppliers.

Economic factors 
Looking at the economic environment, it is somewhat tricky since on the one hand there is the strong sterling compared to the Euro. Euroland encourages imports and endeavours to hold domestic prices at an attractive level. But on the other hand it is difficult for the UK to be competitive outside its boundaries because of the high pound sterling exchange rate against the Euro. As NEXT sells about 96% in the UK marketplace, this may currently only have a limited effect, but could be more important in the future when thinking globally. 
Fig. 2

This can also be seen on the "Big Mac - Cross Rates" table, where hamburgers sold in the UK are more expensive than in most other countries. So an investment outside the UK might be very attractive - also speaking of "re-imports" to transfer the goods back into the domestic market.

Source: see Chapter 7

Another issue is the falling unemployment rate. For the UK population this is good news but for companies like NEXT, this has different implications. For NEXT it means higher expenditure on wages, as well as greater difficulties in recruiting good employees.

Social factors 
Speaking of the socio-cultural future it should be mentioned that people retire earlier these days, as well as working shorter

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